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Senior
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5
jobs
Strategy
Latevi Tuakli
,
Southend On Sea, United Kingdom
Experience
Other titles
Skills
I'm offering
I help people in businesses navigate and create change. Inspired by understanding and exploring things. Listening to different perspectives and what matters to people, exploring synchronicities and patterns to create meaningful and enjoyable experiences and systems.
The stuff I find most fascinating, and where I believe our greatest progress and potential can be found, is in the areas we generally avoid to look or fail to acknowledge. Then when we do approach them we find so much learning, life and opportunity waiting to be discovered.
The stuff I find most fascinating, and where I believe our greatest progress and potential can be found, is in the areas we generally avoid to look or fail to acknowledge. Then when we do approach them we find so much learning, life and opportunity waiting to be discovered.
Markets
United States
Language
English
Fluently
Swedish
Good
Ready for
Available
My experience
2017 - ?
freelance
Freelance Director of Product Strategy
Rehab Studios.
projects)
• Leading the strategy for a global digital and business learning programme and platform for
Facebook, with a focus on global delivery with local relevance across markets in Asia,
Europe, North America, South America and Africa.
• Leading the strategy for a range of speciality learning programmes for HSBC.
• Leading business and supply chain transformation and crypto projects for a global retail
brand.
• Leading the strategy for a global digital and business learning programme and platform for
Facebook, with a focus on global delivery with local relevance across markets in Asia,
Europe, North America, South America and Africa.
• Leading the strategy for a range of speciality learning programmes for HSBC.
• Leading business and supply chain transformation and crypto projects for a global retail
brand.
Retail, Facebook, Transformation, Asia, Platform
2020 - 2020
freelance
Freelance Product Strategist
Class 35.
Leading the product strategy for a small business account and financing project
2015 - 2016
job
Senior Product Strategist
Monitise Create, Monitise PLC.
Working within the product strategy team, responsible for working with our finance and retail
clients to define, design and deliver solutions that meet their customer needs and solve
their business challenges.
• Leading data thought leadership within the company to ensure all products achieve
business objectives, ROI and gather insights to define the iteration of future product
roadmaps.
• Developed digital marketing and adoption strategies for clients to ensure effective launch of a new initiative or product.
• Pitched, conceptualised and currently delivering the future mobile trading solution for one of the UK's largest personal investment and pension platforms.
• Defined the full digital and mobile services for a Large banking client in Kazakhstan.
• Worked with a core team chosen to redefine the internal companies mission, processes and culture.
• Rebuilt the companies discovery and design thinking process to better meet the needs of business transformation clients.
• Highly active within the technology community, keeping up to date with emerging
technologies, conversing with peers across the industry and developing my own ideas for
innovative mobile and digital products.
clients to define, design and deliver solutions that meet their customer needs and solve
their business challenges.
• Leading data thought leadership within the company to ensure all products achieve
business objectives, ROI and gather insights to define the iteration of future product
roadmaps.
• Developed digital marketing and adoption strategies for clients to ensure effective launch of a new initiative or product.
• Pitched, conceptualised and currently delivering the future mobile trading solution for one of the UK's largest personal investment and pension platforms.
• Defined the full digital and mobile services for a Large banking client in Kazakhstan.
• Worked with a core team chosen to redefine the internal companies mission, processes and culture.
• Rebuilt the companies discovery and design thinking process to better meet the needs of business transformation clients.
• Highly active within the technology community, keeping up to date with emerging
technologies, conversing with peers across the industry and developing my own ideas for
innovative mobile and digital products.
Finance, UP, Customer, Processes, Pension, Community, Transformation, Banking, Technology, Marketing, Business transformation, Leadership, ROI, Design thinking, Retail, Design, Digital Marketing
2013 - 2015
job
WPP - Strategic Account and Product Manager
Joule Worldwide.
Building an inter-agency team to develop the Kinetic Active proposition, a strategy, creative
unit within tenthavenue, to combine multi-screen experiences with digital outdoor.
• Planning and executing products and campaigns that provide the right message and
experience across all consumer touch points and screens, at the right time and place, to achieve seamless engagement between brands and their customers.
• Sourced, pitched and won the live stream project of the Hunter Boots A/W 15 LFW show
across nine large screens across major cities across the UK, tying the show back to the retail environment and the Hunter online and social media activity.
• Defined and delivered the Argos multi-screen interactive game, bridging mobile and large
screens. Closely working with Kinetic Active and Candyspace, generating £140k worth of
business, while liaising with the client, Mindshare and CHI stakeholders. As part of the Argos re-launch campaign, to position Argos as a digital first brand within their consumers'
minds and achieve a media first.
• Planned and delivered Joule's first proximity mobile media campaigns with Argos, Amex
and Billy Elliot. The first geo-fenced media executions of the Zone Digital planning
methodology based on planning digital and OOH media on audience, behavioural and location insights.
• Responsible for running relationships and partnerships with WPP agencies, technology and data partners, social platforms, and startups.
• Managed client relationships across Unilever globally to deliver projects and campaigns in local markets. Delivering a number of digital products across Unilever brands in both global
and local markets, working with both marketing and research and development (R&D).
• Led the relationship with the Unilever R&D team to examine mobile's place in behavioural
change, developing an app platform to implement understanding of key moments for
Unilever customers and how best to enhance that experience, launched in a pilot study.
• Defined a strategy plan for launching the app in a local market - looking towards the future
and how the concept can thrive globally, based on local cultural and technological
differences.
• Ran the localisation and launch of Persil's Staingang app for the Swedish market as part of a wider analysis including focus groups, market selection and strategy planning. Working
closely with partner agencies to define launch and AppStore campaign plan.
• Managed the Mazda UK client relationship to drive mobile thinking across media and
creative agencies and up into Europe headquarters. Executed the design and production of content for the 2013 updates to the Mazda UK mobile site and media campaigns.
• Supported creative and content planning team to define mobile strategy for Mazda UK to ensure mobile excellence across all car launches, while managing relationships with other
client agencies to apply mobile and social thinking to the Mazda 3 launch.
unit within tenthavenue, to combine multi-screen experiences with digital outdoor.
• Planning and executing products and campaigns that provide the right message and
experience across all consumer touch points and screens, at the right time and place, to achieve seamless engagement between brands and their customers.
• Sourced, pitched and won the live stream project of the Hunter Boots A/W 15 LFW show
across nine large screens across major cities across the UK, tying the show back to the retail environment and the Hunter online and social media activity.
• Defined and delivered the Argos multi-screen interactive game, bridging mobile and large
screens. Closely working with Kinetic Active and Candyspace, generating £140k worth of
business, while liaising with the client, Mindshare and CHI stakeholders. As part of the Argos re-launch campaign, to position Argos as a digital first brand within their consumers'
minds and achieve a media first.
• Planned and delivered Joule's first proximity mobile media campaigns with Argos, Amex
and Billy Elliot. The first geo-fenced media executions of the Zone Digital planning
methodology based on planning digital and OOH media on audience, behavioural and location insights.
• Responsible for running relationships and partnerships with WPP agencies, technology and data partners, social platforms, and startups.
• Managed client relationships across Unilever globally to deliver projects and campaigns in local markets. Delivering a number of digital products across Unilever brands in both global
and local markets, working with both marketing and research and development (R&D).
• Led the relationship with the Unilever R&D team to examine mobile's place in behavioural
change, developing an app platform to implement understanding of key moments for
Unilever customers and how best to enhance that experience, launched in a pilot study.
• Defined a strategy plan for launching the app in a local market - looking towards the future
and how the concept can thrive globally, based on local cultural and technological
differences.
• Ran the localisation and launch of Persil's Staingang app for the Swedish market as part of a wider analysis including focus groups, market selection and strategy planning. Working
closely with partner agencies to define launch and AppStore campaign plan.
• Managed the Mazda UK client relationship to drive mobile thinking across media and
creative agencies and up into Europe headquarters. Executed the design and production of content for the 2013 updates to the Mazda UK mobile site and media campaigns.
• Supported creative and content planning team to define mobile strategy for Mazda UK to ensure mobile excellence across all car launches, while managing relationships with other
client agencies to apply mobile and social thinking to the Mazda 3 launch.
Development, Platform, Manager, UP, LED, Social, Billy, Production, Campaign, App, Online, Marketing, Live Stream, Content, Technology, Startups, R, Product Manager, Research, Retail, Design, Social Media
2011 - 2013
job
Business Development Manager
FabriQate.
Managed the development of existing and new client relationships supporting senior team
and CEO to create a platform of growth for the business and employ mobile innovation and technology to develop mobile products with both the UK and China teams.
• Proactively developed an understanding of the mobile industry, strategy and technology,
utilising the team's combination of creative and engineering knowledge to deepen my
comprehension of digital, and building products.
• Developed relationships with start-ups to build out my product development skillset and knowledge of business, in exchange for advice and mobile and social media guidance.
Additional experience and roles can be provided upon request covering Marine
Archaeology through to Technology Recruitment, for the period of 2008 to 2011.
and CEO to create a platform of growth for the business and employ mobile innovation and technology to develop mobile products with both the UK and China teams.
• Proactively developed an understanding of the mobile industry, strategy and technology,
utilising the team's combination of creative and engineering knowledge to deepen my
comprehension of digital, and building products.
• Developed relationships with start-ups to build out my product development skillset and knowledge of business, in exchange for advice and mobile and social media guidance.
Additional experience and roles can be provided upon request covering Marine
Archaeology through to Technology Recruitment, for the period of 2008 to 2011.
Social Media, Business development, Product development, Exchange, Innovation, Recruitment, Technology, Engineering, Growth, Ceo, Development, China, Social, Manager, Platform
My education
Stanford University
N/a, Design
N/a, Design
Bournemouth University
BSc, Marine Archaeology
BSc, Marine Archaeology
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