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Programmatic Account Manager
Vijay Misra
,
Hayes, United Kingdom
Experience
Other titles
Skills
I'm offering
Have 3 years experience using trade platforms including DBM and Trade desk. I spend a lot of time trouble-shooting campaign setup issues, mostly with tags and 3rd party vendors. I also have over 2 years experience using DFP, GA and Data Studio whilst working with some of the biggest premium publishers.
Highly motivated individual who is looking to develop career digital advertising with experience in media, financial wealth management, IT systems and retail; and a consistent track record of success. Strong leadership, analytical and problem solving skills developed in a wide range of disciplines.
Highly motivated individual who is looking to develop career digital advertising with experience in media, financial wealth management, IT systems and retail; and a consistent track record of success. Strong leadership, analytical and problem solving skills developed in a wide range of disciplines.
Industries
Language
English
Fluently
Available
My experience
2020 - 2021
temp
Programmatic Manager
Total Media.
Total Media, an independent international media agency connecting brands to people
• Managing programmatic activity across multiple clients and DSPs
• Daily/weekly optimisation
• Weekly reporting (insights) and Monthly reporting (powerpoint).
• Programmatic best practice & training of junior members (Account Exec working on same client patch, knowledge share with wider team).
• Managing programmatic activity across multiple clients and DSPs
• Daily/weekly optimisation
• Weekly reporting (insights) and Monthly reporting (powerpoint).
• Programmatic best practice & training of junior members (Account Exec working on same client patch, knowledge share with wider team).
Powerpoint, Training, Optimization, Programmatic, International, Manager
2020 - 2021
job
Programmatic Manager
Neo Media World.
Neo Media World is a digital-first global performance marketing agency
● Hands on programmatic campaign full cycle - from planning build, through optimisation and reporting.
● Complete daily performance checks to ensure campaigns are running efficiently, to target and within budget.
● Deliver client reporting and analyse campaign results with a view to developing actionable insights.
● Understand what client's key performance indicators (KPI) are, how to monitor and work towards these.
● Work part of the team to make evaluations and recommendations regarding ad tech partners.
● Manage and develop the Programmatic Account Executives
● Hands on programmatic campaign full cycle - from planning build, through optimisation and reporting.
● Complete daily performance checks to ensure campaigns are running efficiently, to target and within budget.
● Deliver client reporting and analyse campaign results with a view to developing actionable insights.
● Understand what client's key performance indicators (KPI) are, how to monitor and work towards these.
● Work part of the team to make evaluations and recommendations regarding ad tech partners.
● Manage and develop the Programmatic Account Executives
Marketing, Budget, Optimization, Programmatic, KPI, Campaign, Manager, Client reporting
2019 - 2020
temp
Programmatic Manager
Pearl Lemon Leads.
Pearl Lemon Leads are specialists in the field of B2B Lead Gen and SEO
● Setting and managing campaign budgets
● Reporting on campaign performance to senior management
● Overall brand strategy management
Purchasing media via the open/private marketplace, using DBM as the core DSP.
● Trafficking campaigns via an adserver, which includes floodlight tagging.
● Monitoring performance on a daily basis, whilst optimising campaigns accordingly.
● Advising on media budgets, with heavy focus on the strategy.
● Setting and managing campaign budgets
● Reporting on campaign performance to senior management
● Overall brand strategy management
Purchasing media via the open/private marketplace, using DBM as the core DSP.
● Trafficking campaigns via an adserver, which includes floodlight tagging.
● Monitoring performance on a daily basis, whilst optimising campaigns accordingly.
● Advising on media budgets, with heavy focus on the strategy.
Seo, B2B, Management, Programmatic, Monitoring, DSP, Campaign, Manager
2017 - 2018
job
Programmatic Yield Analyst
Dennis Publishing.
Dennis Publishing is one of biggest publishers in the UK and create content across 4 main pillars Automotive(Auto Express, Car Buyer, Evo), Tech(It Pro, Expert Reviews, Cloud Pro), Lifestyle(The Week, Money Week), Entertainment(Den Of Geek, Alphr).
● Analyse and maximise programmatic revenue across Dennis' multiple properties and formats (video, mobile, display)
● Work to optimise setup and interactions between different partners
● Setup testing and amendments of floor prices / block lists to improve yields
● Help grow UK and non UK revenue streams
● Help identify new opportunities for programmatic growth
● Advise on new products and industry trends
● Produce monthly sell through/Fill and available inventory reporting across the network
● Work with programmatic lead to put together monthly and yearly reports for teams including finance, sales, senior management team and clients
● Where needed, explore and implement new new technology partners & platforms.
● PMP & PG Management and troubleshoot technical issues with campaigns
● Work with Ops and Campaign Management teams to manage PMPs, optimise and report back to sales / clients
● Liaise with clients regarding available inventory and bid requests
● Work with sales to set pricing structure and rate cards where applicable
● Analyse and maximise programmatic revenue across Dennis' multiple properties and formats (video, mobile, display)
● Work to optimise setup and interactions between different partners
● Setup testing and amendments of floor prices / block lists to improve yields
● Help grow UK and non UK revenue streams
● Help identify new opportunities for programmatic growth
● Advise on new products and industry trends
● Produce monthly sell through/Fill and available inventory reporting across the network
● Work with programmatic lead to put together monthly and yearly reports for teams including finance, sales, senior management team and clients
● Where needed, explore and implement new new technology partners & platforms.
● PMP & PG Management and troubleshoot technical issues with campaigns
● Work with Ops and Campaign Management teams to manage PMPs, optimise and report back to sales / clients
● Liaise with clients regarding available inventory and bid requests
● Work with sales to set pricing structure and rate cards where applicable
Network, Sell through, Campaign, Express, Testing, Analyst, Programmatic, Growth, It, Video, Content, Technology, Pmp, Sales, Finance, Management, Cloud
2017 - 2017
job
Campaign Manager
unknown.
The Economist is a leading source of analysis on international business and world affairs, published weekly in print and daily through our Espresso app and Economist.com.
● Ensure that all EMEA and APAC advertising campaigns go live on time and deliver in full. touch point for the sales teams, enabling them from a technical standpoint. Booking of complex campaigns, managing performance and delivery once campaigns are live, and handling complex client reporting.
● Campaign setup & co-ordination - Help setup complex proposals in sales management system (DSM)
● Aid in chasing, troubleshooting and trafficking creative in DFP. Proactively review campaigns assets (Creatives, I.Os and tags), identify potential errors, and troubleshoot as necessary
● Work with Agencies to ensure creative work as designed and adhere to our advertising specifications. Provide bespoke screenshots or video grabs where necessary.
● Manage or aid with production process for bespoke and integrated advertising campaigns Campaign Management
● Proactively manage campaign delivery to minimize revenue loss due to under delivery
● Closely monitor and manage bespoke or integrated campaigns to deliver against their unique performance goals.
● Work closely with clients, operations manager, and sales teams to ensure campaigns start on time
● Ensure that all EMEA and APAC advertising campaigns go live on time and deliver in full. touch point for the sales teams, enabling them from a technical standpoint. Booking of complex campaigns, managing performance and delivery once campaigns are live, and handling complex client reporting.
● Campaign setup & co-ordination - Help setup complex proposals in sales management system (DSM)
● Aid in chasing, troubleshooting and trafficking creative in DFP. Proactively review campaigns assets (Creatives, I.Os and tags), identify potential errors, and troubleshoot as necessary
● Work with Agencies to ensure creative work as designed and adhere to our advertising specifications. Provide bespoke screenshots or video grabs where necessary.
● Manage or aid with production process for bespoke and integrated advertising campaigns Campaign Management
● Proactively manage campaign delivery to minimize revenue loss due to under delivery
● Closely monitor and manage bespoke or integrated campaigns to deliver against their unique performance goals.
● Work closely with clients, operations manager, and sales teams to ensure campaigns start on time
International, Client reporting, Manager, DFP, Go, Booking, Production, Campaign, App, Advertising, Sales, Management, Print, Operations manager, Sales management, Video, Operations
2015 - 2017
job
Campaign Manager
Vibrant Media.
Vibrant Media delivers viewable, native advertising at scale. Vibrant connects consumers in real time with brand experiences cross-platform
● Manage all aspects of the setup, trouble-shooting and ongoing daily management of complex display and in-text campaigns.
● Traffic campaigns and implement various types of banners (gif, jpg, html, flash etc.) in multiple ad serving environments.
● Optimize and report on campaign performance based on advertiser campaign objectives.
● Regularly provide proactive recommendations for better and more effective delivery.
● Utilize detail oriented project management and entrepreneurial skills to execute in a fast-moving environment.
● Monitor network performance, including site integration quality assurance and revenue optimization
● Maintain external client communication to ensure compliance with all creative requirements and resolution of tracking and 3rd Party discrepancy problems.
● Spearhead process enhancements to help get a new product off the ground and become successful
● Work closely with multiple internal teams including Business Development, Creative, Publisher Operations, Tech and Finance to ensure optimum campaign placement, performance, delivery and revenue recognition
● Created User guides for new system, which I help tested and come up with tools that were missing.
● Manage all aspects of the setup, trouble-shooting and ongoing daily management of complex display and in-text campaigns.
● Traffic campaigns and implement various types of banners (gif, jpg, html, flash etc.) in multiple ad serving environments.
● Optimize and report on campaign performance based on advertiser campaign objectives.
● Regularly provide proactive recommendations for better and more effective delivery.
● Utilize detail oriented project management and entrepreneurial skills to execute in a fast-moving environment.
● Monitor network performance, including site integration quality assurance and revenue optimization
● Maintain external client communication to ensure compliance with all creative requirements and resolution of tracking and 3rd Party discrepancy problems.
● Spearhead process enhancements to help get a new product off the ground and become successful
● Work closely with multiple internal teams including Business Development, Creative, Publisher Operations, Tech and Finance to ensure optimum campaign placement, performance, delivery and revenue recognition
● Created User guides for new system, which I help tested and come up with tools that were missing.
Flash, Platform, Manager, UP, Native, Campaign, Native advertising, Development, Detail, Quality Assurance, Network, Html, Compliance, Integration, Finance, Management, HTML/CSS/Javascript, Operations, Project Management, Advertising, Business development
2014 - 2015
job
Ad-op Digital Account Manager
Diversely Digital Ltd.
Account Manager, Manager
My education
2004
-
2007
University of Hertfordshire
BSc, Business and Computing
BSc, Business and Computing
2002
-
2004
n/a
Secondary, Business, ICT & Geography
Secondary, Business, ICT & Geography
1997
-
2002
Harlington School
GCSEs, Maths and Science
GCSEs, Maths and Science
Vijay's reviews
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