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Strong integrated marketeer and people manager specialising in digital
Nanita Giannoula Hurst
,
Milton Keynes, United Kingdom
Experience
Other titles
Skills
I'm offering
Nanita is a highly experienced customer and business focussed, digital, integrated marketing and communication specialist with over 20 years b2b, b2c, hospitality, comms, financial, Pharma and retail experience. She is a strategic creative thinker, who always pushes her team to achieve over and beyond what is the client's expectation by also keeping it fresh with her out of the box thinking. She is adaptable and can work in both waterfall and agile project methodology.
Nanita has managed campaigns and projects at global and pan European level for clients such as EasyJet, Debenhams, Santander, Sky, Standard Chartered,Essilor, Ray-Ban, Transitions, Whitbread (Beefeater, Brewers Fayre), Samsung, Mercedes-Benz, Kaspersky, TalkTalk, Greggs, Thales Singapore, 118, Weight Watchers, Bongrain, Petit Filous, Fidelity, ATP World Tour and many more.
Nanita has a photography, video camera and editing background. Highly technical which is ideal to liaise with the production teams as well as to be able to understand the technical challenges of any brief and to better respond and adapt what is required. She never says "no" to the client, no matter how complicated or difficult their request might be; as she always finds a way to produce with the team a result that meets and exceeds client expectations.
Nanita has managed campaigns and projects at global and pan European level for clients such as EasyJet, Debenhams, Santander, Sky, Standard Chartered,Essilor, Ray-Ban, Transitions, Whitbread (Beefeater, Brewers Fayre), Samsung, Mercedes-Benz, Kaspersky, TalkTalk, Greggs, Thales Singapore, 118, Weight Watchers, Bongrain, Petit Filous, Fidelity, ATP World Tour and many more.
Nanita has a photography, video camera and editing background. Highly technical which is ideal to liaise with the production teams as well as to be able to understand the technical challenges of any brief and to better respond and adapt what is required. She never says "no" to the client, no matter how complicated or difficult their request might be; as she always finds a way to produce with the team a result that meets and exceeds client expectations.
Markets
United Kingdom
Industries
Language
English
Fluently
French
Good
Greek
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2019 - 2020
job
Senior Digital
Graymatter Creative B2B Agency.
Account Manager/PM - Contract
Full Service Agency and Marketing Specialists
Clients: UK and International Group VW Financial Services
Ongoing client servicing for VW UK, Rental and Group. Web builds, digital asset creation, events,
integrated projects.
Pitching for new client work.
Full Service Agency and Marketing Specialists
Clients: UK and International Group VW Financial Services
Ongoing client servicing for VW UK, Rental and Group. Web builds, digital asset creation, events,
integrated projects.
Pitching for new client work.
Marketing, Account Manager, Service, Pitching, International, Web, Manager
2017 - 2019
job
Account Director
Milton Bayer Creative Agency.
Full Service Agency and Marketing Specialists
Clients: Standard Chartered worldwide
Ongoing client servicing for Standard Chartered Corporate Affairs, One Belt One Road and Private
Banking. Working mainly with the international teams in Singapore.
Pitching for new client work.
Clients: Standard Chartered worldwide
Ongoing client servicing for Standard Chartered Corporate Affairs, One Belt One Road and Private
Banking. Working mainly with the international teams in Singapore.
Pitching for new client work.
Marketing, Service, Banking, Pitching, International
2017 - 2017
temp
Manager- Contract
NetJets Airline Company.
Private jet air travel specialists.
Deliver the new website in 7 European languages. Liaise with the US main office, US creative agency, the Lisbon European main office and London SEO specialists to make sure the new website is fully
functional, on time, on budget and within the agreed specification.
Deliver the new website in 7 European languages. Liaise with the US main office, US creative agency, the Lisbon European main office and London SEO specialists to make sure the new website is fully
functional, on time, on budget and within the agreed specification.
Seo, Budget, Website, Office, Manager
2017 - 2017
temp
Performance Data Analyst Contract
IPSOS Retail Performance.
Retail analytics specialists.
Analysing data and helping to set up a new project for a new big client win.
Analysing data and helping to set up a new project for a new big client win.
Retail, Analytics, Analyst, UP
2017 - 2017
job
Lead Generation/Retention Team
Mercedes Benz UK.
Contract
Mercedes Benz the automotive giant. Passenger cars & fleet.
Temp campaign work as a response to DM, ECRM campaign activity; client side at Mercedes Benz HQ for the Lead Generation/Retention team.
Mercedes Benz the automotive giant. Passenger cars & fleet.
Temp campaign work as a response to DM, ECRM campaign activity; client side at Mercedes Benz HQ for the Lead Generation/Retention team.
Retention, Campaign
2017 - 2017
temp
Contract A charity
MK Community Foundation Charity.
organisation providing grants to other charities and non-profit making organisations.
Temp campaign work on all backlog of work and grant applications.
Temp campaign work on all backlog of work and grant applications.
Organization, Campaign
2015 - 2016
job
Global Operations Manager
TAG.
H&M
Offering full production for all global digital advertising for H&M across 64 countries.
Lead the digital team of 20 (developers and project managers) in London and co-ordinate the digital
production across the globe. Manage production hubs in New York, Shanghai and India. Creation of
HTML5 standard and rich media placements. Production of digital out of home and in store digital screen creative. Also responsible for the content management of the in store digital screens.
Due to the seniority of the role I report to the global Production Director and sit at the management team.
Offering full production for all global digital advertising for H&M across 64 countries.
Lead the digital team of 20 (developers and project managers) in London and co-ordinate the digital
production across the globe. Manage production hubs in New York, Shanghai and India. Creation of
HTML5 standard and rich media placements. Production of digital out of home and in store digital screen creative. Also responsible for the content management of the in store digital screens.
Due to the seniority of the role I report to the global Production Director and sit at the management team.
Html5, Advertising, Operations, Content Management, Operations manager, Management, Content, Production, Manager
2014 - 2015
job
Head of Client Services
Southerly Communications.
A digital content & creative integrated agency specialising on candidate and employee attraction,
optimisation and engagement through social and digital channels. Analytics, inbound marketing and video/photography production, e-CRM and data marketing.
Clients are: Shell, Google, CPNI, RBS, RUSH etc
Managing the whole account Management Team and be responsible for the strategy and delivery of all
client work. Acting no2 to MD. Specific projects were Shell graduate recruitment strategy, including a
campaign on instagram, RBS- Bizcrowd working on the SME growth program some of which involves
creating a strategy for social media and video case studies. I am also involved in attracting new business and preparing pitches
optimisation and engagement through social and digital channels. Analytics, inbound marketing and video/photography production, e-CRM and data marketing.
Clients are: Shell, Google, CPNI, RBS, RUSH etc
Managing the whole account Management Team and be responsible for the strategy and delivery of all
client work. Acting no2 to MD. Specific projects were Shell graduate recruitment strategy, including a
campaign on instagram, RBS- Bizcrowd working on the SME growth program some of which involves
creating a strategy for social media and video case studies. I am also involved in attracting new business and preparing pitches
Management, Social, Production, Campaign, Google, Growth, Content, Analytics, Recruitment, Inbound Marketing, Marketing, SoMe, Photography, Optimization, Instagram, Account management, Video, CRM, Social Media
2014 - 2014
freelance
Freelance Project Manager
AIA Worldwide.
A creative integrated agency specialising on brand activation, candidate attraction, optimisation and engagement through social and digital channels, e-CRM and data marketing.
Clients are: Baker & McKenzie, Capital One, KPMG, Sky and Thales Singapore
Specific projects were Baker & McKenzie and Capital One graduate program website and campaign
collaterals including a photo-shoot, KPMG internal comms engagement short films, Sky 18 profile videos for social media, amongst others
Clients are: Baker & McKenzie, Capital One, KPMG, Sky and Thales Singapore
Specific projects were Baker & McKenzie and Capital One graduate program website and campaign
collaterals including a photo-shoot, KPMG internal comms engagement short films, Sky 18 profile videos for social media, amongst others
Marketing, Social Media, Project Manager, CRM, Optimization, Brand activation, Website, Campaign, Social, Manager
2014 - 2014
freelance
Freelance Account Mgr - Mercedes
Cygnus Associates.
Benz
A creative integrated agency specialising on all aspects of marketing solutions.
Clients are: Mercedes-Benz Commercial Vehicles (b2b) (Vans and Taxis). Passenger Cars and After
Sales (b2b & b2c). Bridgestone and Discovery Foods
Covering holiday and helping out at peak periods. Specific projects were ATL activity inc radio, eCRM, DM,
data marketing, digital projects and the set up of 2 large scale car show events, managing the whole
process from client brief to delivery.
A creative integrated agency specialising on all aspects of marketing solutions.
Clients are: Mercedes-Benz Commercial Vehicles (b2b) (Vans and Taxis). Passenger Cars and After
Sales (b2b & b2c). Bridgestone and Discovery Foods
Covering holiday and helping out at peak periods. Specific projects were ATL activity inc radio, eCRM, DM,
data marketing, digital projects and the set up of 2 large scale car show events, managing the whole
process from client brief to delivery.
Marketing, B2B, B2C, Sales, Radio, That you, UP
2014 - 2014
freelance
Freelance Client Services & PM
Church Agency.
A creative agency specialising on retail clients TTL, IT B2B and marketing solutions.
Clients are: Kentico, PowWowNow, AVG, Arcadia, Conservation by Design,Laing O'Rourke, engaging on b2b and b2c platforms
Specific projects were the creation of a promo video for Kentico in 3d animation, organizing 2 events for
PowWowNow and Laing O'Rourke, delivery of a glossy brochure for Arcadia and a series of photoshoots for Conservation by Design amongst others.
Clients are: Kentico, PowWowNow, AVG, Arcadia, Conservation by Design,Laing O'Rourke, engaging on b2b and b2c platforms
Specific projects were the creation of a promo video for Kentico in 3d animation, organizing 2 events for
PowWowNow and Laing O'Rourke, delivery of a glossy brochure for Arcadia and a series of photoshoots for Conservation by Design amongst others.
Marketing, Design, Animation, B2B, Retail, Video, B2C, 3D Animation, Brochure, 3D, It
2013 - 2014
job
Marketing Services Director A
Creation Agency.
creative
agency specialising on retail clients TTL, IT B2B and marketing solutions. Offering automated solutions for e-CRM campaigns and data marketing.
Clients are: IBM, HP, Samsung, Vestel, Kaspersky, Servis, Logicalis, Cisco, Nettapp, Brighthouse amongst
others, engaging on b2b and b2c platforms
Level of responsibility: Managing a team of 13 reports (Studio, Developers, New Business and Account Management)
Projects were setting up large-scale nationwide shop in shop for Samsung in Currys, PC World and John
Lewis. Single product or lifestyle retail photography, e-CRM, DM to fully integrated campaigns, web builds
(inc virtual university with bespoke avatars) and social activity in Argyle. Case studies, video, audio and PDF
formats.
agency specialising on retail clients TTL, IT B2B and marketing solutions. Offering automated solutions for e-CRM campaigns and data marketing.
Clients are: IBM, HP, Samsung, Vestel, Kaspersky, Servis, Logicalis, Cisco, Nettapp, Brighthouse amongst
others, engaging on b2b and b2c platforms
Level of responsibility: Managing a team of 13 reports (Studio, Developers, New Business and Account Management)
Projects were setting up large-scale nationwide shop in shop for Samsung in Currys, PC World and John
Lewis. Single product or lifestyle retail photography, e-CRM, DM to fully integrated campaigns, web builds
(inc virtual university with bespoke avatars) and social activity in Argyle. Case studies, video, audio and PDF
formats.
Photography, UP, Social, PC, Web, It, Audio, PDF, Management, Marketing, Cisco, B2C, Account management, Video, Retail, CRM, B2B
2013 - 2013
freelance
Freelance Campaign Manager
BBH Retail.
for
Whitbread
An international agency specialising on retail clients TTL.
Clients are: Beefeater and Brewers Fayre brand proposition outfits as well as business as usual. Costa and Premier Inn co-branded POS and outfit assets.
Projects were, Whitbread's above the line advertising, POS, menus, posters, digital screens, online
banners, microsites, websites, eCRM, data marketing. Creating and developing the new brand, all POS and advertising as well as its guidelines for Beefeater and Brewers Fayre brand proposition
Whitbread
An international agency specialising on retail clients TTL.
Clients are: Beefeater and Brewers Fayre brand proposition outfits as well as business as usual. Costa and Premier Inn co-branded POS and outfit assets.
Projects were, Whitbread's above the line advertising, POS, menus, posters, digital screens, online
banners, microsites, websites, eCRM, data marketing. Creating and developing the new brand, all POS and advertising as well as its guidelines for Beefeater and Brewers Fayre brand proposition
Marketing, Advertising, Retail, Websites, Pos, International, Online, Campaign, Manager
2012 - 2013
job
eCRM and Digital Campaign Director A
STEEL London.
small
London based digital creative agency offering a range of digital and eCRM solutions and data marketing to a
number of retail, travel and media clients.
Clients are: Debenhams, Talk Talk, 118118, Greggs, Vinnie, BBC amongst other clients
Level of responsibility: Managing a number of Account Managers and executives across all accounts
Projects were e-CRM, social media, sites, microsites and digital campaigns (moving and static online banner advertising) mainly for Debenhams and to a degree for Talk Talk, Greggs, 118 118 and many more
other clients. Competition pages and microsites for Debenhams and Greggs
London based digital creative agency offering a range of digital and eCRM solutions and data marketing to a
number of retail, travel and media clients.
Clients are: Debenhams, Talk Talk, 118118, Greggs, Vinnie, BBC amongst other clients
Level of responsibility: Managing a number of Account Managers and executives across all accounts
Projects were e-CRM, social media, sites, microsites and digital campaigns (moving and static online banner advertising) mainly for Debenhams and to a degree for Talk Talk, Greggs, 118 118 and many more
other clients. Competition pages and microsites for Debenhams and Greggs
Marketing, Social Media, Advertising, CRM, Retail, Banner, Online, Campaign, Social, Many more
2011 - 2012
job
Business owner
MKFM, English Language School, MK Church of the Cornerstone and CTDI an International Electronics Company.
A small marketing specialist company delivering Marketing Services, Event Management and Commercial
Photography
Other than my freelance work, I have delivered work for MKFM, English Language School, MK Church of the Cornerstone and CTDI an International Electronics Company
Photography
Other than my freelance work, I have delivered work for MKFM, English Language School, MK Church of the Cornerstone and CTDI an International Electronics Company
Marketing, Photography, Management, Event, Electronics, International
2010 - 2011
freelance
Freelance Business Development Manager
Breakfast Agency.
A small London based creative agency offering a range of services from creative solutions to a single brief to a full service agency solution
Projects were pitching on new potential leisure related clients. Main product was an iPhone app, which interacted with social media.
Projects were pitching on new potential leisure related clients. Main product was an iPhone app, which interacted with social media.
Social Media, Business development, Service, Pitching, Development, App, Social, Manager
2009 - 2010
job
Account Director
Publicis Groupe.
A London based international agency was keen to absorb me from easyJet in order to develop an experimental hub (Fasttrack) which bypassed the traditional agency processes and was meant to offer advertising/marketing services very quickly and cost
effectively
Clients are: easyJet, Fidelity, Bongrain, Petit Fious, Weight Watchers, Tefal, ATP Wimbledon, Renault photography Level of
responsibility: Managing an Account Manager, an Exec and external suppliers
Projects were, delivering effective ATL, BTL, digital, viral, POS, organising exhibitions, experiential, DM, PR events and generally
taking care of all clients' advertising needs as well as maintaining all clients websites, e-CRM and data marketing
effectively
Clients are: easyJet, Fidelity, Bongrain, Petit Fious, Weight Watchers, Tefal, ATP Wimbledon, Renault photography Level of
responsibility: Managing an Account Manager, an Exec and external suppliers
Projects were, delivering effective ATL, BTL, digital, viral, POS, organising exhibitions, experiential, DM, PR events and generally
taking care of all clients' advertising needs as well as maintaining all clients websites, e-CRM and data marketing
Marketing, Advertising, CRM, Websites, Account Manager, Photography, Pr, Pos, International, Processes, That you, ME, Manager
1998 - 2009
job
Brand and Advertising Manager
easyJet PLC.
Brands: easyJet, easyJet holidays, easyJet hotels, lounges, credit card, insurance, and all co-branded sites with Europcar, late
rooms and all other auxiliary partners.
Level of responsibility: Managing the in-house advertising team which comprised of 3 full time designers, a Production Manager, an
Exec and external agencies and suppliers
Projects were, delivering effective B2B and B2C ATL, BTL, digital, TV, radio, viral, POS, organising exhibitions, experiential, DM, PR
events, e-CRM, data marketing and generally taking care of all internal clients' advertising and branding needs in UK and Europe
rooms and all other auxiliary partners.
Level of responsibility: Managing the in-house advertising team which comprised of 3 full time designers, a Production Manager, an
Exec and external agencies and suppliers
Projects were, delivering effective B2B and B2C ATL, BTL, digital, TV, radio, viral, POS, organising exhibitions, experiential, DM, PR
events, e-CRM, data marketing and generally taking care of all internal clients' advertising and branding needs in UK and Europe
Marketing, Branding, Advertising, B2B, CRM, B2C, Pr, Radio, TV, Pos, Insurance, Production, That you, Manager
1990 - 2000
job
Director of Operations
Video Craft.
My own filming and editing video & photography business for private and corporate events, selling face to face in trade exhibitions,
managing freelance staff, producing my own graphic work and photography and managing production of videos from the sale of service to the delivery to the client. Working for the Educational Research Department in the Open University, producing videos to secure research
funding, offering multi-camera filming options.
managing freelance staff, producing my own graphic work and photography and managing production of videos from the sale of service to the delivery to the client. Working for the Educational Research Department in the Open University, producing videos to secure research
funding, offering multi-camera filming options.
Operations, Video, Research, Corporate events, Photography, Service, Production
My education
?
-
1991
n/a
Unspecified, Modern Greek Language Teacher
Unspecified, Modern Greek Language Teacher
?
-
1983
Sorbonne University
Unspecified, Literature & History of Art
Unspecified, Literature & History of Art
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