Martin McCusker , GREAT CHART, United Kingdom

I have been a CD and managing partner at several creative agencies and international corporations over the past 10 years. Most recently I founded my own agency and through that have been involved in a start-up business based in Amsterdam, championing people development and new ways to ignite workplace culture. Throughout these roles I have gained exposure to every facet of business which has given me a greater appetite to challenge myself further and do something even bigger with real impact and a greater opportunity for personal growth.

During my career, I have worked in both global in-house teams (AMCOR/NVIDIA) as well as award winning creative agencies (FITCH/DRAGON ROUGE), which has provided valuable insights from both sides of the fence. I believe this allows a viewpoint that many creatives do not get the opportunity to experience or take advantage of. This has given me the ability to use this strategic insight to work more effectively with clients, developing meaningful relationships and over delivering on expectations.

My experience has allowed me to develop key skills and a diverse portfolio spanning big tech to FMCG developing industry leading brands focusing on UI/UX, pitch presentations, animation, print, environmental, and social content creation for both B2B and B2C. I am committed to continuous learning and personal growth and strive to look to new avenues and technologies that can deliver fresh and creative solutions for my clients.

I have built creative teams from the ground up, managed, nurtured and scaled talent of all type and tenure, and worked closely with external agencies across my network to deliver work on a global scale.