$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
An accomplished website usability and optimisation specialist
Lawrence Pointer
,
Calne, United Kingdom
Experience
Other titles
Skills
I'm offering
Proven expertise in using a heuristic, blended approach to acquire insights through quantitative and qualitative research to drive the evolution and continuous improvement of website performance, optimising the user experience whilst focusing on user needs. Extensive experience of working for numerous multinational organisations.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Freelance Global Web & Online Optimisation Manager
SGS.
• Invited to join the company to assist in setting up and building a new global digital team in the UK
• Sole consultant within the Digital team, reporting to the Global Director of Digital and Brand
• Working and collaborating closely with the Global UX/UI Design Manager
• Using research tactics to identify opportunities to drive insight to the business to help create an optimisation testing roadmap,
and acquire data and insight to drive the continuous evolution of the website
• Conducting usability testing (both moderated and unmoderated) to gain an understanding of how users engage with the website
to identify common friction points users are experiencing to improve the user interface
• Utilising a convergent/divergent methodology to drive fast and impactful user testing insights into the business
• Utilising a blend of technologies to acquire insights to drive improvement to the user interface
• Feeding back to the web team to implement fixes, and to the design team to create the design
• Championed and embedded user research within existing development processes, allowing iterative learning to drive the evolution of web properties (including Ecommerce)
• Generated a Website Optimisation Roadmap customised for the organisation (18+ months) including optimisation tests driving
+96% improvements in key website objectives
• Sole consultant within the Digital team, reporting to the Global Director of Digital and Brand
• Working and collaborating closely with the Global UX/UI Design Manager
• Using research tactics to identify opportunities to drive insight to the business to help create an optimisation testing roadmap,
and acquire data and insight to drive the continuous evolution of the website
• Conducting usability testing (both moderated and unmoderated) to gain an understanding of how users engage with the website
to identify common friction points users are experiencing to improve the user interface
• Utilising a convergent/divergent methodology to drive fast and impactful user testing insights into the business
• Utilising a blend of technologies to acquire insights to drive improvement to the user interface
• Feeding back to the web team to implement fixes, and to the design team to create the design
• Championed and embedded user research within existing development processes, allowing iterative learning to drive the evolution of web properties (including Ecommerce)
• Generated a Website Optimisation Roadmap customised for the organisation (18+ months) including optimisation tests driving
+96% improvements in key website objectives
Website, Web, Organization, Online, Development, Testing, Usability & UX, Design, UI, Optimization, Usability, User testing, UX, Research, User research, UI Design, Agile
2017 - 2018
job
Global Website Optimisation Manager
IMAGINE CRUISING.
THE EMIRATES GROUP (IMAGINE CRUISING)
• Working within a highly progressive global travel organisation working directly with UX to utilise website analytics to drive test
theories in order to drive improvement to most significant website money pages
• Implementing and managing A/B testing roadmap and processes helping to drive a substantial increase to sales conversions
• Ownership of working relationship with third party development agency whilst driving considerable evolution to multiple
international websites and driving BAU maintenance
• Facilitating CRO roadmap/implementation, and CRO reporting/presentation
• Driving digital insights using Google Analytics
• Identified financial values for core website events and embedded into website analytics allowing for the ROI performance of any web page to be scrutinised
• Working within a highly progressive global travel organisation working directly with UX to utilise website analytics to drive test
theories in order to drive improvement to most significant website money pages
• Implementing and managing A/B testing roadmap and processes helping to drive a substantial increase to sales conversions
• Ownership of working relationship with third party development agency whilst driving considerable evolution to multiple
international websites and driving BAU maintenance
• Facilitating CRO roadmap/implementation, and CRO reporting/presentation
• Driving digital insights using Google Analytics
• Identified financial values for core website events and embedded into website analytics allowing for the ROI performance of any web page to be scrutinised
Manager, Processes, Web, Organization, Google, International, Development, Testing, Cro, Google analytics, Test, Website, Analytics, Sales, Optimization, ROI, Websites, UX, Qa testing
2015 - 2017
job
Senior Digital Marketing Executive
BABCOCK INTERNATIONAL.
Managing the development and delivery of an industry-leading digital platform in order to increase growth and improve
effectiveness and to drive business objectives and KPI's
• Enhancing the User Experience (UX) and satisfying business objectives and customer retention
• Researching, conceptualising and developing cutting edge technology to drive lead generation whilst increasing the digital
technological capabilities of an FTSE 100 company
Career History Continued
• Responsibilities included Google Analytics and data insights, Google Tag Manager, Managing websites CMS and landing page
development
• Championing new digital technology & suppliers
• Managing third party agencies and pushing the expectations of the business
• Championed and embedded cutting edge landing page technology within a multinational organisation, dramatically increasing
web capabilities, giving marketers the flexibility to create 'on-demand' optimised and responsive landing pages for the first time;
project included successfully navigating substantial and complex compliance protocol
effectiveness and to drive business objectives and KPI's
• Enhancing the User Experience (UX) and satisfying business objectives and customer retention
• Researching, conceptualising and developing cutting edge technology to drive lead generation whilst increasing the digital
technological capabilities of an FTSE 100 company
Career History Continued
• Responsibilities included Google Analytics and data insights, Google Tag Manager, Managing websites CMS and landing page
development
• Championing new digital technology & suppliers
• Managing third party agencies and pushing the expectations of the business
• Championed and embedded cutting edge landing page technology within a multinational organisation, dramatically increasing
web capabilities, giving marketers the flexibility to create 'on-demand' optimised and responsive landing pages for the first time;
project included successfully navigating substantial and complex compliance protocol
Embedded, Platform, Manager, Customer, Responsive, Web, Organization, Google, Development, KPI, Retention, Growth, Marketing, Landing pages, Technology, Compliance, Analytics, Google tag manager, Websites, UX, CMS, User Experience, Google analytics, Digital Marketing
2011 - 2015
job
Senior Digital Marketing Executive
SKYLARK DIGITAL MARKETING.
• Working with many new clients on a number of digital projects through the entire project lifecycle
• Managing full keyword research campaigns, enabling clients to understand the search terms being used by customers
• Conducting analysis of marketplace competition, to help clients develop realistic SEO strategies for targeted 'buying' keywords
• Focusing on lead generation via well-optimised landing pages in order to drive acquisition and increase ROI
• Developing double opt-in email newsletter services to enable industry compliant email marketing campaigns
• Responsibilities included Google AdWords PPC account management, Facebook management (including advertising & applications), social media account management and optimisation, website landing page optimisation, Google analytics, Search
Engine Optimisation & 'on page' SEO, writing web-optimised copy and on-line public relations
Early Career 1994 - 2011
• Managing full keyword research campaigns, enabling clients to understand the search terms being used by customers
• Conducting analysis of marketplace competition, to help clients develop realistic SEO strategies for targeted 'buying' keywords
• Focusing on lead generation via well-optimised landing pages in order to drive acquisition and increase ROI
• Developing double opt-in email newsletter services to enable industry compliant email marketing campaigns
• Responsibilities included Google AdWords PPC account management, Facebook management (including advertising & applications), social media account management and optimisation, website landing page optimisation, Google analytics, Search
Engine Optimisation & 'on page' SEO, writing web-optimised copy and on-line public relations
Early Career 1994 - 2011
PPC, Social, Search, Web, Google, KEYWORD RESEARCH, Landing pages, Website, Analytics, Management, Adwords, Optimization, Facebook, Marketing, ROI, Research, Account management, Email marketing, Writing, Google adwords, Public relations, Google analytics, Advertising, Seo, Social Media, Digital Marketing
2007 - 2011
job
Digital Marketing Executive
Roy Carter Ltd.
Marketing, Digital Marketing
My education
2013
-
2014
Google Squared Online
Certificate, Digital Marketing
Certificate, Digital Marketing
n/a
Hndhncorequivalent, Business & Finance
Hndhncorequivalent, Business & Finance
n/a
GCSEs, Maths, Science, English
GCSEs, Maths, Science, English
Lawrence's reviews
Lawrence has not received any reviews on Worksome.
Contact Lawrence Pointer
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Lawrence directly in Worksome.
38000+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark