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jobs
Highly skilled product developer specialising in licensing and own brands.
Hina Sanghrajka
,
Watford, United Kingdom
Experience
Other titles
Skills
I'm offering
A highly experienced Head of Product Development with in depth knowledge of brands in a variety of consumer product categories.
Experience in commercial licensing, brand management, sales, trade marketing and promotions, with expertise across craft and hobby, children’s entertainment, retail and sport events sectors.
Experience in commercial licensing, brand management, sales, trade marketing and promotions, with expertise across craft and hobby, children’s entertainment, retail and sport events sectors.
Markets
United Kingdom
Language
English
Fluently
French
Good
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2020
job
Head of Product Development
Pinewood Studios.
• Working within the UK team on Moon and Me, the new show created by Andy Davenport.
• Creating the core style guide and packaging guidelines from assets shared by the production team, and choosing the creative direction for the brand.
• Working across all categories on creative approvals, including any creative used in trade and consumer press, shows and advertising.
• Creating adverts in trade press including Toy World and Licensing Sourcebook cover and online take over.
• Working closely with Marketing and Retail on launch strategies for upcoming consumer product ranges.
• Creating the core style guide and packaging guidelines from assets shared by the production team, and choosing the creative direction for the brand.
• Working across all categories on creative approvals, including any creative used in trade and consumer press, shows and advertising.
• Creating adverts in trade press including Toy World and Licensing Sourcebook cover and online take over.
• Working closely with Marketing and Retail on launch strategies for upcoming consumer product ranges.
Marketing, Advertising, Product development, Retail, Creative direction, Packaging, Direction, Development, Online, Production, Guide, ME
2016 - 2016
freelance
Freelance Product Development & Sourcing Manager
Minor Entertainment Ltd.
• Sourcing new products for the In the Night Garden Live Show goody bags for 2017.
• Working directly with far eastern factories on new ideas and designs.
• Refreshing popular existing products with current partners ensuring costs remain on budget.
• Liase with in-house designers to prepare artwork as necessary.
• Co-ordinate approvals process with licensor including meetings and online submissions.
• Be the main point of contact for suppliers throughout the process from quotation to shipping.
• Working directly with far eastern factories on new ideas and designs.
• Refreshing popular existing products with current partners ensuring costs remain on budget.
• Liase with in-house designers to prepare artwork as necessary.
• Co-ordinate approvals process with licensor including meetings and online submissions.
• Be the main point of contact for suppliers throughout the process from quotation to shipping.
Product development, Budget, Artwork, Sourcing, Shipping, Development, Online, Manager
2013 - 2014
job
Head of Product Development
Agency & Licensor.
• Lead and oversee the creative strategy of product development and retail marketing across all categories and all brands represented including brands owned by DHX Media.
• Help drive revenue and product growth by managing product development through relationships with key licensees and retailers. Maintaining and using those relationships to increase listings, presence and brand development at retail.
• Work closely with Sales to promote and sell brands to increase awareness and cross sell categories.
• Translate the commercial brand strategies set by the senior team into focused and achievable creative product development and retail marketing strategies.
• Build quality relationships with film studios and licensee product development teams. To ensure product is innovative, exciting on brand and in line with brand and retail strategy.
• To have an understanding of the commercial implications of different packaging, print, application & moulding formats across a range of product categories.
• Managing the design resources and design work schedule, making sure projects are prioritised and delivered in a timely fashion.
• Coach the PD team to manage their allocated categories and responsibilities to ensure all strategies and targets are adhered to.
• Creatively managed the In The Night Garden ride development at CBeebies Land, now the most popular ride at the park plus top selling merchandise in store.
• Help drive revenue and product growth by managing product development through relationships with key licensees and retailers. Maintaining and using those relationships to increase listings, presence and brand development at retail.
• Work closely with Sales to promote and sell brands to increase awareness and cross sell categories.
• Translate the commercial brand strategies set by the senior team into focused and achievable creative product development and retail marketing strategies.
• Build quality relationships with film studios and licensee product development teams. To ensure product is innovative, exciting on brand and in line with brand and retail strategy.
• To have an understanding of the commercial implications of different packaging, print, application & moulding formats across a range of product categories.
• Managing the design resources and design work schedule, making sure projects are prioritised and delivered in a timely fashion.
• Coach the PD team to manage their allocated categories and responsibilities to ensure all strategies and targets are adhered to.
• Creatively managed the In The Night Garden ride development at CBeebies Land, now the most popular ride at the park plus top selling merchandise in store.
Marketing, Design, Product development, Retail, Packaging, Creative Strategy, Fashion, Print, Sales, Movie, Growth, Development, Coach
2013 - 2013
job
Brand Manager
Ragdoll Worldwide, Pinewood Studios.
• Developed strategic marketing plans with the Commercial Director in driving forward company objectives through selling and marketing.
• Provided creative direction to licensees and agents to ensure brand values and product quality were maintained.
• Developed style guides and identified market trends for potential licensees, agents and range plans.
• Product development and approvals across partner magazines and home entertainment.
• Helped drive new business as programme brands rolled out ensuring creative standards were met wherever Ragdoll Worldwide brands were being represented and exploited.
• Provided creative direction to licensees and agents to ensure brand values and product quality were maintained.
• Developed style guides and identified market trends for potential licensees, agents and range plans.
• Product development and approvals across partner magazines and home entertainment.
• Helped drive new business as programme brands rolled out ensuring creative standards were met wherever Ragdoll Worldwide brands were being represented and exploited.
Marketing, Product development, Creative direction, Strategic Marketing, Direction, Development, Brand manager, Manager
2010 - 2012
job
Licensing Executive
London Organising Committee of the Olympic and Paralympic Games Ltd.
• Work within the Commercial team, dedicated specifically to domestic product licensees.
• Manage the product development for over 20 licensees plus work directly with John Lewis and Sainsburys, our key retail partners, developing exclusive products including an exclusive range designed by Nick Munro.
• Work across many product categories ranging from plush, toys, and board games to Waterford and Dartington crystal products, home wares to food and confectionery.
• Develop style guides for the London 2012 and Team GB Mascots whilst helping develop the character Pride the Lion for Team GB and working with the British Olympic Association.
Achievements
• Developed over 3000 products for various launches between Autumn/Winter 2010 to Spring/Summer 2012.
• Created new packaging designs for the Special Edition Olympic and Paralympic mascots which has been used across all product categories, exhibitions and POS for retailers.
• Heavily involved in designing of many products such as the Team GB Scalextric, Cadburys Jelly Mascots and chocolate items, Monopoly, Trivial Pursuit, Lego Mini Figures and many other products and packaging. Worked on the creative of the DVLA personalized registrations auctions and dual branding solutions.
• Worked on the largest licensed brand of 2012 within the licensing team who is responsible for the generation of a revenue target of £100m - approximately £1bn at retail.
• Manage the product development for over 20 licensees plus work directly with John Lewis and Sainsburys, our key retail partners, developing exclusive products including an exclusive range designed by Nick Munro.
• Work across many product categories ranging from plush, toys, and board games to Waterford and Dartington crystal products, home wares to food and confectionery.
• Develop style guides for the London 2012 and Team GB Mascots whilst helping develop the character Pride the Lion for Team GB and working with the British Olympic Association.
Achievements
• Developed over 3000 products for various launches between Autumn/Winter 2010 to Spring/Summer 2012.
• Created new packaging designs for the Special Edition Olympic and Paralympic mascots which has been used across all product categories, exhibitions and POS for retailers.
• Heavily involved in designing of many products such as the Team GB Scalextric, Cadburys Jelly Mascots and chocolate items, Monopoly, Trivial Pursuit, Lego Mini Figures and many other products and packaging. Worked on the creative of the DVLA personalized registrations auctions and dual branding solutions.
• Worked on the largest licensed brand of 2012 within the licensing team who is responsible for the generation of a revenue target of £100m - approximately £1bn at retail.
Branding, Product development, Retail, Packaging, Spring, Pos, Development
2008 - 2010
job
Product Development Manager
Hit Entertainment.
• Managing licensed product approvals with licensees ensuring style guides are followed. Developing good working relationships with partners and colleagues internally within Consumer Products and Live Events.
• Contribute towards style guide requirements and briefs working with Product Manager, Senior Product Manager and Production & Programming. Creatively input some of our style guide requirements for product development to the design team and new scripts to determine toy ideas.
Achievements/Improvements made:
• Developed a sound knowledge of the toy market and of brands based on research and competitor shopping.
• Worked with and managed the need of all master toy licensees, and developed a variety of products from toys, games, puzzles, torches, furniture, home wares and play sets.
• Developed a strong knowledge of our brands and therefore well informed to make design decisions.
• Provided excellent support, communication and working relationships with all team members, and other internal departments.
• Worked with Live Events, to develop and approve costume characters for Days Out With Thomas and live shows, designs for coin operated rides and set design, plus merchandise and ride designs for Thomas Land.
• Approving all Days Out With Thomas material globally, improving the engines, their faces/numbers/names plus finding new engines and possible new events. This means working from concept on all face sculpts, engines and vehicles through to final production when the engines are completely renovated and ready for an event.
• Contribute towards style guide requirements and briefs working with Product Manager, Senior Product Manager and Production & Programming. Creatively input some of our style guide requirements for product development to the design team and new scripts to determine toy ideas.
Achievements/Improvements made:
• Developed a sound knowledge of the toy market and of brands based on research and competitor shopping.
• Worked with and managed the need of all master toy licensees, and developed a variety of products from toys, games, puzzles, torches, furniture, home wares and play sets.
• Developed a strong knowledge of our brands and therefore well informed to make design decisions.
• Provided excellent support, communication and working relationships with all team members, and other internal departments.
• Worked with Live Events, to develop and approve costume characters for Days Out With Thomas and live shows, designs for coin operated rides and set design, plus merchandise and ride designs for Thomas Land.
• Approving all Days Out With Thomas material globally, improving the engines, their faces/numbers/names plus finding new engines and possible new events. This means working from concept on all face sculpts, engines and vehicles through to final production when the engines are completely renovated and ready for an event.
Design, Product development, Research, Product Manager, SoMe, Event, Support, Set design, Development, Production, Guide, Manager
2004 - 2008
job
Product Developer & Designer
Paper Cellar Ltd.
• To design and develop original product ranges from initial concept to final product suitable for the craft, fashion stationery and gift industry. Working with factories in the Far East and India on developing ranges. Working with major accounts designing bespoke products suitable for their customer base.
• Designing and help building a new website for both trade and consumer customers.
• Working with national magazines on all new product launches and promotions. To help design new product display stands for both trade shows and for new products for retail customer base.
• Manage the website and PR & marketing of all products. Build strategic partnerships with other companies.
• Skills needed: Strong customer liason skills. Excellent design and innovative ideas and skills. Proven ability to perform and facilitate good working relationships in order to complete group projects.
• Achievements/Improvements made: Designed award winning ranges for 2006 and 2007 awarded by the Craft Hobby Association for best innovative product in the US. Using new computer database packages such as ACT. Learned more about the pr and marketing of products.
• Designing and help building a new website for both trade and consumer customers.
• Working with national magazines on all new product launches and promotions. To help design new product display stands for both trade shows and for new products for retail customer base.
• Manage the website and PR & marketing of all products. Build strategic partnerships with other companies.
• Skills needed: Strong customer liason skills. Excellent design and innovative ideas and skills. Proven ability to perform and facilitate good working relationships in order to complete group projects.
• Achievements/Improvements made: Designed award winning ranges for 2006 and 2007 awarded by the Craft Hobby Association for best innovative product in the US. Using new computer database packages such as ACT. Learned more about the pr and marketing of products.
Marketing, Design, Retail, Database, Fashion, Pr, Website, Developer, Winning, Customer
My education
1999
-
2002
University of the West of England
Bachelors, Textile Design
Bachelors, Textile Design
1998
-
1999
Richmond Upon Thames College
Unspecified, Fashion and textile design
Unspecified, Fashion and textile design
1991
-
1998
Cox Green Comprehensive School
Secondary, A-C including maths and English
Secondary, A-C including maths and English
Scuola Leonardo Da Vinci
N/a, Studied the Italian
N/a, Studied the Italian
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