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jobs
Strong marketing profile specialising in marketing strategy, branding & marketing communications
Leigh Alison Jolliffe
,
Kingsbridge, United Kingdom
Experience
Other titles
Skills
I'm offering
With over 25 years marketing experience gained at both client and agency side, I have worked for high profile brands such as Virgin, Goldfish, Pritt Stick, Lloyds TSB and NatWest, as well as with local Devonshire brands such as Bettesworths, The Dartmouth Food Festival, Exeter Finance, Nkuku, The Royal Castle Hotel, The Royal Seven Stars Hotel, The Luttrell Arms Hotel, The Porlock Weir Hotel, South Sands Boutique Hotel & Beachside Restaurant, Till The Coast Is Clear, Forest & Beach, The Primrose Foundation, Dartmouth Fine Foods.
Providing full marketing mix expertise, whether you need help remotely on a short term basis, to fit in with an in-house team and provide extra support or assist with one off projects. I am flexible, knowledgeable, creative, organised, enthusiastic, results driven and fun to work with.
Providing full marketing mix expertise, whether you need help remotely on a short term basis, to fit in with an in-house team and provide extra support or assist with one off projects. I am flexible, knowledgeable, creative, organised, enthusiastic, results driven and fun to work with.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2011 - ?
freelance
Freelance marketing consultant & owner
marketingshed Ltd.
Marketing consultancy or in-house support to clients such as; Nkuku, The Way Group of Hotels,
Cafe Alfresco, The Dartmouth Food Festival, The Primrose Foundation, Dartmouth Fine Foods
• Projects include - Branding, Planning, Marketing Strategy, Social Media, Digital Marketing,
Events and Communications Management.
Cafe Alfresco, The Dartmouth Food Festival, The Primrose Foundation, Dartmouth Fine Foods
• Projects include - Branding, Planning, Marketing Strategy, Social Media, Digital Marketing,
Events and Communications Management.
Marketing, Digital Marketing, Social Media, Branding, MArketing Strategy, Management, Support, Festival, Social
2005 - 2010
freelance
Freelance marketing roles
redtag Limited.
(an award winning integrated Marketing Agency based in Cirencester) - Clients included: RBS Ltd, NatWest Bank, Lincoln Finance,
South West Tourist Board, Liverpool Victoria, Chailey Heritage Clinical Services
• Planner: Strategic planning and development of marketing strategy for all RBSG Bancassurance commu-
nication including - Over 50s Life Insurance Direct Mail and Press campaigns, General life Insurance Direct
Mail campaigns, launch of in-branch grab & go brochures, Child Trust Fund Direct Mail and Press cam-
paigns, ISA and Bonds Direct Mail and IFA campaigns etc for NatWest & Royal Bank of Scotland brands.
Competitor Analysis research and planning for all clients
• Account Director: Delivery and launch of RBSG Pension website, including: web design management,
Press Ads, Direct Mail campaign to Stakeholder customers, Banner Ads, development of internal communi-
cation plan and information packs and literature to IFAs.
• Client Account Director: re-brand and development of promotional literature for CHCS.
South West Tourist Board, Liverpool Victoria, Chailey Heritage Clinical Services
• Planner: Strategic planning and development of marketing strategy for all RBSG Bancassurance commu-
nication including - Over 50s Life Insurance Direct Mail and Press campaigns, General life Insurance Direct
Mail campaigns, launch of in-branch grab & go brochures, Child Trust Fund Direct Mail and Press cam-
paigns, ISA and Bonds Direct Mail and IFA campaigns etc for NatWest & Royal Bank of Scotland brands.
Competitor Analysis research and planning for all clients
• Account Director: Delivery and launch of RBSG Pension website, including: web design management,
Press Ads, Direct Mail campaign to Stakeholder customers, Banner Ads, development of internal communi-
cation plan and information packs and literature to IFAs.
• Client Account Director: re-brand and development of promotional literature for CHCS.
Design Management, Winning, Go, Planning, Campaign, Web, Pension, Banner, Development, Insurance, Marketing, Website, Finance, Management, ADS, Strategic Planning, Web design, Research, MArketing Strategy, Design
2004 - 2005
freelance
Freelance marketing consultancy roles
Endurance life Ltd, Sporting Challenges company.
based in the South West
Development of Marketing Strategy and management of all marketing communications.
Development of Marketing Strategy and management of all marketing communications.
Marketing, MArketing Strategy, Management, Development
1998 - 2004
job
Marketing Manager
Centrica, Goldfish Bank.
Oct 03 - July 2004: Channel Customer Communications Manager for all CSL brands
Strategic Management and control of all customer communications for Goldfish, Create, Lloyds Bank Premier card, Accucard, Texaco, Easy Money and More Than credit cards
Development and control of the contact strategy for all CSL credit card customers
Development and delivery of marketing strategy for the Goldfish Insurance portfolio
Responsible for the re-branding of Create Card customer collateral, website and communications strategy
2002 – Oct 03: Channel Customer Communications Manager for Goldfish and Bubbles brands
Strategic planning, management and control of all customer communications
Development and delivery of the Goldfish Travel Service marketing strategy across all channels
Management of external customer research programme for Goldfish loyalty scheme
Founder member and contributor to the staff motivation programme
2000 – 2002: Customer Communications Manager for Goldfish Brand
Management of Goldfish Home & Travel Insurance marketing.
Launch of Goldfish Life Insurance
Development and Implementation of an integrated loyalty insert strategy to meet sales and commission income targets, all delivered within budget
Development of customer contact strategy across all marketing channels
Design, implementation and control of all marketing activities (ATL and BTL) for Goldfish ISA launches in 1991/2 and 2000/1 tax years
Management of all agencies and suppliers
1998 – 2000: Loyalty Marketing Manager, Goldfish Credit Card
Original team member for Pointsco project (now Nectar loyalty Scheme)
Loyalty, management, design and implementation
Strategic Management and control of all customer communications for Goldfish, Create, Lloyds Bank Premier card, Accucard, Texaco, Easy Money and More Than credit cards
Development and control of the contact strategy for all CSL credit card customers
Development and delivery of marketing strategy for the Goldfish Insurance portfolio
Responsible for the re-branding of Create Card customer collateral, website and communications strategy
2002 – Oct 03: Channel Customer Communications Manager for Goldfish and Bubbles brands
Strategic planning, management and control of all customer communications
Development and delivery of the Goldfish Travel Service marketing strategy across all channels
Management of external customer research programme for Goldfish loyalty scheme
Founder member and contributor to the staff motivation programme
2000 – 2002: Customer Communications Manager for Goldfish Brand
Management of Goldfish Home & Travel Insurance marketing.
Launch of Goldfish Life Insurance
Development and Implementation of an integrated loyalty insert strategy to meet sales and commission income targets, all delivered within budget
Development of customer contact strategy across all marketing channels
Design, implementation and control of all marketing activities (ATL and BTL) for Goldfish ISA launches in 1991/2 and 2000/1 tax years
Management of all agencies and suppliers
1998 – 2000: Loyalty Marketing Manager, Goldfish Credit Card
Original team member for Pointsco project (now Nectar loyalty Scheme)
Loyalty, management, design and implementation
Design, Management, Implementation, Marketing, Marketing Campaigns, MArketing Strategy, Marketing communication, Project Management
1996 - 1998
job
Marketing Manager
Virgin Vouchers Limited.
- Design, implementation and control of marketing plan and budget
- Management of Sales and Marketing team
- Preparation of monthly marketing reports to Richard Branson and the Virgin Group
- Implementation and control of all marketing activity across all channels
- Management of Sales and Marketing team
- Preparation of monthly marketing reports to Richard Branson and the Virgin Group
- Implementation and control of all marketing activity across all channels
Marketing, Design, Budget, Management, Sales, Implementation, Manager
1987 - 1996
job
Junior Product Manager (Pritt Stick)
Henkel Limited.
- Marketing Assistant for Sunjuice Limited, Llantrisant (Vacation role)
- Customer Service Assistant, Commerz Bank, Germany (College placement)
- Customer Service Assistant, Commerz Bank, Germany (College placement)
Marketing, Product Manager, Customer service, Service, Customer, Manager
My education
1995
-
1996
Chartered Institute of Marketing
CIM Diploma in Marketing, Marketing
CIM Diploma in Marketing, Marketing
1991
-
1995
Coventry University
Bachelors (Hons), European Business Studies
Bachelors (Hons), European Business Studies
1989
-
1991
Rhondda College of F E
BTEC in Business, Business & Finance
BTEC in Business, Business & Finance
1981
-
1987
Porth County Comprehensive School
HighSchoolOrEquivalent, N/a
HighSchoolOrEquivalent, N/a
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