$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Marketing Consultant
Phil Birss
,
Prenton, United Kingdom
Experience
Other titles
Skills
I'm offering
An accomplished digital transformation specialist with a creative flair, a passion for innovation and an obsession with creating value through world-class marketing. I specialise in creating innovative high-growth strategies, launching new businesses to market and revitalising underperforming products and services.
A natural leader, I challenge the autopilot mind-set, foster a spirit of innovation and deliver tangible, sustainable growth for ambitious organisations. Having successfully operated at board level in a variety of industries over a 15 year period, my most recent role was leading Run2 Digital as Group CEO, a VC-backed technology company, tasked with implementing a 12-month turnaround programme.
I am a keynote speaker on the subjects of digital transformation and digital leadership. I am also a guest lecturer at the University of Liverpool Management School on the MBA and undergraduate courses. I host a leadership and business growth podcast (The Supercharged Entrepreneur), and I write regularly on the subjects of business growth and digital transformation.
I am publishing my first book on leadership in 2021
A natural leader, I challenge the autopilot mind-set, foster a spirit of innovation and deliver tangible, sustainable growth for ambitious organisations. Having successfully operated at board level in a variety of industries over a 15 year period, my most recent role was leading Run2 Digital as Group CEO, a VC-backed technology company, tasked with implementing a 12-month turnaround programme.
I am a keynote speaker on the subjects of digital transformation and digital leadership. I am also a guest lecturer at the University of Liverpool Management School on the MBA and undergraduate courses. I host a leadership and business growth podcast (The Supercharged Entrepreneur), and I write regularly on the subjects of business growth and digital transformation.
I am publishing my first book on leadership in 2021
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2021
job
GROUP CEO
RUN2 DIGITAL LTD.
Run2 Group is a privately owned, VC-backed (Fund TMT), high-growth technology group with multiple investments across IT, SAAS and digital creative. With three service towers of Brand Strategy, Software Solutions and Performance
Marketing, Run2 is a digital transformation specialist focusing on 'transforming brands online'.
I was invited to join the Run2 Group board as interim Group CEO to affect a 12-month turnaround programme of the Run2 Digital business following the exit of the original company founder. In addition, my business Elephant Digital was
merged into the group structure as part of a trade sale. Core responsibilities of this role included:
- Affecting a positive turnaround of the cash deficit
- Implementing a 12-month (three phase) rapid turnaround plan
- Re-forecasting a new three year budget
- Setting a new strategic vision for the business
- Implementing a new commercial growth strategy (sales and marketing)
- Defining the short-term investment requirements to maintain positive cash position
- Implementing a series of cost-saving initiatives
- Evaluating the product/services set and launching new offerings
- Re-energising a demotivated workforce
- Exploring the viability of new acquisitions
- Implementing the agile manifesto to maximise workflow efficiencies.
NB: As of April 1st 2021, my role at Run2 moved to a non-operational Non-Executive Director position providing
arms-length advice and consultancy to support the board and senior leadership team.
Marketing, Run2 is a digital transformation specialist focusing on 'transforming brands online'.
I was invited to join the Run2 Group board as interim Group CEO to affect a 12-month turnaround programme of the Run2 Digital business following the exit of the original company founder. In addition, my business Elephant Digital was
merged into the group structure as part of a trade sale. Core responsibilities of this role included:
- Affecting a positive turnaround of the cash deficit
- Implementing a 12-month (three phase) rapid turnaround plan
- Re-forecasting a new three year budget
- Setting a new strategic vision for the business
- Implementing a new commercial growth strategy (sales and marketing)
- Defining the short-term investment requirements to maintain positive cash position
- Implementing a series of cost-saving initiatives
- Evaluating the product/services set and launching new offerings
- Re-energising a demotivated workforce
- Exploring the viability of new acquisitions
- Implementing the agile manifesto to maximise workflow efficiencies.
NB: As of April 1st 2021, my role at Run2 moved to a non-operational Non-Executive Director position providing
arms-length advice and consultancy to support the board and senior leadership team.
Technology, Founder, Interim, Online, Software, Ceo, Support, Transformation, Growth, Turnaround, It, Marketing, Service, Workflow, Sales, Growth strategy, Leadership, Saas, Agile, Digital transformation, Forecasting, Budget
2014 - 2021
job
FOUNDER & CEO
ELEPHANT DIGITAL LTD.
Founded in 2014, Elephant Digital is a digital creative agency based in Liverpool delivering branding, website
development and digital marketing to entrepreneurial minded businesses and organisations across the UK and beyond.
As founder and Managing Director I grew the business from a start-up to a successful and well-respected agency in the
North West. In 2020 I completed a merger with Run2 Digital Ltd and joined them as Group CEO as part of the transaction. As of March 2021 Elephant Digital Ltd is a non-trading entity. All staff and clients are now part of Run2
Digital Ltd.
development and digital marketing to entrepreneurial minded businesses and organisations across the UK and beyond.
As founder and Managing Director I grew the business from a start-up to a successful and well-respected agency in the
North West. In 2020 I completed a merger with Run2 Digital Ltd and joined them as Group CEO as part of the transaction. As of March 2021 Elephant Digital Ltd is a non-trading entity. All staff and clients are now part of Run2
Digital Ltd.
Marketing, Digital Marketing, Branding, Website, Ceo, Development, UP, Founder
2018 - 2019
job
CHIEF DIGITAL OFFICER
HOSPITAL COMPARE LTD.
Hospital Compare was a privately owned, VC-backed (Deepbridge Capital) start-up business aiming to democratise the elective healthcare system in the UK. The platform was positioned as a free-to-use, consumer championing comparison
website for patients who require elective hospital treatment.
As part of the founding leadership team we attracted £750k of investment from Deepbridge Capital in 2018 to develop the MVP platform and take the product to market. My role was to lead the development of the platform (using Laravel and AWS technologies) and to implement a high-growth go-to-market demand-generation growth strategy.
NB: The commercial deals required to make the business model viable were not forthcoming, so the product was unable to be launched and the company was dissolved in early 2020.
website for patients who require elective hospital treatment.
As part of the founding leadership team we attracted £750k of investment from Deepbridge Capital in 2018 to develop the MVP platform and take the product to market. My role was to lead the development of the platform (using Laravel and AWS technologies) and to implement a high-growth go-to-market demand-generation growth strategy.
NB: The commercial deals required to make the business model viable were not forthcoming, so the product was unable to be launched and the company was dissolved in early 2020.
AWS, Laravel, Leadership, Growth strategy, Website, Growth, Development, Go, UP, Platform
2013 - 2014
job
HEAD OF ECOMMERCE
EXACT ABACUS LTD.
Founded in 1984, Exact Abacus Ltd is one of the UK's most established eCommerce solution providers, delivering
end-to-end multi channel eCommerce, digital marketing and fulfilment solutions. I was invited to join the senior
leadership team to spearhead the growth and development of the digital services division.
- Created and executed a commercial expansion program for the eCommerce digital division
- Improved customer retention rate and profitably across all accounts
- Developed a new range of complimentary services to expand offering (search, affiliate, email and social)
- Developed and led a new digital strategy for the Exact Abacus group
- Implemented a new internal quality standard for the digital production environment
- Act as the digital authority for the Exact Abacus group with a focus on eCommerce
- Implemented a new 70/20/10 performance culture
end-to-end multi channel eCommerce, digital marketing and fulfilment solutions. I was invited to join the senior
leadership team to spearhead the growth and development of the digital services division.
- Created and executed a commercial expansion program for the eCommerce digital division
- Improved customer retention rate and profitably across all accounts
- Developed a new range of complimentary services to expand offering (search, affiliate, email and social)
- Developed and led a new digital strategy for the Exact Abacus group
- Implemented a new internal quality standard for the digital production environment
- Act as the digital authority for the Exact Abacus group with a focus on eCommerce
- Implemented a new 70/20/10 performance culture
Marketing, Digital Marketing, Digital Strategy, Ecommerce, Leadership, Growth, Affiliate, Retention, Development, Search, Production, Social, Customer, LED
2012 - 2013
job
Head of Group Marketing
NRL GROUP LTD.
is a Top 3 UK technical recruitment business, privately owned and established in 1983 with a turnover of
£130M (2013), 120 staff and 11 offices. I was invited to join the senior leadership team as Head of Group Marketing to establish and develop a new marketing function for the business.
- Created and implemented a new group-wide marketing strategy
- Completed a comprehensive rebrand of the accountancy services, recruitment, rail and NDT business divisions
- Developed a new digital-first strategy for the group, launching two new websites and a customer portal
- Implemented a digital marketing strategy across all group businesses
- Training and development of regional digital champion to help implement new social media strategy
£130M (2013), 120 staff and 11 offices. I was invited to join the senior leadership team as Head of Group Marketing to establish and develop a new marketing function for the business.
- Created and implemented a new group-wide marketing strategy
- Completed a comprehensive rebrand of the accountancy services, recruitment, rail and NDT business divisions
- Developed a new digital-first strategy for the group, launching two new websites and a customer portal
- Implemented a digital marketing strategy across all group businesses
- Training and development of regional digital champion to help implement new social media strategy
Marketing, Digital Marketing, Social Media, MArketing Strategy, Websites, Training, Leadership, Recruitment, Digital Marketing Strategy, Development, Social, Portal, Customer
2010 - 2012
job
KEY ACCOUNT MANAGER
RIPPLEFFECT STUDIOS LTD.
Account Manager, Manager
2009 - 2010
job
KEY ACCOUNT MANAGER
CLICK CONSULT LTD.
- MICHAEL PAGE INTERNATIONAL, RECRUITMENT CONSULTANT
- MBNA EUROPE LTD, CHESTER, CREDIT UNDERWRITER
1999 - 2002
- MBNA EUROPE LTD, CHESTER, CREDIT UNDERWRITER
1999 - 2002
Account Manager, Recruitment, International, Manager
My education
1999
-
2001
BRUNEL UNIVERSITY
Bachelors, English
Bachelors, English
1992
-
1999
CALDAY GRANGE GRAMMAR SCHOOL
Secondary, Advertising (Minor in Marketing)
Secondary, Advertising (Minor in Marketing)
Phil's reviews
Phil has not received any reviews on Worksome.
Contact Phil Birss
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Phil directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark