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Strategy & Transformation Delivery Specialist
Dom
,
Manston, United Kingdom
Experience
Other titles
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I'm offering
Transformation specialist with over 25 years’ experience helping businesses change with confidence. Delivering innovation by forging trusting relationships with individuals. A digital native: data, applications, marketing technologies and target operating models (TOM). Dom’s signature dish of passion, creativity and collaboration means he inspires and motivates with straight talking leadership and an ability to communicate complex things in simple language with entrepreneurial vision.
Passionate about the difference between Strategic Goals and Strategy. Able to envision, plan and blend people, data, processes and technology to ensure great-fit digital transformation is both doable and sustainable. A confident and creative problem solver means challenges are dealt with pragmatically and calmly, whilst keeping stakeholders advised and informed.
His single most valuable strength is the ability to get under the bonnet of business quickly to identify what is needed and to deliver that with a mix of whatever it takes.
Nearly 30 years consultancy, agency and industry experience across many sectors, has amassed an enviable toolbox to conceive, plan, deliver and maintain change. From Rapid Design Visualisation to Accelerated Decision Making to “Ten Tides of Change”; Dom applies a balance of rigor and agility to keep all eyes on the prize of quantifiable benefits.
Passionate about the difference between Strategic Goals and Strategy. Able to envision, plan and blend people, data, processes and technology to ensure great-fit digital transformation is both doable and sustainable. A confident and creative problem solver means challenges are dealt with pragmatically and calmly, whilst keeping stakeholders advised and informed.
His single most valuable strength is the ability to get under the bonnet of business quickly to identify what is needed and to deliver that with a mix of whatever it takes.
Nearly 30 years consultancy, agency and industry experience across many sectors, has amassed an enviable toolbox to conceive, plan, deliver and maintain change. From Rapid Design Visualisation to Accelerated Decision Making to “Ten Tides of Change”; Dom applies a balance of rigor and agility to keep all eyes on the prize of quantifiable benefits.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Senior Principal Consultant
Atos.
Dom was recruited into the Digital Transformation and CX team to set up the MarTech & AI proposition. Over and above
this activity he partnered on the following client projects:
Delivery Director
Opel Vauxhall
Delivery Director for the roll-out of SalesForce Marketing Cloud. Whilst being a sales role, Dom collaborated with the Atos
multi-skilled team to ensure quality of deployment. He partnered with client management to give thought leadership and improve platform utilisation across territories.
Transformation Strategy Director
EDF Energy
Managed the initial discovery and requirements phases to then process learnings, explore options and define the strategic
step-change for DR (disaster recovery). Key areas to address: (1) Enterprise-wide understanding and expectations of DR.
(2) Document immediate and actual technical DR capability to include implications for the future. (3) Deliver the DR
vision, high-level architecture and roadmap to deliver the Vision.
MarTech SME
Bentley
MarTech subject matter expert leading the discovery team for connected car, Customer First, proposition and desired
customer experience. Managing healthy expectations of the art of the possible, near possible and future.
this activity he partnered on the following client projects:
Delivery Director
Opel Vauxhall
Delivery Director for the roll-out of SalesForce Marketing Cloud. Whilst being a sales role, Dom collaborated with the Atos
multi-skilled team to ensure quality of deployment. He partnered with client management to give thought leadership and improve platform utilisation across territories.
Transformation Strategy Director
EDF Energy
Managed the initial discovery and requirements phases to then process learnings, explore options and define the strategic
step-change for DR (disaster recovery). Key areas to address: (1) Enterprise-wide understanding and expectations of DR.
(2) Document immediate and actual technical DR capability to include implications for the future. (3) Deliver the DR
vision, high-level architecture and roadmap to deliver the Vision.
MarTech SME
Bentley
MarTech subject matter expert leading the discovery team for connected car, Customer First, proposition and desired
customer experience. Managing healthy expectations of the art of the possible, near possible and future.
Salesforce marketing cloud, Platform, UP, Customer, Energy, Enterprise, CX, Energy, Ai, Transformation, Marketing, Architecture, Sales, Management, Cloud, Leadership, Salesforce, Deployment, Customer experience, Digital transformation
2018 - ?
job
Non-Exec Director
Dom Chudleigh.
Boardroom Advisors Network of experienced interim professionals; NED, CEO, MD, Change & Transformation Directors
Boardroom Advisors provides experienced Part-Time Director Services that are available from one day a quarter to as much as you need. Our large UK network means we have experienced boardroom level directors on tap almost immediately.
Boardroom Advisors provides experienced Part-Time Director Services that are available from one day a quarter to as much as you need. Our large UK network means we have experienced boardroom level directors on tap almost immediately.
Network, Transformation, Ceo, Interim
2018 - 2018
freelance
Principal Consultant
Infosys.
SI & Digital Consultancy (short-term engagement)
Contracted to Infosys as Principal Consultant, MarTech SME.
MarTech SME
Open University
Collaborate with the Response Team to answer questions and develop a response to the Open University RFI for developing an Approach to Marketing Technology Transformation. The response secured the business five weeks later.
Strategy Lead
MOL Oil Mining & Refining
Fixed term eight-month engagement in Budapest as Lead Consultant across three key workstreams with supporting
documentation: (1) Transformation Roadmap (2) Value Assessment (3) High-level Change Plan. Dom oversaw and facilitated SME/stakeholder workshops in eight countries across six brands to deliver the approach, governance, future
guidelines, design principles, high level data strategy, Transformation Roadmap and Value Assessment & Change Plan.
Contracted to Infosys as Principal Consultant, MarTech SME.
MarTech SME
Open University
Collaborate with the Response Team to answer questions and develop a response to the Open University RFI for developing an Approach to Marketing Technology Transformation. The response secured the business five weeks later.
Strategy Lead
MOL Oil Mining & Refining
Fixed term eight-month engagement in Budapest as Lead Consultant across three key workstreams with supporting
documentation: (1) Transformation Roadmap (2) Value Assessment (3) High-level Change Plan. Dom oversaw and facilitated SME/stakeholder workshops in eight countries across six brands to deliver the approach, governance, future
guidelines, design principles, high level data strategy, Transformation Roadmap and Value Assessment & Change Plan.
Marketing, Design, Technology, Workshops, Transformation, Assessment, Marketing Technology, SI
2015 - 2018
freelance
Digital Transformation & CX Management Consultant
Capgemini.
Serving clients across ecommerce, retail, financial services, logistics, utility and UK government. The roles had a common
theme of change and all involved people, data, technology, customer experience, Op Model efficiency and profitability.
Projects were executed with pace and rigour and always exceeded expectations.
Dom was involved in several new business wins and numerous internal initiatives to improve the CX Practice and develop
talent. He developed the proposition for Utility consumer engagement and anonymous segmentation.
New business wins: Experian, Tesco, SSE, Lloyds Bank, Wincanton, Unilever, HM BEIS (DECC)
Interim Global Solutions Architect
Unilever
For the roll-out of Adobe Marketing Cloud; 400+ brands 160 countries. When Dom arrived, the sizing had proved
inaccurate and the GDPR policy was yet to be articulated. He applied critical thinking and rigor whilst chairing the design
forum and re-introduced Jira to digitise processes and put the voice of the customer firmly into decision making. He lobbied
for the CIAM proof of concept using Gigya, and pushed for, and developed, a capability catalogue to assist brands in understanding the art of the possible. This, in turn, helped IT gauge demand and prioritise future initiatives based on
benefits, CX and reusability.
Managing Consultant for Compliance
SSE PLC (Scottish & Southern Electricity)
The utility had been fined £10M for non-compliance. Dom engaged with 30+ stakeholders in two geographies to design a
revised Operating Model to include necessary supporting technologies and customisations. The initial project included:
• Landing a "rapid response" to a regulatory enquiry and collaborating with business and IT functions to plan change.
• Capturing requirements with traceability to define problem and complexity statements.
• Designing a new operating model capable of functionally separating (ring-fence) two business functions.
• Planning and delivering of required change to support the new operating model.
Using his well-developed people skills, Dom navigated at pace through interviews, workshops and technology assessments to deliver on the task. The proposed changes were approved by Ofgem and enabled SSE to bring forward its digital
transformation programme without risking further action from Ofgem. The subsequent implementation programme was
approximately two years.
theme of change and all involved people, data, technology, customer experience, Op Model efficiency and profitability.
Projects were executed with pace and rigour and always exceeded expectations.
Dom was involved in several new business wins and numerous internal initiatives to improve the CX Practice and develop
talent. He developed the proposition for Utility consumer engagement and anonymous segmentation.
New business wins: Experian, Tesco, SSE, Lloyds Bank, Wincanton, Unilever, HM BEIS (DECC)
Interim Global Solutions Architect
Unilever
For the roll-out of Adobe Marketing Cloud; 400+ brands 160 countries. When Dom arrived, the sizing had proved
inaccurate and the GDPR policy was yet to be articulated. He applied critical thinking and rigor whilst chairing the design
forum and re-introduced Jira to digitise processes and put the voice of the customer firmly into decision making. He lobbied
for the CIAM proof of concept using Gigya, and pushed for, and developed, a capability catalogue to assist brands in understanding the art of the possible. This, in turn, helped IT gauge demand and prioritise future initiatives based on
benefits, CX and reusability.
Managing Consultant for Compliance
SSE PLC (Scottish & Southern Electricity)
The utility had been fined £10M for non-compliance. Dom engaged with 30+ stakeholders in two geographies to design a
revised Operating Model to include necessary supporting technologies and customisations. The initial project included:
• Landing a "rapid response" to a regulatory enquiry and collaborating with business and IT functions to plan change.
• Capturing requirements with traceability to define problem and complexity statements.
• Designing a new operating model capable of functionally separating (ring-fence) two business functions.
• Planning and delivering of required change to support the new operating model.
Using his well-developed people skills, Dom navigated at pace through interviews, workshops and technology assessments to deliver on the task. The proposed changes were approved by Ofgem and enabled SSE to bring forward its digital
transformation programme without risking further action from Ofgem. The subsequent implementation programme was
approximately two years.
Workshops, Proof of concept, Customer, Processes, Interim, CX, Adobe Marketing Cloud, Regulatory, Management Consultant, Adobe, Support, Transformation, Implementation, It, Marketing, People skills, PLC, Technology, Compliance, GDpr, Management, Cloud, Customer experience, Digital transformation, Retail, Jira, Ecommerce, Design
2014 - 2015
freelance
Data Communications Consultant
Salmon.
WPP SI, MarTech and eCommerce
Answering directly to the CEO, Dom designed and developed a multi-channel proposition around Big Data and Marketing
Automation to deliver personalised journeys everywhere. Consulting with clients directly and supporting the Client
Services team with a combination of thought leadership, strategic input and presentations. Dom represented Salmon on all
fronts, including on the WPP Data Alliance panel. He was the Big Data MarTech SME for RFI & RFP responses.
New business wins: Domestic & General, Waitrose and Travel Lodge
Client accounts: Audi, Halfords, Game, Selfridges, Sainsbury's, Argos, Hotter
2
Dom Chudleigh 07919 488961
Answering directly to the CEO, Dom designed and developed a multi-channel proposition around Big Data and Marketing
Automation to deliver personalised journeys everywhere. Consulting with clients directly and supporting the Client
Services team with a combination of thought leadership, strategic input and presentations. Dom represented Salmon on all
fronts, including on the WPP Data Alliance panel. He was the Big Data MarTech SME for RFI & RFP responses.
New business wins: Domestic & General, Waitrose and Travel Lodge
Client accounts: Audi, Halfords, Game, Selfridges, Sainsbury's, Argos, Hotter
2
Dom Chudleigh 07919 488961
Marketing, Ecommerce, Big Data, Automation, Leadership, Consulting, RFP, Ceo, SI
2013 - 2013
job
Account Director Multi-channel
Purple Agency.
Part of the £170M Adare International Group, Purple is a Top 30 integrated digital marketing agency. In 2011 it acquired a
data bureau but struggled to incorporate it into the business and scale income from it. Answerable to board, Dom developed
a data proposition to make it relevant to the Client Services team and their clients. It helped clients visualise data to gain
powerful insight for better business decisions and marketing intelligence. New strategic partnerships enabled Purple to supply an end-to-end service from data integration through to improved creativity and consumer engagement.
Client accounts: Canon Europe, Flight Centre, Aga, Save the Children, Economist, L&G, WCRF, Euromoney, WorldStores
data bureau but struggled to incorporate it into the business and scale income from it. Answerable to board, Dom developed
a data proposition to make it relevant to the Client Services team and their clients. It helped clients visualise data to gain
powerful insight for better business decisions and marketing intelligence. New strategic partnerships enabled Purple to supply an end-to-end service from data integration through to improved creativity and consumer engagement.
Client accounts: Canon Europe, Flight Centre, Aga, Save the Children, Economist, L&G, WCRF, Euromoney, WorldStores
Marketing, Digital Marketing, Integration, Service, It, International, Creativity
2009 - 2013
job
Client Services Director
Digital Strategy.
ViralJab Consultancy
Managing a small team of account managers, Dom's role was to drive client growth and account profitably whilst providing
thought leadership and consultancy to clients. By establishing clients' objectives and translated them into digital strategies with clear vision and scope for holistic multi-channel activities. Dom was responsible for some key account project
management. Also focused on data segmentation, marketing processes & technologies, and insight/analytics.
New business wins: The Logic Group (owned by Barclays Bank), Knowledge to Action (Forex), Hewlett Packard (Tech)
Client accounts: Thameside Trust, ProspectSoft, International Student Marketing,
Non-Executive Director
Design Supply Leading Hewlett Packard LFP (Large Format Printer) Distributor
Invited to join as NED to collaborate with the CEO to restructure the Marketing & Sales operating model. Brought rigor and measurement into the sales process and introduced MarTech (Pardot) into the mix to drive and manage multi-channel
demand generation. Achieved an immediate quarterly spike in sales of 150%. Sales were maintained at +35%.
Managing a small team of account managers, Dom's role was to drive client growth and account profitably whilst providing
thought leadership and consultancy to clients. By establishing clients' objectives and translated them into digital strategies with clear vision and scope for holistic multi-channel activities. Dom was responsible for some key account project
management. Also focused on data segmentation, marketing processes & technologies, and insight/analytics.
New business wins: The Logic Group (owned by Barclays Bank), Knowledge to Action (Forex), Hewlett Packard (Tech)
Client accounts: Thameside Trust, ProspectSoft, International Student Marketing,
Non-Executive Director
Design Supply Leading Hewlett Packard LFP (Large Format Printer) Distributor
Invited to join as NED to collaborate with the CEO to restructure the Marketing & Sales operating model. Brought rigor and measurement into the sales process and introduced MarTech (Pardot) into the mix to drive and manage multi-channel
demand generation. Achieved an immediate quarterly spike in sales of 150%. Sales were maintained at +35%.
Marketing, Design, Leadership, SoMe, Management, Sales, Analytics, Growth, Ceo, International, Logic, Demand generation, Processes
2008 - 2009
job
Self-employed
Sabbatical.
MyMeetingMaker Online application
Dom took the opportunity to pursue a personal project; MyMeetingMaker, an online utility that stands alone or in conjunction with social media sites. Managing the project from concept to completion, writing creative and technical briefs as well as managing the software development offshore in India. The site integrated with Facebook and managed SMS,
MMS micro billing. Dom wrote the plan that successfully raised additional finance for the project.
Dom took the opportunity to pursue a personal project; MyMeetingMaker, an online utility that stands alone or in conjunction with social media sites. Managing the project from concept to completion, writing creative and technical briefs as well as managing the software development offshore in India. The site integrated with Facebook and managed SMS,
MMS micro billing. Dom wrote the plan that successfully raised additional finance for the project.
Social Media, Writing, Software development, Facebook, Finance, Offshore, Development, Software, Online, Social
2001 - 2008
freelance
Client Services Director, Strategy Consultant
unknown.
2000 - 2001
job
Account Director, Channel Manager
unknown.
Manager
2000 - 2000
job
Channel & Business Development Manager
Wisechoice ISP.
Between 2000 and 2008 Dom moved through the ranks as above. In summary, the experience was as follows:
He initially contracted to NetTraders as a MarTech Management Consultant. The brief was to develop the proposition,
marketing plan, and supporting collateral to recruit a network of Resellers. The target of 15 resellers in year one was
exceeded by recruiting 30 resellers in 8 months. By owning key reseller relationships, Dom became an integral part of both
NetTraders and the reseller network, thus becoming the GoTo guy for the new internet medium.
Mid. 2000, the Dot-Com Bubble burst and NetTraders became insolvent. Dom structured and negotiated a rescue package with banks, resellers and NetTraders board to phoenix the business as Wisechoice ISP.
The hosting business was restructured to virtual hosting which allowed the business move from Nottingham to London to
increase client satisfaction, production efficiency and profitability. The business was run successfully until 2008 when it
was sold to Brann Marketing.
New business wins: Endsleigh Business Insurance, Studiospares, Ericsson and Hewlett Packard Technologies
Client accounts: c.2,500 ecommerce retail businesses across all sectors. Clients included Autobahn Porsche, BT
Challenge, Conservative Party, Rank Leisure, Mortgages4Business, NHS
3
Dom Chudleigh 07919 488961
Pre 2000 Experience
He initially contracted to NetTraders as a MarTech Management Consultant. The brief was to develop the proposition,
marketing plan, and supporting collateral to recruit a network of Resellers. The target of 15 resellers in year one was
exceeded by recruiting 30 resellers in 8 months. By owning key reseller relationships, Dom became an integral part of both
NetTraders and the reseller network, thus becoming the GoTo guy for the new internet medium.
Mid. 2000, the Dot-Com Bubble burst and NetTraders became insolvent. Dom structured and negotiated a rescue package with banks, resellers and NetTraders board to phoenix the business as Wisechoice ISP.
The hosting business was restructured to virtual hosting which allowed the business move from Nottingham to London to
increase client satisfaction, production efficiency and profitability. The business was run successfully until 2008 when it
was sold to Brann Marketing.
New business wins: Endsleigh Business Insurance, Studiospares, Ericsson and Hewlett Packard Technologies
Client accounts: c.2,500 ecommerce retail businesses across all sectors. Clients included Autobahn Porsche, BT
Challenge, Conservative Party, Rank Leisure, Mortgages4Business, NHS
3
Dom Chudleigh 07919 488961
Pre 2000 Experience
Marketing, Business development, Ecommerce, Retail, C, Management, Network, It, Hosting, Insurance, Management Consultant, Development, Internet, Production, Manager
1996 - 1997
freelance
Consultant Account Director
Chrysalis RE.
In preparation for a sell-off, designed, developed and implemented new sales infrastructure and supporting marketing
materials. The business now trades as Creative Retail Entertainment.
New Business wins: Rank Leisure, Vidal Sassoon and The Tate Gallery
materials. The business now trades as Creative Retail Entertainment.
New Business wins: Rank Leisure, Vidal Sassoon and The Tate Gallery
Marketing, Retail, Sales, Infrastructure
1987 - 1995
job
Marketing & Business Account Manager
Leyland DAF.
Commercial Automotive Manufacturer
Two dealership territories to establish the new businesses after mergers and takeovers. Responsibility for new brand identity and all marketing, comms & business development for six business units. Set up telemarketing and increased annual
revenue £2.5M.
Two dealership territories to establish the new businesses after mergers and takeovers. Responsibility for new brand identity and all marketing, comms & business development for six business units. Set up telemarketing and increased annual
revenue £2.5M.
Marketing, Business development, Account Manager, Telemarketing, Brand identity, Development, UP, Manager
1985 - 1987
internship
Graduate Trainee to Media Planner
Ogilvy & Mather.
Planned and budgeted client advertising campaigns across TV, radio, national press, magazines, posters and Adshell.
Budget responsibility £20M. Reported to the Group Head.
New business wins: Scottish Widows, Air Canada
Client Accounts: Avon Cosmetics, Woolwich Building Society, Golden Virginia, Johnny Walker, Ford, HP Foods.
Budget responsibility £20M. Reported to the Group Head.
New business wins: Scottish Widows, Air Canada
Client Accounts: Avon Cosmetics, Woolwich Building Society, Golden Virginia, Johnny Walker, Ford, HP Foods.
Advertising, Budget, Radio, TV, Media planner
My education
London School of Business AND Finance
MBA, Communications (Minor in Management)
MBA, Communications (Minor in Management)
Exeter College
N/a, Business Studies
N/a, Business Studies
Clifton College
N/a, N/a
N/a, N/a
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