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Senior
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1
jobs
Paid Media Manager | Biddable Manager | Paid Search | Paid Social
Marwan Yacob
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
My current position as a freelance Paid Media Manager revolves around planning & activating creative communications through Paid channels with a particular focus on digital - working towards performance led KPI's (ROAS, CAC, Retention & LTV)
Through my freelancing projects, I specialise in the eCommerce space.
Ability to research and collect data and analytics using in demand analytical tools (Google Analytics, HootSuite, Madgicx, RevealBot, CompanionLabs, Semrush, HotJar, MixPanel, Facebook Audience Insights, Keyword Planner) to further streamline marketing performance initiatives.
Digital Skills: MixPanel, HootSuite, CompanionLabs, Google Analytics, SQL, Facebook Ads/Power Editor, Adwords, Google Display & video 360, Taboola, Outbrain, Gemini, Dataxu, HotJar.
Through my freelancing projects, I specialise in the eCommerce space.
Ability to research and collect data and analytics using in demand analytical tools (Google Analytics, HootSuite, Madgicx, RevealBot, CompanionLabs, Semrush, HotJar, MixPanel, Facebook Audience Insights, Keyword Planner) to further streamline marketing performance initiatives.
Digital Skills: MixPanel, HootSuite, CompanionLabs, Google Analytics, SQL, Facebook Ads/Power Editor, Adwords, Google Display & video 360, Taboola, Outbrain, Gemini, Dataxu, HotJar.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Available
My experience
2020 - 2021
freelance
Performance Marketing Manager (Contract)
Greens steel.
Developing a paid media strategy focused on client-defined KPI's to execute complex paid
media campaigns across key markets US & AUS.
- Constantly working towards a test and learn approach, testing and optimising every
campaign with a very much target CPA objective.
- Work side by side with the product
media campaigns across key markets US & AUS.
- Constantly working towards a test and learn approach, testing and optimising every
campaign with a very much target CPA objective.
- Work side by side with the product
Marketing, Test, Testing, KPI, Campaign, Manager
2020 - 2020
job
Paid Media Manager (Maternity Cover)
SmileDirectClub.
- Collaborating with
the global Digital Marketing teams and managing all aspects of Paid Media for the UK and
Ireland markets across the core digital channels with a p
the global Digital Marketing teams and managing all aspects of Paid Media for the UK and
Ireland markets across the core digital channels with a p
Marketing, Digital Marketing, Manager
2019 - 2020
freelance
Paid Media Manager (Contract)
Finixio.
Working with the Head of Paid Media, toward the overarching goal of growing lead
acquisition through paid media channels with a focus on social across high ticket niches
(finance, stocks, bonds, crypto etc.) by way of overseeing and implementing a cost-effective
lead capture model that generates maximum revenue per lead.
acquisition through paid media channels with a focus on social across high ticket niches
(finance, stocks, bonds, crypto etc.) by way of overseeing and implementing a cost-effective
lead capture model that generates maximum revenue per lead.
Finance, Social, Manager
2017 - 2019
job
Sr Biddable Specialist
Catena Media.
Planning, activating
and reporting on Paid campaigns with a focus on social across the major Media channels. Strategizing the Paid social funnel complimenting the existing Paid Search initiative. Manage the maintenance and monitoring of the performance of ads and associated
conversion funnels. Report daily and monthly on budget caps, impression share, clickthroughs, Cost per Conversion and all other KPIs.
and reporting on Paid campaigns with a focus on social across the major Media channels. Strategizing the Paid social funnel complimenting the existing Paid Search initiative. Manage the maintenance and monitoring of the performance of ads and associated
conversion funnels. Report daily and monthly on budget caps, impression share, clickthroughs, Cost per Conversion and all other KPIs.
Budget, ADS, Monitoring, Search, Social
My education
2011
-
2014
Roehampton University
Bsc, Psychology
Bsc, Psychology
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