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Senior
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Experienced senior analyst specialising in marketing strategy
Helen Gosling
,
Leicester, United Kingdom
Experience
Skills
I'm offering
I'm a big thinker; a very conceptual but realistic individual. I love to ideate on how to engage customers and new ways to reach strategic goals.
I love automating solutions to problems, reducing manual elements down to a few clicks.
Recent projects include leading the development of new customer behavioural data triggers that show efficacy for desired business outcomes, to feed into a real-time CRM decisioning platform to determine a customer's next best communication. I then advise on the best placement for each and liaise with marketing teams to enable the best possible use for all data, and give performance-based recommendations.
I love automating solutions to problems, reducing manual elements down to a few clicks.
Recent projects include leading the development of new customer behavioural data triggers that show efficacy for desired business outcomes, to feed into a real-time CRM decisioning platform to determine a customer's next best communication. I then advise on the best placement for each and liaise with marketing teams to enable the best possible use for all data, and give performance-based recommendations.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2014 - ?
job
Data Scientist
Santander UK.
Data scientist/senior analyst
Analysing big data to pull out insights for use to determine next best communications to customers
Building regular reporting/MI and making recommendations to senior managers
Managing and training new graduates
Analysing big data to pull out insights for use to determine next best communications to customers
Building regular reporting/MI and making recommendations to senior managers
Managing and training new graduates
SAS, Sql, Office 365, Excel and vba programming, Data Modeling, Data Science, Hadoop, Hive, Data Analysis, Marketing, Stakeholder Management, Communication, Business strategy
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