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Machine learning/Data science professional
Kamlesh Kumar
,
Bangalore, India
Experience
Other titles
Skills
I'm offering
Data Scientist with 10+ years of experience in executing data-driven solutions to increase efficiency
and accuracy. Experienced in implementing simple and action-oriented solution to complex business
problems across different business domains e.g. Retail, CPG. Proficient in predictive modelling, data
processing, and data mining. Successful delivered marketing mix modelling for some of the largest Consumer goods company, consumer analytics like churn analysis, customer lifetime value, recommendations system etc for retail gaints.
and accuracy. Experienced in implementing simple and action-oriented solution to complex business
problems across different business domains e.g. Retail, CPG. Proficient in predictive modelling, data
processing, and data mining. Successful delivered marketing mix modelling for some of the largest Consumer goods company, consumer analytics like churn analysis, customer lifetime value, recommendations system etc for retail gaints.
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Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2017 - ?
job
Deputy Manager (Data Science)
WNS Global Services Pvt Ltd.
Marketing mix modelling (MMM) - Nestle (Brazil), TGBL (India)
- Developed Marketing Analytics Framework consisting of Path to Purchase and Marketing Mix Modelling.
- Structural equation modelling was used to carryout path to purchase to identify the direct and indirect drivers of sales and Markov chain Monte Carlo was used for Marketing mix modelling to understand the impact of different media and promotional
activities on sales for optimal budget allocation among key marketing activities to maximize ROI and sales.
Customer Value Management (CVM) - Retail Analytics - South African Retail giant: Woolworths
- Built Customer Value Management Framework for targeting customers based on their respective lifecycle stages they are in using Churn modelling, Customer Lifetime Value (CLTV) and Recommendation system.
- Built predictive model using XGBOOST to predict customer's early dormancy & attrition whereas used BG/NBD model for CLTV
and retaining them by recommending right products to right customer using Market Basket based Recommendation system.
- Developed Marketing Analytics Framework consisting of Path to Purchase and Marketing Mix Modelling.
- Structural equation modelling was used to carryout path to purchase to identify the direct and indirect drivers of sales and Markov chain Monte Carlo was used for Marketing mix modelling to understand the impact of different media and promotional
activities on sales for optimal budget allocation among key marketing activities to maximize ROI and sales.
Customer Value Management (CVM) - Retail Analytics - South African Retail giant: Woolworths
- Built Customer Value Management Framework for targeting customers based on their respective lifecycle stages they are in using Churn modelling, Customer Lifetime Value (CLTV) and Recommendation system.
- Built predictive model using XGBOOST to predict customer's early dormancy & attrition whereas used BG/NBD model for CLTV
and retaining them by recommending right products to right customer using Market Basket based Recommendation system.
Marketing, Data Science, Retail, Budget, ROI, Management, Sales, Analytics, Science, Framework, Customer, Manager
2015 - 2017
job
Senior Data Scientist
BlueOcean Market Intelligence.
Customer Value Management for HomeCentre (Landmark group, Dubai)
- Designed campaigns across UAE targeting different categories of customers smartly to increase the acquisition/reactivation/footfall/revenue.
- Built customer segmentation model along with RFM and Promotion segments to target right customers with right offers based
on their behaviour and demographics using Recommender system (collaborative filtering and content based) and Market basket
analysis.
Market Basket Analysis for LULU Retail, Dubai
- Identified the combination of products or the bundles that are frequently co-occurring in transactions at inter and intra
department level.
- Identified cross-sell and upsell opportunities along with the anchored and associated products.
- Designed campaigns across UAE targeting different categories of customers smartly to increase the acquisition/reactivation/footfall/revenue.
- Built customer segmentation model along with RFM and Promotion segments to target right customers with right offers based
on their behaviour and demographics using Recommender system (collaborative filtering and content based) and Market basket
analysis.
Market Basket Analysis for LULU Retail, Dubai
- Identified the combination of products or the bundles that are frequently co-occurring in transactions at inter and intra
department level.
- Identified cross-sell and upsell opportunities along with the anchored and associated products.
Retail, Management, Content, Customer, Transactions
2014 - 2015
job
Business Analyst
Manthan Software Services Pvt. Ltd.
Price Optimization for OXXO (Largest convenience store in Mexico)
- Build a price optimization model to identify the optimal price range of a particular SKU depending upon the Revenue curve and price elasticity of the SKU.
- SAS mixed modelling procedure was used to build the model and to find the price Elasticity of each SKU.
- Build a price optimization model to identify the optimal price range of a particular SKU depending upon the Revenue curve and price elasticity of the SKU.
- SAS mixed modelling procedure was used to build the model and to find the price Elasticity of each SKU.
SAS, Analyst, Convenience
2010 - 2012
job
BSS Engineer
Nokia Siemens Networks.
Operation and Maintenance (Bharti Airtel)
- Headed the team of 4 engineers for O&M of the Network. L2 support to field Engineers to resolve onsite faults.
- Assisted in hardware installation and maintenance of workstations, servers and networking equipment.
- Troubleshooting and Software up-gradation. Resolution of subscriber and client complaints and root cause analysis
- Headed the team of 4 engineers for O&M of the Network. L2 support to field Engineers to resolve onsite faults.
- Assisted in hardware installation and maintenance of workstations, servers and networking equipment.
- Troubleshooting and Software up-gradation. Resolution of subscriber and client complaints and root cause analysis
Networking, Network, Hardware installation, Support, Hardware, Software, UP
My education
2012
-
2013
n/a
Masters, Complaints and root cause analysis (Minor in Management)
Masters, Complaints and root cause analysis (Minor in Management)
2004
-
2008
University of Pune
Bachelors, Electronics and Telecommunication
Bachelors, Electronics and Telecommunication
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