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Digital Design & Direction
Matt Simpson
,
READING, United Kingdom
Experience
Other titles
Skills
I'm offering
An enthusiastic and highly professional Art Director/Creative Lead. Adept at inspiring, leading, directing and mentoring teams to achieve award-winning creative work. Growing teams in line with business objectives. Capable of taking creative briefs and developing visual concepts into engaging on or offline campaigns with an emphasis on ROI. Working solely, part of a team or providing direction to others turning ideas into creative solutions relevant to the target market. Can work either in or outside of brand frameworks and able to build and grow those brands according to business strategy. Quick to grasp new ideas, concepts and technology. Fully conversant in both my own field and that of my clients. Self starting and demonstrating the high levels of motivation required to meet the tightest of deadlines.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Available
My experience
2021 - ?
freelance
UI/UX Lead // Freelance/Contract
unknown.
Working with a leading London Shopify agency. Providing UX/UI for a food client.
Wireframing the journey, providing the completed UI for build. Client facing.
Wireframing the journey, providing the completed UI for build. Client facing.
UX, Shopify, Wireframing, UI
2012 - 2020
job
Art Director
Sky.
Award-winning Art Director working with multiple teams around Sky. Responsible for
brand and content on News digital, on demand, social and podcast platforms. Leading the brand and information design for digital output. Part of senior leadership team. Key
member of recruitment and mentoring strategies delivering for the business.
• Personal and directorial responsibility across a wide variety of brand and content
led projects. Running and leading creative workshops
• Senior member of Creative Digital, working on Sky.com, shop and help journeys.
Managing 10+ UX and Design pairs working on a variety of projects across multiple
scrum teams. Through concept, UX, user-testing and build to delivery
• Brand launches on digital platforms across mobile, web, social, on demand, podcast.
Over 16m monthly uniques, 97m page views, 20 minutes spent per user. High quality
perception among users
• Live Elections. Led the digital creative for multiple UK and US elections including the award winning Election Social. Leading to millions of views worldwide and breaking
new audiences and technologies. First time on Twitch platform
• Data Visualisation. Multiple interactive data pieces on a variety of subjects NHS,
Brexit, US Election and COVID. All leading to longer dwell time and increased
engagement
• Sky Service/My Sky app. Launched the Sky Service app. Reducing 20 million calls to call centres. Over 600k downloads
• Sky Broadband Shield. Led the creative UI/UX for watershed feature to protect
internet security and online safety
brand and content on News digital, on demand, social and podcast platforms. Leading the brand and information design for digital output. Part of senior leadership team. Key
member of recruitment and mentoring strategies delivering for the business.
• Personal and directorial responsibility across a wide variety of brand and content
led projects. Running and leading creative workshops
• Senior member of Creative Digital, working on Sky.com, shop and help journeys.
Managing 10+ UX and Design pairs working on a variety of projects across multiple
scrum teams. Through concept, UX, user-testing and build to delivery
• Brand launches on digital platforms across mobile, web, social, on demand, podcast.
Over 16m monthly uniques, 97m page views, 20 minutes spent per user. High quality
perception among users
• Live Elections. Led the digital creative for multiple UK and US elections including the award winning Election Social. Leading to millions of views worldwide and breaking
new audiences and technologies. First time on Twitch platform
• Data Visualisation. Multiple interactive data pieces on a variety of subjects NHS,
Brexit, US Election and COVID. All leading to longer dwell time and increased
engagement
• Sky Service/My Sky app. Launched the Sky Service app. Reducing 20 million calls to call centres. Over 600k downloads
• Sky Broadband Shield. Led the creative UI/UX for watershed feature to protect
internet security and online safety
Workshops, Platform, LED, Winning, Social, App, Web, Online, Feature, Internet, Testing, Safety, Design, Content, Art director, Service, Security, Recruitment, Podcast, Leadership, UI, Mentoring, UX, Scrum
2011 - 2011
job
Art Director
Hurricane.
Lead creative for Hurricane/OTM on all clients. Digital and offline. Led a social
campaign for Medion Computers resulting in 10,000 likes in 3 weeks. Content included
video, photography and game elements. Clients included: Medion, HP, Samsung, Colt
& Animal Friends
campaign for Medion Computers resulting in 10,000 likes in 3 weeks. Content included
video, photography and game elements. Clients included: Medion, HP, Samsung, Colt
& Animal Friends
Video, Photography, Art director, Content, Campaign, Social, LED
2010 - 2011
freelance
Art Director // Freelance
unknown.
Clients included: Beauty Expert, Mankind & Cono Sur Wines
Art director
2010 - 2010
job
Design Lead
Strange & Dawson.
Working on all aspects of the creative process. Won Wiltshire Farm Foods/Apetito
worth over £ 1 million. Concepts, TVC, DM & Press. Client facing. Clients included:
Google, Shell & Wiltshire Farm Foods
worth over £ 1 million. Concepts, TVC, DM & Press. Client facing. Clients included:
Google, Shell & Wiltshire Farm Foods
Design, Google
2006 - 2010
job
Senior Designer
Mason Zimbler.
A full service advertising and digital agency focused on tech and IT. Concepting, art
direction, and design. Client wins Net App, 3M and Seagate. Clients included: 3M,
Seagate, Microsoft, Cisco, Computacenter, Toshiba, VMWare & Canon
Mobile: 07779969411 Email: matt@mrsimpsondoesdesign.com
Portfolio: mattdoesdesign.squarespace.com
LinkedIn: linkedin.com/in/mrsimpsondoesdesign
direction, and design. Client wins Net App, 3M and Seagate. Clients included: 3M,
Seagate, Microsoft, Cisco, Computacenter, Toshiba, VMWare & Canon
Mobile: 07779969411 Email: matt@mrsimpsondoesdesign.com
Portfolio: mattdoesdesign.squarespace.com
LinkedIn: linkedin.com/in/mrsimpsondoesdesign
Design, Advertising, Cisco, VMware, Linkedin, Squarespace, Service, It, Net, Concepting, Direction, App
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