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Associate Director specialising in technology
Sasha Manners
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I started my career in the press office at Dell where I learnt how to manage a busy press office and find my way around a motherboard. I then spent 4 years at Text 100, 10 years at Edelman, 3 years at Weber Shandwick and most recently worked in the Corporate Affairs division at BCW until August 2020 working on the Huawei crisis management account. I have 20 years of experience in crisis management, brand narrative development, content marketing, media relations, global campaign planning and multi-market coordination with clients including Orange, Microsoft, Intel, IBM, HP, Micron, BT and Xero.
I set up my own freelance business in 2017 and have been working on a project basis with clients including the GSMA, Tesco Mobile and Acer and with agencies; Shine, CCgroup and Lewis. I have experience working with some of the largest global tech brands as well as some fantastic start-ups and challenger brands such as Xero and dotMobi.
I set up my own freelance business in 2017 and have been working on a project basis with clients including the GSMA, Tesco Mobile and Acer and with agencies; Shine, CCgroup and Lewis. I have experience working with some of the largest global tech brands as well as some fantastic start-ups and challenger brands such as Xero and dotMobi.
Markets
United Kingdom
Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Director
Leftbank Communications.
I founded Leftbank Communications Ltd in 2017 with two clients, the GSMA and Acer. I reported to the Corporate Communications at the GSMA supporting the team on media relations around Mobile World Congress - both MWC 2018 and 2019. Other ongoing contracts include PR, copywriting and content development services for Acer and supporting the launch of new services for Tesco Mobile.
Copywriting, Content Development, Pr, Content, Development, Contracts
2019 - 2020
job
Associate Director
Corporate Affairs practice at BCW.
14 month maternity cover at BCW (Burson Cohn & Wolfe)
I worked in the Corporate Affairs practice at BCW, predominantly on the Huawei account. Reporting into Huawei's Public Affairs and Corporate Division, I held a senior role in the team supporting Huawei with crisis and reputation management, a rapid response media relations programme along with the development of proactive and reactive campaigns aimed at government and industry to protect the company's licence to operate in the UK. A recent campaign I was involved in planning and executing was a regional UK campaign demonstrating the impact 5G will have on the lives of the British public. I also led the Telstra UK account, developing a proactive and integrated media relations strategy and creating thought leadership content around digital transformation, cybersecurity and cloud-first strategies.
I worked in the Corporate Affairs practice at BCW, predominantly on the Huawei account. Reporting into Huawei's Public Affairs and Corporate Division, I held a senior role in the team supporting Huawei with crisis and reputation management, a rapid response media relations programme along with the development of proactive and reactive campaigns aimed at government and industry to protect the company's licence to operate in the UK. A recent campaign I was involved in planning and executing was a regional UK campaign demonstrating the impact 5G will have on the lives of the British public. I also led the Telstra UK account, developing a proactive and integrated media relations strategy and creating thought leadership content around digital transformation, cybersecurity and cloud-first strategies.
Digital transformation, Leadership, Cloud, Management, Public affairs, Content, Transformation, Development, Campaign, LED
2017 - 2017
freelance
freelance Associate Director
Lewis Communications.
At Lewis Communications I worked on two brand refresh and narrative testing projects, the first with recruitment firm, Robert Half and the second with the international development organisation, Girl Effect helping to position both organisations more effectively with partners, investors in corporations and political stakeholders.
Recruitment, Testing, Development, International, Organization
2016 - 2017
freelance
freelance Associate Director serving as Acting Head of Mobile & Telecoms
CCgroup.
Led the Mobile & Telecoms division for CCgroup on an interim basis with responsibility for global telcos clients. Developed annual PR plans for clients as well as campaign and launch plans and managed budgets and divisional P&L.
Pr, Campaign, Interim, LED
2015 - 2017
freelance
Senior PR freelancer
unknown.
Pr
2015 - 2016
freelance
freelance Associate Director
Shine Communications.
Took a long-term freelance brief to run the Xero account at Shine. Xero is a cloud-based accountancy platform which is disrupting the financial services market. My role was to develop a content and media strategy around Xero's influencer and partner programmes, delivering impact around partnerships with other fintech disruptors and tech companies including iZettle, Apple, Metro Bank, TransferWise and MarketInvoice.
Cloud, Xero, Content, Fintech, Platform
2015 - 2015
freelance
consultant
unknown.
to go travelling in Laos, Cambodia and Vietnam and came back to work as a senior freelance PR consultant.
Pr, Go
2005 - 2015
job
Associate Director / Senior Vice President
EDELMAN.
I joined Edelman in August 2005 and during that time I led the Orange UK account, Hewlett Packard UK and EMEA accounts and launched dotMobi across 7 EMEA markets in coordination with the USA, helping to generate over 1 million registrations for the domain globally. Over the last nine years, I have worked with both established and emerging brands in the technology, mobile and internet space and have strong experience in developing and leading EMEA and international campaigns for clients. Over seven years at Edelman, account experience includes:
● Hewlett Packard: b2b and consumer tech
◦ HP EMEA - created a number of central campaigns that could be implemented across key EMEA markets. Developed and launched the first comprehensive EMEA blogging programme for HP. Supported the implementation of programmes in less mature markets. Developed and managed EMEA wide PR budgets
◦ HP LinkedIn - leading on a LinkedIn community programme called HP Business Answers to increase trust of HP amongst key SME prospects whilst driving traffic to HP digital properties
◦ HP b2b EMEA: Ink in the Channel - lead an EMEA wide project to increase interest of HP ink products in the channel
◦ HP Palm -worked on the launch of HP TouchPad tablet from UK planning, launch and momentum driving in the UK market
◦ HP Imaging and Printing Group - set up and lead the UK account, delivering both b2b and consumer campaigns, social media and digital campaigns, crisis management and product campaigns. Doubled the value of the account in fee from £180,000 per annum to £360,000 per annum.
● Creative - Launched a series of Android-based tablets, smartphones and other wireless entertainment products into the UK marketplace and delivered PR momentum and a reviews programme
● Orange - campaign to deliver credibility and raise the profile of the Orange brand within the business community. I was also involved in a three month brand alignment project to integrate acquired businesses, products and services under the new global Orange brand. Currently promoting thought-leadership for Orange in cloud computing, emerging markets, the consumerisation of IT and global network services
● dotMobi - I led the global launch of dotMobi in 2006 to raise industry and media awareness of the .mobi domain and the mobile web and drive registrations of .mobi domains to 1 million in the first year by positioning dotMobi as the leading authority on Mobile Internet. DotMobi is backed by Google, Microsoft, Nokia and Vodafone amongst other leaders in web and telcos
● DataCash (MasterCard) - I lead the PR account for multichannel payments solution provider, DataCash, the eCommerce arm of MasterCard. The aim of the programme is raising awareness of global multichannel payment options, security, fraud, mobile payments and retail trends.
● Hewlett Packard: b2b and consumer tech
◦ HP EMEA - created a number of central campaigns that could be implemented across key EMEA markets. Developed and launched the first comprehensive EMEA blogging programme for HP. Supported the implementation of programmes in less mature markets. Developed and managed EMEA wide PR budgets
◦ HP LinkedIn - leading on a LinkedIn community programme called HP Business Answers to increase trust of HP amongst key SME prospects whilst driving traffic to HP digital properties
◦ HP b2b EMEA: Ink in the Channel - lead an EMEA wide project to increase interest of HP ink products in the channel
◦ HP Palm -worked on the launch of HP TouchPad tablet from UK planning, launch and momentum driving in the UK market
◦ HP Imaging and Printing Group - set up and lead the UK account, delivering both b2b and consumer campaigns, social media and digital campaigns, crisis management and product campaigns. Doubled the value of the account in fee from £180,000 per annum to £360,000 per annum.
● Creative - Launched a series of Android-based tablets, smartphones and other wireless entertainment products into the UK marketplace and delivered PR momentum and a reviews programme
● Orange - campaign to deliver credibility and raise the profile of the Orange brand within the business community. I was also involved in a three month brand alignment project to integrate acquired businesses, products and services under the new global Orange brand. Currently promoting thought-leadership for Orange in cloud computing, emerging markets, the consumerisation of IT and global network services
● dotMobi - I led the global launch of dotMobi in 2006 to raise industry and media awareness of the .mobi domain and the mobile web and drive registrations of .mobi domains to 1 million in the first year by positioning dotMobi as the leading authority on Mobile Internet. DotMobi is backed by Google, Microsoft, Nokia and Vodafone amongst other leaders in web and telcos
● DataCash (MasterCard) - I lead the PR account for multichannel payments solution provider, DataCash, the eCommerce arm of MasterCard. The aim of the programme is raising awareness of global multichannel payment options, security, fraud, mobile payments and retail trends.
Less, President, UP, LED, USA, Social, Campaign, Web, Google, Internet, International, Community, Implementation, It, Network, Social Media, Wireless, Technology, Security, Crisis management, Pr, Linkedin, Management, Cloud, Leadership, Blogging, Retail, Android, Ecommerce, B2B
2003 - 2005
freelance
Freelance PR consultant
unknown.
Pr
2005 - 2005
job
Account Director
RIM (Blackberry).
2004 - 2005
job
Account Director
Band and Brown.
Responsibilities included directing high profile campaigns for the UK Logica corporate programme as well as running campaigns for the company's vertical sector divisions including, Space, Defence and Security and Energy and Utilities
Security, Energy, Utilities, Energy
2003 - 2004
job
PR Manager role
The AirMiles Travel Company.
helping to position the company away from a 'free flights' loyalty company to a full-service travel agency. Responsibilities included strategic planning of internal and external communications to staff, customers, partners, suppliers and press. Developed internal & external corporate repositioning and messaging, press relationship building, event management, speech writing, managing the press office and reviewing the current PR function to put forward recommendations for improved processes.
Writing, Strategic Planning, Management, Pr, Event, Service, Office, Processes, Manager
1998 - 2002
job
Account Director
Weber Shandwick.
Joined as an account manager and was promoted a year later to the position of account director. Spearheaded the company's dotcom new business drive and worked in both London and Los Angeles. Account experience included:
- Technology: IBM (e-business branding, speech recognition software, healthcare solutions and printing systems), MSB International, CrossWorlds Software, Hewlett Packard Apollo printers
- Internet: Walt Disney Internet Group, travelstore.com, keysystem.com (online hotel portal), Boltblue consumer mobile; Adonis.com, HSBC - new media services
Responsibilities at BSMG Worldwide included the development of marketing communications campaigns, the management of project teams to successfully implement campaigns, responsibility for several clients at any one time and responsibility for developing and winning new business.
- Technology: IBM (e-business branding, speech recognition software, healthcare solutions and printing systems), MSB International, CrossWorlds Software, Hewlett Packard Apollo printers
- Internet: Walt Disney Internet Group, travelstore.com, keysystem.com (online hotel portal), Boltblue consumer mobile; Adonis.com, HSBC - new media services
Responsibilities at BSMG Worldwide included the development of marketing communications campaigns, the management of project teams to successfully implement campaigns, responsibility for several clients at any one time and responsibility for developing and winning new business.
Marketing, Branding, Account Manager, Management, Technology, Printers, Development, International, Internet, Software, Online, Speech recognition, Winning, Portal, Manager
1998 - 1998
job
Online Communications Director
Partners In Marketing.
Spent six months working for a small marketing company specialising in travel technology and online marketing. The role was two-fold and included developing in-house business and marketing plans as well as managing public relations campaigns for the company's clients which included LeisurePlanet, Hilton Hotel Group and the British Tourist Authority.
Marketing, Public relations, Online Marketing, Technology, Online
1994 - 1998
job
Text 100, Account Manager
Microsoft (Office).
Spent four years at hi-tech specialist PR agency, Text 100 working on clients including Intel (microprocessors, networking and business communications), Microsoft (Office), Gateway, Nortel and MicroProse. Promoted from Account Executive to Account Manager in my second year.
Networking, Account Manager, Pr, Office, Manager
1993 - 1994
job
UK Public Relations Executive Worked within the Dell Marketing
Dell Computer Corporation.
team with specific responsibility for public relations which included managing media relations, the product review process and press trips. I was also involved in product launches as well as crisis management.
Marketing, Public relations, Management, Crisis management
My education
Exeter University College of St Mark and St John
Bachelors, Public Relations
Bachelors, Public Relations
Yeovil Tertiary College
Secondary, English, Theatre Studies and Communications Studies
Secondary, English, Theatre Studies and Communications Studies
St Martins Preparatory School
Secondary, English, Maths, French, Home Economics, Decision Making, Drama, English Literature, Sociology
Secondary, English, Maths, French, Home Economics, Decision Making, Drama, English Literature, Sociology
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