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Entertainment & Marketing Professional
Gary Dennie
,
Heath, United Kingdom
Experience
Other titles
Skills
I'm offering
I have a wealth of qualities coupled with an enviable skill set, which have allowed me to make my mark throughout a number of industries covering entertainment, marketing, internal & external events, luxury brands and the hospitality arena. I have a passion for community lead opportunities and have the ability to embrace many concepts and strategies giving me a stronger overview than most, whilst also making the events and brand marketing experience more engaging and immersive.
Given the opportunity I am sure that I will be able to aid in supporting and raising the current profile of any company. Rest assured that given the chance to meet and work with any brand, you will see first-hand how clearly that my personality would be perfectly suited to a number of senior roles.
My background as given me the scope to work at a very high level, overseeing projects and managing teams to ensure successful growth.
As you will see from my CV, I have had considerable exposure to many environments along with demographics and at a global level.
Given the opportunity I am sure that I will be able to aid in supporting and raising the current profile of any company. Rest assured that given the chance to meet and work with any brand, you will see first-hand how clearly that my personality would be perfectly suited to a number of senior roles.
My background as given me the scope to work at a very high level, overseeing projects and managing teams to ensure successful growth.
As you will see from my CV, I have had considerable exposure to many environments along with demographics and at a global level.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
job
Head of Brand Communications & Marketing
Social Media, CRM, Digital Advertising and Website.
Charlotte Stiffell - Designs High Quality Fashion Workwear
Managing all internal platforms from Social Media, CRM, Digital Advertising and Website. Creating and implementing social media campaigns
Designing imagery, video content creation, editing, graphic design
Test new content, features, and formats to evaluate engagement, brand performance
Improving the overall customer experience and conversion to sale and new followers on social
Drive campaign performance through key digital strategies to increase awareness and reach new customers.
Regular reporting on marketing related performance metrics/ KPI's across the business
Planning & execution of monthly content strategy
Planning & execution of CRO plan
Working with designers to update all visual assets
Build out & optimise CRM campaigns
Planning & execution of outreach plan
Maximising SEO value with strategic media placements collaborating with in-house personnel
Create & manage Facebook ad campaigns
Creation of video content to enhance brand/user experience
Project manage regular photoshoots and locations
Present innovative ideas to senior stakeholders
Planning & execution of social media output
Creating outstanding content in collaboration with brand partners that will resonate with target audiences
Write clear and concise briefs / newsletters that link to the strategy
Brief creative agencies and partners to create shoot stills and video content
Budget management on each campaign
Ensure consistency across all channels understanding brand partner budgets and how to present partnership opportunities
Find new opportunities with brand partners and challenges that may arise
Staying up to date with cultural, fashion and calendar trends, presenting new ideas and avoiding potential issues
Understand current market standing and competitors
Address: Head Office Unit 29 Walthamstow Business Centre, Clifford Road, Walthamstow, E17 4SX, Tel: 0208 527 1661
Managing all internal platforms from Social Media, CRM, Digital Advertising and Website. Creating and implementing social media campaigns
Designing imagery, video content creation, editing, graphic design
Test new content, features, and formats to evaluate engagement, brand performance
Improving the overall customer experience and conversion to sale and new followers on social
Drive campaign performance through key digital strategies to increase awareness and reach new customers.
Regular reporting on marketing related performance metrics/ KPI's across the business
Planning & execution of monthly content strategy
Planning & execution of CRO plan
Working with designers to update all visual assets
Build out & optimise CRM campaigns
Planning & execution of outreach plan
Maximising SEO value with strategic media placements collaborating with in-house personnel
Create & manage Facebook ad campaigns
Creation of video content to enhance brand/user experience
Project manage regular photoshoots and locations
Present innovative ideas to senior stakeholders
Planning & execution of social media output
Creating outstanding content in collaboration with brand partners that will resonate with target audiences
Write clear and concise briefs / newsletters that link to the strategy
Brief creative agencies and partners to create shoot stills and video content
Budget management on each campaign
Ensure consistency across all channels understanding brand partner budgets and how to present partnership opportunities
Find new opportunities with brand partners and challenges that may arise
Staying up to date with cultural, fashion and calendar trends, presenting new ideas and avoiding potential issues
Understand current market standing and competitors
Address: Head Office Unit 29 Walthamstow Business Centre, Clifford Road, Walthamstow, E17 4SX, Tel: 0208 527 1661
Fashion, Customer, UP, Social, Campaign, Office, KPI, Content strategy, Cro, Presenting, Content, Website, Test, Management, Marketing, Facebook, Customer experience, Graphic design, Video, Budget, CRM, Video content, User Experience, Content creation, Advertising, Seo, Design, Social Media
2020 - 2021
freelance
Project Consultant & Marketing
Madison Solutions.
Website upgrades / redesigns
Working with DEVS & Designers
Sales Manager for Word Press / Merlin Software
Develop digital strategy for clients to increase social engagement and traffic
Devised and planned social campaigns and developed new global social media guidelines
Presented the strategy to the management team and supported implementation
Social media, content marketing and online brand development.
Execute dynamic strategies designed to increase brand awareness
Social Media, PPC and Content Marketing.
Formulation of client marketing strategy
Lead generation of new business.
On-line sales Marketing
Address: Head Office - The Bank Chambers, 239 S Coast Rd, Peacehaven BN10 8LD
Working with DEVS & Designers
Sales Manager for Word Press / Merlin Software
Develop digital strategy for clients to increase social engagement and traffic
Devised and planned social campaigns and developed new global social media guidelines
Presented the strategy to the management team and supported implementation
Social media, content marketing and online brand development.
Execute dynamic strategies designed to increase brand awareness
Social Media, PPC and Content Marketing.
Formulation of client marketing strategy
Lead generation of new business.
On-line sales Marketing
Address: Head Office - The Bank Chambers, 239 S Coast Rd, Peacehaven BN10 8LD
Website, Manager, Formulation, Social, Online, Software, Development, Office, Implementation, Content, Marketing, Sales, Management, Word, PPC, MArketing Strategy, Digital Strategy, Content marketing, Social Media
2018 - 2019
temp
Group Marketing Manager (Short Term Contract)
The Jam Tree Group.
Restaurant, Bar, Nightclub, Event Space - Multi site
Plan and manage public relation campaigns to strengthen the brands, building product awareness.
Devising a comprehensive social media strategy across all relevant platforms.
Sponsored and targeted advertising with follow up reports.
Promoting the venues through videography.
Website management and SEO.
Reputation Management.
Liaising with affiliate websites - Design My Night, View London, Time out, Opentable etc.
Programming series of events.
Liaise with 3rd party promoters/sub promoters.
Cultivate a brunch trade each week.
Liaising with event companies and ensuring the venues are listed everywhere.
Get private hire areas booked out as much as possible.
Encourage early bookings on weekends with prepaid packages.
Book entertainment.
Promote the venues as places togotoona weekend.
Look at the midweek operations and drum up business.
Special offers for midweek trade.
Consider Pop ups.
Design and print of in-house collateral/online.
Being proactive in generating sales.
Address: Head Office - Aquum 68-70 Clapham High St, London, SW4 7UL
Plan and manage public relation campaigns to strengthen the brands, building product awareness.
Devising a comprehensive social media strategy across all relevant platforms.
Sponsored and targeted advertising with follow up reports.
Promoting the venues through videography.
Website management and SEO.
Reputation Management.
Liaising with affiliate websites - Design My Night, View London, Time out, Opentable etc.
Programming series of events.
Liaise with 3rd party promoters/sub promoters.
Cultivate a brunch trade each week.
Liaising with event companies and ensuring the venues are listed everywhere.
Get private hire areas booked out as much as possible.
Encourage early bookings on weekends with prepaid packages.
Book entertainment.
Promote the venues as places togotoona weekend.
Look at the midweek operations and drum up business.
Special offers for midweek trade.
Consider Pop ups.
Design and print of in-house collateral/online.
Being proactive in generating sales.
Address: Head Office - Aquum 68-70 Clapham High St, London, SW4 7UL
Event, Manager, UP, Social, Online, Office, Affiliate, Website, Sales, Marketing, Management, Print, Websites, Operations, Advertising, Seo, Design, Social Media
2018 - 2018
job
Head of Marketing, Events
Social & Brand Communications.
CO1 1QX
Marketing
2018 - 2018
temp
Head of Sales, Marketing and Social Media
Proud Publishing Company.
Restaurants, Bars, Cabaret, Nightclubs - Multi Site
Oversaw Proud Embankment, Proud City and Proud East locations.
Lead activations for digital, brand and promotional messaging for campaigns. vCreated and manage day-to-day activities to support sales.
Forged advertising relationships to reach brand goals.
Constantly managed and review marketing budgets.
Sourced beverage sponsorship partners.
Injected co-promotions across all brands.
Designed and implemented collateral for back office.
Created dining, brunch and LIVE music concepts.
Formed contracts with independent event organisers.
Address: Proud Group / Proud Embankment, 31 Oval Road, Camden, NW1 7EA
Oversaw Proud Embankment, Proud City and Proud East locations.
Lead activations for digital, brand and promotional messaging for campaigns. vCreated and manage day-to-day activities to support sales.
Forged advertising relationships to reach brand goals.
Constantly managed and review marketing budgets.
Sourced beverage sponsorship partners.
Injected co-promotions across all brands.
Designed and implemented collateral for back office.
Created dining, brunch and LIVE music concepts.
Formed contracts with independent event organisers.
Address: Proud Group / Proud Embankment, 31 Oval Road, Camden, NW1 7EA
Marketing, Social Media, Advertising, Contracts, Event, Sales, Support, Music, Office, Sponsorship, Social, Contracts
2016 - 2018
job
Creative Director Publiki Limited - Interior Design
Mid- century & Vintage Furnishings.
BR3 1AW
Design, Interior
2013 - 2015
job
Ops & General Manager, Head of Marketing, Events & Brand Comms
Buddha Bar London.
Lounge, Restaurant, Bar, Event Space, Pop-Up
Managed on-going profitability, financial forecasts, ensuring revenue and customers satisfaction targets were met and exceeded.
Took ownership over delivering budget goals and other short- and long-term strategic goals for each department.
Partnering with HODs on department strategy.
Ensured that all areas are supported as per the relevant SOP and communicates to HOD's any inconsistencies. ❖Lead in all aspects of business planning.
Monitored daily revenue reports and make business decisions accordingly.
Developed strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
Managed social /digital media strategy and developed B2C external concepts.
Created and deliver innovative campaigns in growing the overall business.
Knowledgeable and experienced in delivering to both B2B and B2C marketing plans.
Responsible for implementing a defined marketing plan through 360-degree activation.
Executed activities in collaboration with marketing specialists (media and digital planner, PR Manager, strategic planner and event management).
Accomplished subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
Implemented & executed external events / pop-ups and management of departments & teams.
Developed PR / marketing & sales campaigns and build brand partnerships within the F&B / lifestyle sector.
Address: 145 Knightsbridge, London SW1X 7PA
Managed on-going profitability, financial forecasts, ensuring revenue and customers satisfaction targets were met and exceeded.
Took ownership over delivering budget goals and other short- and long-term strategic goals for each department.
Partnering with HODs on department strategy.
Ensured that all areas are supported as per the relevant SOP and communicates to HOD's any inconsistencies. ❖Lead in all aspects of business planning.
Monitored daily revenue reports and make business decisions accordingly.
Developed strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
Managed social /digital media strategy and developed B2C external concepts.
Created and deliver innovative campaigns in growing the overall business.
Knowledgeable and experienced in delivering to both B2B and B2C marketing plans.
Responsible for implementing a defined marketing plan through 360-degree activation.
Executed activities in collaboration with marketing specialists (media and digital planner, PR Manager, strategic planner and event management).
Accomplished subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
Implemented & executed external events / pop-ups and management of departments & teams.
Developed PR / marketing & sales campaigns and build brand partnerships within the F&B / lifestyle sector.
Address: 145 Knightsbridge, London SW1X 7PA
Marketing, B2B, Budget, B2C, B2c marketing, Management, Pr, Event, Sales, Presenting, Social, UP, Manager
2013 - 2013
job
Digital Media Strategist / Analyst
Mr Promoter Limited.
Specialising in Search Engine Optimisation, Website Development, Internet Marketing, Social Media Marketing and Web Hosting
Lead a high performing digital team with world-class capabilities, through training, coaching, supporting self-study, and sharing market-leading thinking and innovation.
Oversaw management across all channels.
PPC On-line management / advertising.
Web & Media conceptualisation.
Implemented social strategy across Twitter, Facebook, YouTube, along with reviews
E-Commerce solutions.
Revenue target for the website.
Developed and the get buy-in to a digital strategy.
Delivered website traffic target.
ROI and continuous improvements in SEO.
Developed site pages - Increased search engine rankings.
Ensured that the website offers a strong and engaging user experience.
Address: Bromley, Kent, London BR1 1LT
Lead a high performing digital team with world-class capabilities, through training, coaching, supporting self-study, and sharing market-leading thinking and innovation.
Oversaw management across all channels.
PPC On-line management / advertising.
Web & Media conceptualisation.
Implemented social strategy across Twitter, Facebook, YouTube, along with reviews
E-Commerce solutions.
Revenue target for the website.
Developed and the get buy-in to a digital strategy.
Delivered website traffic target.
ROI and continuous improvements in SEO.
Developed site pages - Increased search engine rankings.
Ensured that the website offers a strong and engaging user experience.
Address: Bromley, Kent, London BR1 1LT
E-commerce, Social, Performing, Search, Web, Internet, Development, Analyst, Hosting, Twitter, Website, Youtube, Management, Optimization, Marketing, Facebook, PPC, Training, ROI, Innovation, Coaching, User Experience, Advertising, Digital Strategy, Social Media Marketing, Seo, Social Media
2012 - 2013
job
Ops Manager, GM of Communications & Strategic Partnerships
Lounge Bar, Garden Terrace, Restaurant, PDR, Whiskey Bar, Nightclub, Boutique Hotel.
W1G 0PG
Manager
2012 - 2012
freelance
AV & Digital Technician Freelance Contract
Rich Media Agency.
Background in software development and technology for public facing web sites.
Have extensive experience of Java development using Open-Source Java components and frameworks.
Experienced of Java Microservices in a production application with Spring Cloud, Spring Boot.
Knowledgeable for cloud and other Microservices-related components.
Development for Web security and performance.
Experienced in organising and performing prototyping and proof of App concepts
Experienced working with IS Operations and Infrastructure teams to introduce change to the live estate.
Established Digital HDCAM / ISDN Links.
Installed Step & Repeats - Create studio environment with New York & Russia.
Produce Pantene Athlete announcement of British Olympic Champion track cyclist Victoria Pendleton.
Set up infrastructure for LIVE on-line interview with key global media contacts.
Created a new on-line interview strategy for Ketchum PR.
Set up the viral platform accounts for client and global constituents
Address Wembley Point 1 Harrow Road, Middlesex HA9 6DE
Have extensive experience of Java development using Open-Source Java components and frameworks.
Experienced of Java Microservices in a production application with Spring Cloud, Spring Boot.
Knowledgeable for cloud and other Microservices-related components.
Development for Web security and performance.
Experienced in organising and performing prototyping and proof of App concepts
Experienced working with IS Operations and Infrastructure teams to introduce change to the live estate.
Established Digital HDCAM / ISDN Links.
Installed Step & Repeats - Create studio environment with New York & Russia.
Produce Pantene Athlete announcement of British Olympic Champion track cyclist Victoria Pendleton.
Set up infrastructure for LIVE on-line interview with key global media contacts.
Created a new on-line interview strategy for Ketchum PR.
Set up the viral platform accounts for client and global constituents
Address Wembley Point 1 Harrow Road, Middlesex HA9 6DE
Technology, Platform, UP, Performing, Production, App, Web, Software, Development, Infrastructure, Java, Security, Pr, Spring, Microservices, Interview, Cloud, Software development, Prototyping, Operations
2011 - 2011
temp
Artist Relations & Events Manager
Sony Music Entertainment.
W8 5HY
Manager
2010 - 2010
job
General Manager, Director Brand & Communications, Events & Marketing
Lola's Boutique.
W14 8TG
Marketing, Manager
2009 - 2010
job
Partner, Brand Development Director, Head of Events
Arts Gallery, Lounge Bar, Nightclub, LIVE Venue.
N1 9EX
Development
2004 - 2009
job
Head of Promotions, PR & Marketing
The Post Bar.
within one of Singapore's most iconic brands The Fullerton Hotel in Raffles Square. Conceptualised, researched, devised, produced and filmed content for the S.E Asia market such as, ABC Awards, CQTV, Bac2MyHouse and WOWNOW TV.
Created a lifestyle & entertainment brand B.O.B (The Best of British).
Devised, licensed, cleared, produced, mastered, a series of compilation albums sponsored by Standard Chartered Bank for lifestyle Asia brand B-yond.
Production managed a series of events throughout Singapore including the Beaujolais Nouveau Festival at Fort
Canning Singapore, along with the after party for 500pax.
Successfully secured the Amy Sacco party, which generated huge press coverage for the company.
Head of Promotions, PR & Marketing
Secured lifestyle / beverage sponsorship for branded promotional nights
Invited high society and the influencers within each specific territory
Drafted the text that would reflect the nature of the night and placed them in publications. vActivated, directed marketing campaigns on-line via the Mumtazz.com destination nightlife platform. vOrganised internal exclusive, intimate events with local artists that supported each night.
Director of Entertainment & Branded Content
Organised show reels, books, model cards, and created profiles on our agency website.
Arranged meetings for our clients with major corporates, in radio and lifestyle publications.
Drafted, re-brand logo and portfolio aesthetics form Model Agency "Caucasian Faces".
Invited high profile celebrities to attend their launch party to achieve maximum exposure and impact.
Scout Assisted in recruiting highly sought-after photographers & models to our agency.
Created production concepts, content ideas & viral solutions for future, potential development.
Created all the styling for our PowerPoint presentations to pitch our agency to potential clients.
Director of Entertainment & Promotional Activity
Re-furbished, re-launched and re-named the Roof Terrace space as "Something @ Rogues"
Implemented a digital plan with deploying a series of EDM's, GIF Animations and Idents. 3
Promoted the nights via high volume publications such as JUICE, ELLE, I-S Magazines & Time Out Singapore.
Created a series of DJ compilations albums to support each night.
Negotiated beverage partnerships with newly formed brands in Asia such as Patron Tequila & organised a joint
promotional evening highlighting the Jade Jagger Dagger made by Belvedere.
Created a lifestyle & entertainment brand B.O.B (The Best of British).
Devised, licensed, cleared, produced, mastered, a series of compilation albums sponsored by Standard Chartered Bank for lifestyle Asia brand B-yond.
Production managed a series of events throughout Singapore including the Beaujolais Nouveau Festival at Fort
Canning Singapore, along with the after party for 500pax.
Successfully secured the Amy Sacco party, which generated huge press coverage for the company.
Head of Promotions, PR & Marketing
Secured lifestyle / beverage sponsorship for branded promotional nights
Invited high society and the influencers within each specific territory
Drafted the text that would reflect the nature of the night and placed them in publications. vActivated, directed marketing campaigns on-line via the Mumtazz.com destination nightlife platform. vOrganised internal exclusive, intimate events with local artists that supported each night.
Director of Entertainment & Branded Content
Organised show reels, books, model cards, and created profiles on our agency website.
Arranged meetings for our clients with major corporates, in radio and lifestyle publications.
Drafted, re-brand logo and portfolio aesthetics form Model Agency "Caucasian Faces".
Invited high profile celebrities to attend their launch party to achieve maximum exposure and impact.
Scout Assisted in recruiting highly sought-after photographers & models to our agency.
Created production concepts, content ideas & viral solutions for future, potential development.
Created all the styling for our PowerPoint presentations to pitch our agency to potential clients.
Director of Entertainment & Promotional Activity
Re-furbished, re-launched and re-named the Roof Terrace space as "Something @ Rogues"
Implemented a digital plan with deploying a series of EDM's, GIF Animations and Idents. 3
Promoted the nights via high volume publications such as JUICE, ELLE, I-S Magazines & Time Out Singapore.
Created a series of DJ compilations albums to support each night.
Negotiated beverage partnerships with newly formed brands in Asia such as Patron Tequila & organised a joint
promotional evening highlighting the Jade Jagger Dagger made by Belvedere.
Marketing, Powerpoint, Styling, Logo, Pr, Radio, Website, Content, TV, Support, Festival, Development, Sponsorship, Production, Asia, Platform
2002 - 2004
job
Head of Promotions, Events
Brand Communications Suga Suga.
Generated business, cost and employee reports to management.
Scheduled regular team meetings to discuss about business updates, issues and recommendations. vResponded to employee concerns in prompt manner.
Oversaw the management of the music program that consisted of sourcing promoters/DJs.
Controlled all the aspects of commercial sales and operational strategies to drive more business. vInstilled a focus on delivering value for money to our clientele while aiding in targeting to support the GP.
Address: 187 Wardour Street London W1F 8ZB
Scheduled regular team meetings to discuss about business updates, issues and recommendations. vResponded to employee concerns in prompt manner.
Oversaw the management of the music program that consisted of sourcing promoters/DJs.
Controlled all the aspects of commercial sales and operational strategies to drive more business. vInstilled a focus on delivering value for money to our clientele while aiding in targeting to support the GP.
Address: 187 Wardour Street London W1F 8ZB
Management, Sales, Sourcing, Support, Music
2001 - 2002
job
GM / Head of Promotions, Sales & Events Manager
Lounge Bar, VIP Nightclub.
W1J 8DY
Sales, Manager
1999 - 2001
job
Director of Artist Relations & Events
unknown.
Def Jam Records - Music, LIVE Performances, Artist Dining, Showcases, Playbacks, Corporate PR, Events
Def Jam UK an American subsidiary record label focused primarily on Hip Hop & Urban music, it captured the growing need to nurture artist that had the capabilities of producing multi-platinum albums that sold globally. During the early stages it was a subsidiary label of Mercury Records, it had also created a spin off label Def Soul, which had incorporated American labels Murder Inc. & Roc-A-Fella-Records. Executed Artist and Repertoire for artist across the Def Jam roster such as Jay.Z
Oversaw logistics across many British awards ceremonies.
Organised showcases and events for the Murder Inc label for artist such as Ashanti, Ja Rule to name but two. Scheduled promotional activity for the Talkin Loud Labels of artists.
Corporate and artist private dining events
Oversaw / Organised all ground transportation, accommodation, security and all logistics for artist across all labels. Organised all accreditations for festivals, concerts and evets for the departments.
Address: 136 144 New King's Road, London, SW6 9FX
Def Jam UK an American subsidiary record label focused primarily on Hip Hop & Urban music, it captured the growing need to nurture artist that had the capabilities of producing multi-platinum albums that sold globally. During the early stages it was a subsidiary label of Mercury Records, it had also created a spin off label Def Soul, which had incorporated American labels Murder Inc. & Roc-A-Fella-Records. Executed Artist and Repertoire for artist across the Def Jam roster such as Jay.Z
Oversaw logistics across many British awards ceremonies.
Organised showcases and events for the Murder Inc label for artist such as Ashanti, Ja Rule to name but two. Scheduled promotional activity for the Talkin Loud Labels of artists.
Corporate and artist private dining events
Oversaw / Organised all ground transportation, accommodation, security and all logistics for artist across all labels. Organised all accreditations for festivals, concerts and evets for the departments.
Address: 136 144 New King's Road, London, SW6 9FX
Pr, Security, It, Music
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