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Brand & Marketing Consultant
Mike Brooke
,
Glasgow, United Kingdom
Experience
Other titles
Skills
I'm offering
I have over 20 years’ experience in creating, evolving, and amplifying brands. My experience was gained from working within a wide range of sectors, and I have developed a unique skill set having spent half of my career as a strategist within agencies, and half as a marketer working with high-growth businesses.
My expertise spans brand, marketing, content, campaigns, and creative. And having worked in high-growth businesses, I'm well placed to understand your commercial needs and able to seamlessly translate these into strategies, plans, and creative output that will meet your objectives.
In the most recent years, I have been focused on leading strategic brand programmes, where I have led and implemented brand architecture, strategy, positioning, and creative development for a number of national and international brands.
My expertise spans brand, marketing, content, campaigns, and creative. And having worked in high-growth businesses, I'm well placed to understand your commercial needs and able to seamlessly translate these into strategies, plans, and creative output that will meet your objectives.
In the most recent years, I have been focused on leading strategic brand programmes, where I have led and implemented brand architecture, strategy, positioning, and creative development for a number of national and international brands.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2021
freelance
Brand Strategy & Positioning
Anonymous.
I recently delivered a refreshed brand strategy, positioning and visual language for a VC-backed global engineering and manufacturing firm based out of the US. I supported them on their journey to rationalize their portfolio of brands and create a brand architecture, strategy, and positioning that will support them from growing their turnover from $75m to $100m in the next 2 years.
Brand strategy, Brand Building, Core Values and Branding, Value proposition design, Positioning, Employer branding, Brand identity, Branding
2018 - 2020
job
Global Head of Brand
Global Professional Services Company.
Mike recently worked with a Global Professional Services Company based in 16 countries, and 46 cities around the world. The business had grown organically over 30 years, creating over 13 brands to serve its customer segments, but needed to rationalise its approach in order to create a stronger foundation for growth.
Working with the leadership team and a brand consultancy, Mike led a strategic programme with a significant level of investment, that sought to bring a large number of stakeholders together. He played a pivotal role in facilitating a collaborative approach for the definition of the brand strategy, architecture, and positioning of the group while rationalising and rebranding a number of their go-to-market brands.
Working with the leadership team and a brand consultancy, Mike led a strategic programme with a significant level of investment, that sought to bring a large number of stakeholders together. He played a pivotal role in facilitating a collaborative approach for the definition of the brand strategy, architecture, and positioning of the group while rationalising and rebranding a number of their go-to-market brands.
Team Leadership, Brand management, Brand strategy, Brand Building, Brand transformation, Brand consulting, MArketing Strategy, Content marketing, Marketing, Branding
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