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jobs
Marketing Director
Jo Shailes
,
Trowbridge, United Kingdom
Experience
Other titles
Skills
I'm offering
I offer the comprehensive capabilities and deep marketing knowledge necessary to help you solve the most complex issues of promoting your brand to your key stakeholders.
By supporting you and your business I am able to form together a clear direction, strategy, and brand to ensure you are the first business your customers and prospects call when they are ready to buy.
I have years of experience working in the B2B mechanical, industrial engineering, and Oil & Gas industry. Providing projects into complex, global, hierarchical and matrix organisations.
By supporting you and your business I am able to form together a clear direction, strategy, and brand to ensure you are the first business your customers and prospects call when they are ready to buy.
I have years of experience working in the B2B mechanical, industrial engineering, and Oil & Gas industry. Providing projects into complex, global, hierarchical and matrix organisations.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Ireland
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Singapore
(Remote
only)
Australia
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2021 - ?
freelance
Marketing Director
The Marketing Centre.
Working with multiple businesses as their part time Marketing Director (or Fractional
Marketing Director) to create, develop and action marketing strategies across the
appropriate marketing channels, based on 1 day a month through to 6+ days a month. I
provide flexible support to businesses who do not have, cannot afford, or do not feel the
need for a full-time Marketing Director. Business are:
o Toffeln (November 2023 – Present)– Developed strategic marketing plan, with a key
focus on distributors, working on audience profiling, messaging, customer journeys.
Reviewing all current marketing activities online and offline to understand what is
working.
o Hillcroft Surgery Supplies (Mar 2022 – present) - Developed strategic marketing
plan, including content plans, audience and brand messaging, vision, mission.
Ongoing strategic direction, which has helped grow their business by over 200% in
the time that I have worked with them. Ongoing as an advisor.
o Process Vision (Jan 2023 – present) - Developed strategic marketing plan, as they
are pushing a new product to the market, there is a high focus on media outreach
and getting multiple 3-4 page articles into industry publications, as well as getting
key people presenting at industry conferences.
o G&L Consultancy (Feb 2023 – Present) - Developed strategic marketing plan,
managed development of new ecommerce website, including content plans,
audience and brand messaging, vision, mission, and a clear focus on the target
audiences with advertising. They are have gone from cancelling training lessons to
being completely booked. Ongoing as an advisor.
o STQ Vantage (May 2023 – December 2023) - Developed a strategic marketing plan,
updated the messaging, taglines and currently working on a new website and tender
documents to ensure that when we push out to the market and the new highlighted
sectors we are doing it with a consistent manner.
o Varitech Systems (Jan 2022 – October 2023) - Developed strategic marketing plan,
including content plans, messaging, vision, mission, recruited 2 team members
(marketing manager and social content creator). They grow by a minimum of 25%
each year.
o Sirius Insight (Sep 2022 – Jan 2023) - Developed strategies and plans to support
growth going forward. Including rolling out a new website.
Halco Europe / Klasse Group and Tacura (Apr 2022 – Oct 2022) - Developed
strategic marketing plan: Including audience profiling, brand messaging, comms and
social plans.
Marketing Director) to create, develop and action marketing strategies across the
appropriate marketing channels, based on 1 day a month through to 6+ days a month. I
provide flexible support to businesses who do not have, cannot afford, or do not feel the
need for a full-time Marketing Director. Business are:
o Toffeln (November 2023 – Present)– Developed strategic marketing plan, with a key
focus on distributors, working on audience profiling, messaging, customer journeys.
Reviewing all current marketing activities online and offline to understand what is
working.
o Hillcroft Surgery Supplies (Mar 2022 – present) - Developed strategic marketing
plan, including content plans, audience and brand messaging, vision, mission.
Ongoing strategic direction, which has helped grow their business by over 200% in
the time that I have worked with them. Ongoing as an advisor.
o Process Vision (Jan 2023 – present) - Developed strategic marketing plan, as they
are pushing a new product to the market, there is a high focus on media outreach
and getting multiple 3-4 page articles into industry publications, as well as getting
key people presenting at industry conferences.
o G&L Consultancy (Feb 2023 – Present) - Developed strategic marketing plan,
managed development of new ecommerce website, including content plans,
audience and brand messaging, vision, mission, and a clear focus on the target
audiences with advertising. They are have gone from cancelling training lessons to
being completely booked. Ongoing as an advisor.
o STQ Vantage (May 2023 – December 2023) - Developed a strategic marketing plan,
updated the messaging, taglines and currently working on a new website and tender
documents to ensure that when we push out to the market and the new highlighted
sectors we are doing it with a consistent manner.
o Varitech Systems (Jan 2022 – October 2023) - Developed strategic marketing plan,
including content plans, messaging, vision, mission, recruited 2 team members
(marketing manager and social content creator). They grow by a minimum of 25%
each year.
o Sirius Insight (Sep 2022 – Jan 2023) - Developed strategies and plans to support
growth going forward. Including rolling out a new website.
Halco Europe / Klasse Group and Tacura (Apr 2022 – Oct 2022) - Developed
strategic marketing plan: Including audience profiling, brand messaging, comms and
social plans.
Go-to-market strategy, Marketing Stragegy, Global Marketing, Media and marketing strategy, International marketing, Strategic Marketing, Email marketing, Content marketing, Digital Marketing, Marketing communication, Business strategy, Marketing management, B2c marketing, Digital Marketing Strategy, Marketing Campaigns, Marketing Automation, B2B Marketing, MArketing Strategy, Marketing
2021 - ?
freelance
Freelance
Shailes Consultancy Limited.
I enjoy working with businesses to create together, marketing direction and strategy, brand
management, digital transformation strategy and acquisition branding and integrations.
management, digital transformation strategy and acquisition branding and integrations.
Marketing, Branding, Digital transformation, Management, Transformation, Direction
2013 - 2021
job
Vice President Marketing
Trelleborg Offshore (TO) and Trelleborg Applied Technologies.
Responsibilities:
• Develop and maintain all TO and TAT marketing and brand policies
• Develop and maintain annual strategic marketing and communication plans and budgets for
TO and TAT which covers across 9 business globally
• Develop annual marketing strategy for a 3- 5 year plan, including future digital marketing
integration tools
• Establish and maintain current marketing communication channels including traditional,
digital, web based and social media
• Created a team of highly skilled professionals, to bring all competency in house, rather than
through agencies
• Manage lead generation, reporting and analysis.
• Manage targeted primary and secondary research
• Monitor and report on market trends and developments for existing and potential new
market opportunities
• Manage all new product and service launches for maximum impact
• Manage all PR activities
• Manage all social media channels and content
• Manage all online advertising
• Manage the voice of customer program across all 9 businesses
• Provide marketing reports to showcase ROI on all integrated campaigns and local business
plans
• Represented the TO and TAT businesses for all marketing, digital customer initiatives,
renewables and defence industry initiatives with Trelleborg AB (corporate HQ)
Project achievements:
• Standardizing all marketing processes, reporting and digital platforms to ensure efficiency of time and resources
• Creating a standard naming framework across all the offshore portfolio of products
• Rebranded 9 global businesses into 2 external branded businesses - Trelleborg Offshore and Trelleborg Applied Technologies
• Rolled out internally and externally our key messages, purpose and brand values
• Launched 4 websites (consolidating 8 websites) including 3 language versions
• Launched all social media channels for TO and TAT with regular scheduling
• Rolled out eMarketeer & then in 2020 rolled out Marketing Dynamics 365, marketing
automation tools.
• Rolled out Showpad, to all the sales team to ensure ease of doing business for our customers
• Rolled out CustomerGauge, Voice of the Customer initiative to all 9 business
• Rolled out Sociabble, an employee advocacy tool
• Created defence marketing strategy for all the Trelleborg AB businesses
• Created an interactive scope of supply for the oil and gas industry
• Established and manage a high performing in-house global marketing team
• Develop and maintain all TO and TAT marketing and brand policies
• Develop and maintain annual strategic marketing and communication plans and budgets for
TO and TAT which covers across 9 business globally
• Develop annual marketing strategy for a 3- 5 year plan, including future digital marketing
integration tools
• Establish and maintain current marketing communication channels including traditional,
digital, web based and social media
• Created a team of highly skilled professionals, to bring all competency in house, rather than
through agencies
• Manage lead generation, reporting and analysis.
• Manage targeted primary and secondary research
• Monitor and report on market trends and developments for existing and potential new
market opportunities
• Manage all new product and service launches for maximum impact
• Manage all PR activities
• Manage all social media channels and content
• Manage all online advertising
• Manage the voice of customer program across all 9 businesses
• Provide marketing reports to showcase ROI on all integrated campaigns and local business
plans
• Represented the TO and TAT businesses for all marketing, digital customer initiatives,
renewables and defence industry initiatives with Trelleborg AB (corporate HQ)
Project achievements:
• Standardizing all marketing processes, reporting and digital platforms to ensure efficiency of time and resources
• Creating a standard naming framework across all the offshore portfolio of products
• Rebranded 9 global businesses into 2 external branded businesses - Trelleborg Offshore and Trelleborg Applied Technologies
• Rolled out internally and externally our key messages, purpose and brand values
• Launched 4 websites (consolidating 8 websites) including 3 language versions
• Launched all social media channels for TO and TAT with regular scheduling
• Rolled out eMarketeer & then in 2020 rolled out Marketing Dynamics 365, marketing
automation tools.
• Rolled out Showpad, to all the sales team to ensure ease of doing business for our customers
• Rolled out CustomerGauge, Voice of the Customer initiative to all 9 business
• Rolled out Sociabble, an employee advocacy tool
• Created defence marketing strategy for all the Trelleborg AB businesses
• Created an interactive scope of supply for the oil and gas industry
• Established and manage a high performing in-house global marketing team
Service, President, Customer, Processes, Framework, Social, Performing, Oil and Gas, Employee Advocacy, Naming, Web, Online, Global Marketing, Offshore, Content, Marketing, Dynamics 365, Integration, Sales, Pr, Strategic Marketing, Automation, ROI, Websites, Research, MArketing Strategy, Advertising, Social Media, Digital Marketing
2012 - 2013
job
Strategic Marketing Manager
GE Oil & Gas, Subsea Systems.
Analysed and reported on the Subsea Systems market segment that includes detailed
competitive assessment, customer updates, and industry trends.
• Project managed the creation and process of a new system to automate the data
consolidation and integration of all installed equipment into one centralized and digitalized
database
• Accurately designed and implemented the ability to generate strategic and operational
reports from the new system as well as the ability to generate reminders for service or
product compliance
• Supported the Subsea systems business improve value proposition and increase customer
satisfaction through VOC surveys
• Conducted market research to identify external trends & influences, focusing on the subsea
domain
• Facilitated, created and designed material and content for internal marketing knowledge
newsletters
• Identified visible opportunities and analysed the most important bid, running a win/loss
analysis
competitive assessment, customer updates, and industry trends.
• Project managed the creation and process of a new system to automate the data
consolidation and integration of all installed equipment into one centralized and digitalized
database
• Accurately designed and implemented the ability to generate strategic and operational
reports from the new system as well as the ability to generate reminders for service or
product compliance
• Supported the Subsea systems business improve value proposition and increase customer
satisfaction through VOC surveys
• Conducted market research to identify external trends & influences, focusing on the subsea
domain
• Facilitated, created and designed material and content for internal marketing knowledge
newsletters
• Identified visible opportunities and analysed the most important bid, running a win/loss
analysis
Marketing, Market research, Research, Database, Strategic Marketing, Integration, Service, Compliance, Content, Surveys, Assessment, Manager, Customer
2008 - 2012
job
Subsea Marketing Communications Leader
GE Oil & Gas, Drilling & Production.
Responsible for projects include branding, collateral materials such as brochures, product
data sheets and posters, executive, platform and product presentations, advertising,
promotions, public relations, web content, trade shows, technical seminars, and customer
events
• Accurately interpreted client request and recommend effective communication media such
as: videography, photography, presentations, graphic art, special events, or other forms
• Managed, planed and coordinated trade events and customer events globally; ensuring our
key messages are presented in the correct technical context and are visually appealing.
• Facilitated, created and designed material and content for internal and external newsletters,
literature and digital media
• Managed various vendors to plan and execute marketing communications projects,
• Responsible for the management of digital material on our internet and intranets
• Analysed and reported on the Subsea market segment that includes detailed competitive
assessment, customer updates, and industry trends
• Supported the Subsea business improve value proposition and increase customer
satisfaction through VOC surveys
• Conducted market research to identify external trends & influences, focusing on the subsea
domain
• Collected, analysed & understand data on customers needs, buying behaviour, challenges,
opportunities and implications for the business by regularly reviewing websites and press
releases
• Identified visible opportunities and analyse the most important bid, running a win/loss
analysis
• Acted as ambassador for internal communications and marketing for the local site
data sheets and posters, executive, platform and product presentations, advertising,
promotions, public relations, web content, trade shows, technical seminars, and customer
events
• Accurately interpreted client request and recommend effective communication media such
as: videography, photography, presentations, graphic art, special events, or other forms
• Managed, planed and coordinated trade events and customer events globally; ensuring our
key messages are presented in the correct technical context and are visually appealing.
• Facilitated, created and designed material and content for internal and external newsletters,
literature and digital media
• Managed various vendors to plan and execute marketing communications projects,
• Responsible for the management of digital material on our internet and intranets
• Analysed and reported on the Subsea market segment that includes detailed competitive
assessment, customer updates, and industry trends
• Supported the Subsea business improve value proposition and increase customer
satisfaction through VOC surveys
• Conducted market research to identify external trends & influences, focusing on the subsea
domain
• Collected, analysed & understand data on customers needs, buying behaviour, challenges,
opportunities and implications for the business by regularly reviewing websites and press
releases
• Identified visible opportunities and analyse the most important bid, running a win/loss
analysis
• Acted as ambassador for internal communications and marketing for the local site
Photography, Platform, Customer, Web, Internet, Assessment, Surveys, Content, Management, Marketing, Websites, Research, Market research, Web content, Public relations, Advertising, Branding
2004 - 2008
job
Marketing Coordinator
GE Equipment Service.
Launched a successful merchandise program from negotiated prices and discounts; I
launched the merchandise internally and trained the business on the ordering process. I
continually maintain the orders and liaised with the storage & mailing company
• Main organizer for all conferences and events
• Performed competitor analysis to help track that rates and trends of the industry are
reported on my findings to the sales and leadership teams. Lead the project on our voice of the company survey for the business nation wide
• Lead the rebranding of all the companies collateral, internally and externally. Ensuring that
all advertising, promotional goods and communications were branded corrected
• Launched and lead an internal customer service week each year, providing personalised
merchandise to every employee, daily emails educating and highlighting customer service,
"walk in the shoes of a branch" by the leadership team, daily competitions attracted over
700 entries, case studies and customer champions nominations completed the daily activity
for the week
launched the merchandise internally and trained the business on the ordering process. I
continually maintain the orders and liaised with the storage & mailing company
• Main organizer for all conferences and events
• Performed competitor analysis to help track that rates and trends of the industry are
reported on my findings to the sales and leadership teams. Lead the project on our voice of the company survey for the business nation wide
• Lead the rebranding of all the companies collateral, internally and externally. Ensuring that
all advertising, promotional goods and communications were branded corrected
• Launched and lead an internal customer service week each year, providing personalised
merchandise to every employee, daily emails educating and highlighting customer service,
"walk in the shoes of a branch" by the leadership team, daily competitions attracted over
700 entries, case studies and customer champions nominations completed the daily activity
for the week
Marketing, Advertising, Leadership, Customer service, Sales, Service, Coordinator, Storage, Customer
My education
Marketing College of Cambridge
Professional, Marketing
Professional, Marketing
University of the West of England
BSc, Psychology and Information Technology
BSc, Psychology and Information Technology
Blundells School
Secondary, N/a
Secondary, N/a
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