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Freelance Director of Marketing and Partner to Owner-Managers and Senior Leadership teams. Expert in Business & Product Growth, Request a FREE No Obligation Marketing Consultation Today.
Conrad Wilson
,
Leighton Buzzard, United Kingdom
Experience
Other titles
Skills
I'm offering
A senior marketing leader who has launched several successful marketing & sales operations in both public and private sectors. A specialist in boosting brand awareness, improving demand generation and driving income into organisations.
A specialist in enable organisations to prepare themselves for the decade ahead by taking an evidence based approach for mitigating market threats and taking advantage of market opportunities.
Created strategies and systems that has influenced £1.7bn in sales and directly delivered over £70m in revenues, generating over 150,000 leads.
Managed 7 figure budgets whilst leading and developing teams up to 25 people.
A highly qualified manager certified in 40+ leadership competences through the Level 7 Senior Leaders Apprenticeship.
CIM qualified, a Chartered Manager, Fellow of the Chartered Management Institute, B2B Marketing Awards Judge, and holder of the Cranfield MBA.
Finalist in Beds Rising Stars awards for ecommerce and best new business.
Numerous successes in product and business launches, Google Ads, Content Marketing, meeting targets, lead generation, ecommerce, B2B Sales,
============================================================
• Achieved highest revenues in 4 years, enabling Cranfield to outperform the market by 525%
• Secured funding partnership with Learndirect. Unlocked £3m in revenues by meeting targets.
• At Live Train, through innovation grew £5000 Princes Trust start-up loan to £1.3m revenues pa.
• Established a new revenue generation model to boost sales effectiveness by 40%.
• Pioneered marketing automation & CRM technology which slashed cost per lead by 34% and saved nearly 840 business development days by automatically prioritising marketing & sales pipeline.
• Led 3 teams to agree shared new vision and values which improved employee satisfaction by 27%.
• Influenced senior stakeholders to change position on GDPR preventing £15m destruction of model.
A specialist in enable organisations to prepare themselves for the decade ahead by taking an evidence based approach for mitigating market threats and taking advantage of market opportunities.
Created strategies and systems that has influenced £1.7bn in sales and directly delivered over £70m in revenues, generating over 150,000 leads.
Managed 7 figure budgets whilst leading and developing teams up to 25 people.
A highly qualified manager certified in 40+ leadership competences through the Level 7 Senior Leaders Apprenticeship.
CIM qualified, a Chartered Manager, Fellow of the Chartered Management Institute, B2B Marketing Awards Judge, and holder of the Cranfield MBA.
Finalist in Beds Rising Stars awards for ecommerce and best new business.
Numerous successes in product and business launches, Google Ads, Content Marketing, meeting targets, lead generation, ecommerce, B2B Sales,
============================================================
• Achieved highest revenues in 4 years, enabling Cranfield to outperform the market by 525%
• Secured funding partnership with Learndirect. Unlocked £3m in revenues by meeting targets.
• At Live Train, through innovation grew £5000 Princes Trust start-up loan to £1.3m revenues pa.
• Established a new revenue generation model to boost sales effectiveness by 40%.
• Pioneered marketing automation & CRM technology which slashed cost per lead by 34% and saved nearly 840 business development days by automatically prioritising marketing & sales pipeline.
• Led 3 teams to agree shared new vision and values which improved employee satisfaction by 27%.
• Influenced senior stakeholders to change position on GDPR preventing £15m destruction of model.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Head of Marketing & Communications, Cranfield Executive Development, Cranfield School of Management
Cranfield University.
CED provide learning & consultancy solutions that prepare businesses and executives for the next decade.
Head of Marketing & Communications (Reporting to Director of Portfolio)
• Marketing strategy development and implementation.
• Managed £1m+ budget. Drove brand awareness and lead generation in the UK and MENA.
• Provide direction, support, advice to 8 Marketing Managers.
• Deliver a customer focused course portfolio in collaboration with Marketing Partners, Strategic Business Unit leaders, Insight teams, IT, Brand, University Schools, Programme Directors, Executive Board and Senior Management team.
• Engage in partnership development and account management for recruitment in the UK and international markets.
• Created marketing collateral for enquiry generation.
• Deliver up to 200 campaigns per year, each based on clear objectives, effective targeting and audience insight to ultimately ensure cost-effective and positive return on investment.
• Work closely with Senior Management team to identify key areas of the business to promote.
• Supervise the development of compelling content to raise awareness amongst key audiences.
• Ensure that all campaigns and marketing activities are tracked through reporting on key metrics.
• Collaborate with sales colleagues to optimise lead quality and the revenue process.
• Deliver regular training and coaching for my team to ensure optimal marketing performance.
Achievements
• Delivered go-to market change programme generating 10000+ course enquiries pa.
• Generated 81% boost in sales productivity through implementation of a new process
• Slashed cost per lead by 34%, saved 167 admin days, 387 marketing days and 460 salesperson days by sponsoring £65k investment in marketing automation and CRM technology
Head of Marketing & Communications (Reporting to Director of Portfolio)
• Marketing strategy development and implementation.
• Managed £1m+ budget. Drove brand awareness and lead generation in the UK and MENA.
• Provide direction, support, advice to 8 Marketing Managers.
• Deliver a customer focused course portfolio in collaboration with Marketing Partners, Strategic Business Unit leaders, Insight teams, IT, Brand, University Schools, Programme Directors, Executive Board and Senior Management team.
• Engage in partnership development and account management for recruitment in the UK and international markets.
• Created marketing collateral for enquiry generation.
• Deliver up to 200 campaigns per year, each based on clear objectives, effective targeting and audience insight to ultimately ensure cost-effective and positive return on investment.
• Work closely with Senior Management team to identify key areas of the business to promote.
• Supervise the development of compelling content to raise awareness amongst key audiences.
• Ensure that all campaigns and marketing activities are tracked through reporting on key metrics.
• Collaborate with sales colleagues to optimise lead quality and the revenue process.
• Deliver regular training and coaching for my team to ensure optimal marketing performance.
Achievements
• Delivered go-to market change programme generating 10000+ course enquiries pa.
• Generated 81% boost in sales productivity through implementation of a new process
• Slashed cost per lead by 34%, saved 167 admin days, 387 marketing days and 460 salesperson days by sponsoring £65k investment in marketing automation and CRM technology
Content, Customer, UP, ON, Go, International, Development, Direction, Strategy development, Support, Marketing Performance, Implementation, It, Technology, Recruitment, Sales, Management, Marketing Automation, Automation, Training, Account management, Budget, CRM, Coaching, MArketing Strategy, Project Management, Digital Marketing, Content marketing, Social Media Marketing, Copywriting, Marketing
2006 - 2011
job
Shareholder/ Partner / Director of Centre Operations
Nhanced Learning ltd.
Luton. Sep 06 - Feb 11.
Nhanced Learning is the franchise owner of Pitman Training, the UK's leading provider of secretarial courses. It is also a funded partner of Learndirect, the UK's largest provider of Key Skills courses.
Shareholder/ Partner / Director of Centre Operations
• Revenue Generation
• Partnership Development.
• Secure Pitman Training franchise
• Recruited and led tutor support and sales team. Ensured that processes are correctly followed
• Personally, responsible for marketing recruitment campaigns
• Responsible for legal compliance for accounting, tax, health & safety as well as payroll.
Achievements
• Secured recruitment partnerships with Learndirect and Job Centre Plus.
• Unlocked £3m in funding.
• Successfully negotiated takeover of the Pitman Training franchise.
Nhanced Learning is the franchise owner of Pitman Training, the UK's leading provider of secretarial courses. It is also a funded partner of Learndirect, the UK's largest provider of Key Skills courses.
Shareholder/ Partner / Director of Centre Operations
• Revenue Generation
• Partnership Development.
• Secure Pitman Training franchise
• Recruited and led tutor support and sales team. Ensured that processes are correctly followed
• Personally, responsible for marketing recruitment campaigns
• Responsible for legal compliance for accounting, tax, health & safety as well as payroll.
Achievements
• Secured recruitment partnerships with Learndirect and Job Centre Plus.
• Unlocked £3m in funding.
• Successfully negotiated takeover of the Pitman Training franchise.
Marketing, Operations, Training, Sales, Recruitment, Compliance, It, Safety, Support, Health, Development, Processes, LED
2000 - 2008
job
Director of Marketing & Operations / Shareholder / Partner / Co-Founder
Affordable Computer Training ltd.
Luton. Apr 00 - Sep 08.
Launched Live Train, one of UK's first distance e-learning companies selling I.T certification courses to aspirational career seekers and I.T departments in the UK and through partners in Atlanta and Ghana.
Director of Marketing & Operations / Shareholder / Partner / Co-Founder
• Led an integrated team of 25 professionals.
• Directed P&L, Marketing, Sales, Operations, Customer Service teams.
• Strategy development with a goal to generate £1m revenues then exit.
• Secured accreditation with the Institute of I.T Training.
• Set up distribution partnerships in America, Ghana and the UK.
• Managed international supply partners for cost effective purchase of learning content.
• Legal compliance for Human Resources, Customer Service, Tax and Credit Licences.
• Raise finance and cashflow management.
Launched Live Train, one of UK's first distance e-learning companies selling I.T certification courses to aspirational career seekers and I.T departments in the UK and through partners in Atlanta and Ghana.
Director of Marketing & Operations / Shareholder / Partner / Co-Founder
• Led an integrated team of 25 professionals.
• Directed P&L, Marketing, Sales, Operations, Customer Service teams.
• Strategy development with a goal to generate £1m revenues then exit.
• Secured accreditation with the Institute of I.T Training.
• Set up distribution partnerships in America, Ghana and the UK.
• Managed international supply partners for cost effective purchase of learning content.
• Legal compliance for Human Resources, Customer Service, Tax and Credit Licences.
• Raise finance and cashflow management.
Service, Founder, Customer, UP, LED, International, Development, Strategy development, Content, Compliance, Marketing, Sales, Customer service, Finance, Management, Cash Flow, E-learning, Human Resources, Training, Operations
My education
2018
-
2020
Chartered Management Institute
Leve 7, Senior Leaders Apprenticeship
Leve 7, Senior Leaders Apprenticeship
2018
-
2020
Cranfield School of Management Cranfield University
Executive Masters, Master in Business Administration (MBA)
Executive Masters, Master in Business Administration (MBA)
Organisational Behaviour
Strategic Management
Strategic Marketing
Strategic Operational Managment
Supply Chain Management
Accounting and Finance
Data Analytics
Leading with Impact (including sustainability and CSR)
Managing Strategic Innovation
Economics and Business Strategy
Global Macroeconomics and Business Environment
Sales Leadership
International Strategy
Managing Innovation
2000
-
2002
Chartered Institute of Marketing
Postgraduate Diploma, Marketing
Postgraduate Diploma, Marketing
1996
-
1998
University of Bedfordshire
MSc, Marketing Management
MSc, Marketing Management
1993
-
1996
Brunel University
BSc, Business Studies & American Studies
BSc, Business Studies & American Studies
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