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Chinese Social Media Specialist and Copywriter
Phoebe, Pui Hang, Choi
,
Liverpool, United Kingdom
Experience
Other titles
Skills
I'm offering
Chinese Social Media - Based in Liverpool, UK
Who am I?
✔️Native Chinese Speaker
✔️China and Hong Kong Market Expert
✔️Ten years of journalism, copywriting and marketing experience
✔️Translate and localise from a wide variety of content types from multi-touch customer campaigns (from SEO, web content, multi-touch emails, to WeChat or Weibo campaigns)
✔️Experience in setting up Weibo and WeChat official account for the awarding-winning visitor attraction The Beatles Story
Who am I?
✔️Native Chinese Speaker
✔️China and Hong Kong Market Expert
✔️Ten years of journalism, copywriting and marketing experience
✔️Translate and localise from a wide variety of content types from multi-touch customer campaigns (from SEO, web content, multi-touch emails, to WeChat or Weibo campaigns)
✔️Experience in setting up Weibo and WeChat official account for the awarding-winning visitor attraction The Beatles Story
Markets
United Kingdom
Industries
Language
English
Fluently
Chinese (Mandarin)
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
temp
Sales and Marketing Assistant
The Beatles Story.
(Part time, Asia Pacific Markets)
Providing sales and marketing assistance for the Marketing Manager, Sales, Marketing, and PR executive in all areas of sales and marketing of The Beatles Story as detailed below:
• To research and contact the potential travel partners in China, India and Asian countries to ensure the Beatles Story tourism business is packaged and sold effectively.
• To assist in the management of agency and partner relationships to ensure maximum partnership results are achieved.
• To coordinate group visits, VIPs' visits, and create itineraries and conformation letters, using the bookings and event management system Access Gamma.
• To ensure all third party, I maintain the online marketing sites with up to date with images, copy and current information.
• To ensure all Asian press visits and media filming requests are managed in advance of visits and provide an effective post-visit communications plan to enable maximum PR to be achieved.
• To develop and manage the digital marketing strategy covering website, digital campaigns and social media networks, and provide detailed reports and analysis of campaign performance against business KPIs.
• To write press releases or blogs related to the Chinese market and support B2B materials, arranging for the distribution of press releases.
• To set up and verify the Beatles Story Chinese social media such as WeChat, Weibo, and Youku, and Mandarin website.
• To develop, build and implement The Beatles Story Chinese social media strategy and activity;
• To lead and operate the company's Chinese social media accounts to generate daily quality outputs, achieving outstanding social media presence, fans base development and active engagements;
• To provide translations for the digital marketing plan, experience in using TweetDeck to schedule tweets.
• To collect and report monthly social media and website data and carry out user analysis;
• To contact vital Asian influencers, such as BTS, Jay Chau and Zonghan Li and the impact of their engagement through their social and digital channels was extremely successful.
Providing sales and marketing assistance for the Marketing Manager, Sales, Marketing, and PR executive in all areas of sales and marketing of The Beatles Story as detailed below:
• To research and contact the potential travel partners in China, India and Asian countries to ensure the Beatles Story tourism business is packaged and sold effectively.
• To assist in the management of agency and partner relationships to ensure maximum partnership results are achieved.
• To coordinate group visits, VIPs' visits, and create itineraries and conformation letters, using the bookings and event management system Access Gamma.
• To ensure all third party, I maintain the online marketing sites with up to date with images, copy and current information.
• To ensure all Asian press visits and media filming requests are managed in advance of visits and provide an effective post-visit communications plan to enable maximum PR to be achieved.
• To develop and manage the digital marketing strategy covering website, digital campaigns and social media networks, and provide detailed reports and analysis of campaign performance against business KPIs.
• To write press releases or blogs related to the Chinese market and support B2B materials, arranging for the distribution of press releases.
• To set up and verify the Beatles Story Chinese social media such as WeChat, Weibo, and Youku, and Mandarin website.
• To develop, build and implement The Beatles Story Chinese social media strategy and activity;
• To lead and operate the company's Chinese social media accounts to generate daily quality outputs, achieving outstanding social media presence, fans base development and active engagements;
• To provide translations for the digital marketing plan, experience in using TweetDeck to schedule tweets.
• To collect and report monthly social media and website data and carry out user analysis;
• To contact vital Asian influencers, such as BTS, Jay Chau and Zonghan Li and the impact of their engagement through their social and digital channels was extremely successful.
Website, Manager, UP, Tweets, Asia, Social, Campaign, Online, China, Development, Support, Digital Marketing Strategy, Marketing, Blogs, Sales, Event, Pr, Management, Research, Online Marketing, B2B, MArketing Strategy, Social Media, Digital Marketing
2018 - 2018
internship
PR internship and Freelance translator
Influential.
In a three-week placement at Influential, I had the experience of using Digital PR software Cision/Gorkana. I had opportunities to work with Blackpool Tower, N8ArgiFood and New Chinatown Project in Liverpool. I was given various tasking, which varied from creating content for the website, researching content and press distribution lists, and interpreting Mandarin, Cantonese to English at a public exhibition. After the internship, I work closely with the agency and provide Chinese to English translation service.
Pr, Service, Website, Content, Software, Internship
2015 - 2017
job
Senior Creative Copywriter
Galaxy Macau Resort.
• After demonstrating an ability to learn quickly and master complex concepts flawlessly after the pre-opening campaign, I had been selected for management.
• I brainstormed, and creating different promotional TVCs with the Creative Director.
• I involved to set up brand identity, brand guidelines and content marketing strategy. Besides, I managed relationships with third-party agencies such as Ogilvy Shanghai to ensure that we deliver high-quality contents to fit Galaxy Macau branding.
• I brainstormed, and creating different promotional TVCs with the Creative Director.
• I involved to set up brand identity, brand guidelines and content marketing strategy. Besides, I managed relationships with third-party agencies such as Ogilvy Shanghai to ensure that we deliver high-quality contents to fit Galaxy Macau branding.
Marketing, Content marketing, Branding, MArketing Strategy, Copywriter, Management, Content, Senior Creative, Brand identity, Campaign, UP
2013 - 2014
job
Creative Copywriter
Hotel Lisboa Macau.
• Being an in-house copywriter for a year with crisp copy and tangible business results, I have a clear knowledge of print and digital processes. I have also been assigned as a traffic coordinator and demonstrated the ability to manage heavy workloads and prioritise tasks, all in time to meet tight deadlines.
• Brainstorming the concept of SJM annual charity auction and create persuasive headlines and copy.
• Working closely with the creative director, designers and marketing communication department, attending the briefing and ensuring all briefing forms were listed out the necessary details.
• Brainstorming the concept of SJM annual charity auction and create persuasive headlines and copy.
• Working closely with the creative director, designers and marketing communication department, attending the briefing and ensuring all briefing forms were listed out the necessary details.
Marketing, Copywriter, Print, Coordinator, Brainstorming, Processes
2010 - 2013
job
Journalist and news correspondent
Macau Asia Satellite Television.
• In a three-year journalist at Broadcast, I gained media industry experience and understood professional practice by undertaking daily news practice, anchored news reports or spoke directly in front of the camera with confidence, answered the phones on the news desk and reacting to breaking news stories.
• Fully developed my teamwork skills, worked closely with the editor-in-chief, camera operators and other colleagues, and working under pressure to meet tight daily news deadlines.
• I could manage relationships with the Macau government, members of the legislative assembly of Macau, opinion leaders or community groups, health trusts, press officers from a variety of organisations and the general public.
• Fully developed my teamwork skills, worked closely with the editor-in-chief, camera operators and other colleagues, and working under pressure to meet tight daily news deadlines.
• I could manage relationships with the Macau government, members of the legislative assembly of Macau, opinion leaders or community groups, health trusts, press officers from a variety of organisations and the general public.
Journalist, Community, Health
2009 - 2010
internship
Broadcast Journalism Trainee
Macau Education and Youth Affairs Bureau.
• Thanks to my strong performance and willingness to learn during my full-time 2-month placement, I have been kept on during my final year on a part-time basis.
• My role primarily conducted exclusive interviews with educators, parents and students in Macau, wrote scripts and recorded the voice-over and edited the video clips using Adobe Premiere Pro.
• My role primarily conducted exclusive interviews with educators, parents and students in Macau, wrote scripts and recorded the voice-over and edited the video clips using Adobe Premiere Pro.
Adobe Premiere Pro, Video, Adobe
My education
2021
Google Analytics Academy
N/a, Fundamentals of Digital Marketing
N/a, Fundamentals of Digital Marketing
2017
-
2018
Liverpool John Moores University
MSc, N/a
MSc, N/a
2006
-
2010
University of Macau
Bachelors, Journalism and Public Communication (Minor in Mass Communication)
Bachelors, Journalism and Public Communication (Minor in Mass Communication)
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