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16
jobs
Design Director
Graeme Williams
,
Surbiton, United Kingdom
Experience
Other titles
Skills
I'm offering
I believe in beautiful design.
Creative Direction, Packaging Design, Brand Strategy, Digital Direction, Brand Guardianship.
With over 20 years’ experience in graphic design, packaging NPD, visual storytelling and brand strategy, I am equally at home re-building product identity for a heritage brand as driving high growth in a punchy start-up.
I am continually excited by emerging trends and shifts in lifestyle and I translate these insights into inspiring collections that resonate with the right audiences.
Creative Direction, Packaging Design, Brand Strategy, Digital Direction, Brand Guardianship.
With over 20 years’ experience in graphic design, packaging NPD, visual storytelling and brand strategy, I am equally at home re-building product identity for a heritage brand as driving high growth in a punchy start-up.
I am continually excited by emerging trends and shifts in lifestyle and I translate these insights into inspiring collections that resonate with the right audiences.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Available
My experience
2017 - 2021
job
I Design Director
Hotel Chocolat.
For 4 years’, I was responsible for bringing Hotel Chocolat’s brand vision to life - from developing, managing and implementing creative design strategies to protecting and differentiating the brand and image.
I successfully steered Hotel Chocolat from a chocolate brand to a lifestyle brand, working globally - from the UK to the Caribbean, New York and Tokyo.
I led a team of designers and managed all aspects of packaging NPD, marketing brand design, development and implementation across all customer channels.
I successfully steered Hotel Chocolat from a chocolate brand to a lifestyle brand, working globally - from the UK to the Caribbean, New York and Tokyo.
I led a team of designers and managed all aspects of packaging NPD, marketing brand design, development and implementation across all customer channels.
Design, Management, Project Management, Packaging design, Npd, Art Direction, Concept Development, Graphic design, Marketing design, Branding, Visual identity, Layout, Adobe Indesign, Adobe Illustrator, Adobe Photoshop
2017 - 2017
freelance
Design Director I Creative Consultant
The White Company.
Working collaboratively with the Head of Creative Operations and Multi-Channel to design and develop new customer journeys across Clothing, Fragrance & Bedding categories.
In tandem with the Art Directors to establish and develop the framework to deliver full suites of image and product sets across all channels.
In tandem with the Art Directors to establish and develop the framework to deliver full suites of image and product sets across all channels.
Design, Graphic design, Storytelling, Management, Creative consultant, Direction, Framework, Customer, Website design, Digital design, Layout, Adobe Photoshop, Adobe Indesign, Adobe Illustrator
2012 - 2016
job
I Graphics Creative Manager
Monsoon Accessorize.
Responsible for the brand strategy, creative and design direction, management and delivery of all graphic design briefs and artwork requirements for Monsoon Accessorize.
Reporting directly to the Chief Customer Officer and heading up the team of Designers responsible for creative direction, design and delivery of:
Seasonal Campaigns, Print & Packaging, Instore Environmental Graphics, Sale & Promotional Graphics, Digital, CRM & Direct Mail.
Reporting directly to the Chief Customer Officer and heading up the team of Designers responsible for creative direction, design and delivery of:
Seasonal Campaigns, Print & Packaging, Instore Environmental Graphics, Sale & Promotional Graphics, Digital, CRM & Direct Mail.
Management, Project Management, Graphic design, Art Direction, Branding, Visual Identity, Logo Design, Packaging, Campaigns, Advertising
2005 - 2012
job
I Head of Graphics
French Connection Group.
Heading up the inhouse team of designers developing all elements of brand, campaign graphics and packaging for French Connection, Great Plains, YMC and Nicole Farhi.
Design, CRM, Packaging, Campaign, Advertising, Art Direction, Graphic design, Branding, Brand identity, Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Experiential, Campaigns, Campaign development, Concept Development
1998 - 2004
job
I Designer & Art Director
Marks & Spencer.
Part of the Instore Brand team responsible for the creation of Lingerie and Food packaging, Seasonal Promotions, Campaigns, Corporate Identity and Home. Producing packaging, instore POS, Sale and price promotion campaigns.
Design, Packaging, Management, Art director, Pos, Graphic design, Visual identity, Branding, Brand identity, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Promotions, Food packaging, Corporate identity
1996 - 1998
job
I Designer & Art Director
Contacts Communications.
Multidisciplinary agency based in London and Amsterdam.
Clients included: British Steel, Sappi Europe, Unisys & VNU Publications
Clients included: British Steel, Sappi Europe, Unisys & VNU Publications
Graphic design, Layout, Concept Design, Adobe Photoshop, Adobe Illustrator, Visual Identity, Logo Design
My education
1994
-
1996
De Montfort University
BA (Hons), Graphic Design & Illustration
BA (Hons), Graphic Design & Illustration
1992
-
1994
South Nottinghamshire College
BTEC ND, Graphic Design & Illustration
BTEC ND, Graphic Design & Illustration
School of Applied Arts AND Design
Bachelors, Graphic Design & Illustration
Bachelors, Graphic Design & Illustration
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