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jobs
Copywriter
Tricia Willis
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
Mapping an 18-year globetrotting career, I have worked with prestigious publications, award-winning brands and international teams, turning passions into published stories and multi-media projects. As a highly versatile writer with a vibrant, ambitious spirit, I'm looking to write for a dynamic company with real passion and purpose.
After launching into the media world as a consultant and copywriter for a UK top 100 PR agency, I relocated to Cyprus and blossomed as a freelance journalist, writing inspirational features for the leading UK press. In Thailand I progressed a dynamic dual role as a brand copywriter and PR manager for an award-winning global hospitality company, owned by one of Asia Pacific’s most celebrated entrepreneurs.
Now based in London, I offer multi-disciplinedwriting skills in PR, marketing, communications, journalism and storytelling, specialising in travel, culture, property, lifestyle, luxury hotels, culinary, spa and wellness. Switching seamlessly between topic, brand and audience to provide impeccable content, I give every project 100% of my creative energy and professional finesse – be it an impressive speech, eye-catching advert, sense-seducing menu or immersive magazine feature, engaging press release, fresh web content, compelling corporate campaign or aspirational story.
After launching into the media world as a consultant and copywriter for a UK top 100 PR agency, I relocated to Cyprus and blossomed as a freelance journalist, writing inspirational features for the leading UK press. In Thailand I progressed a dynamic dual role as a brand copywriter and PR manager for an award-winning global hospitality company, owned by one of Asia Pacific’s most celebrated entrepreneurs.
Now based in London, I offer multi-disciplinedwriting skills in PR, marketing, communications, journalism and storytelling, specialising in travel, culture, property, lifestyle, luxury hotels, culinary, spa and wellness. Switching seamlessly between topic, brand and audience to provide impeccable content, I give every project 100% of my creative energy and professional finesse – be it an impressive speech, eye-catching advert, sense-seducing menu or immersive magazine feature, engaging press release, fresh web content, compelling corporate campaign or aspirational story.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2009 - 2021
job
PR Manager & Brand Copywriter
Minor Group.
Working remotely from Chiang Mai for the corporate headquarters in Bangkok, regional offices and individual properties around the world, I promoted the fast-growing portfolio of Minor Hotels: Anantara (luxury discovery in iconic destinations), Elewana (luxury African wildlife camps), AVANI (vibrant contemporary stays), Tivoli (4&5 star hotels with unique personalities) and Oaks (stylish accommodation in great locations), as well as MSpa brands including Anantara Spa, Mandara Spa, AVANISPA and the flagship Elemis Spa in Bangkok. Enjoying a multi-faceted role that evolved with the company's magnanimous growth, in 2017 I received a Marketing Excellence award. Since relocating to London I have continued to work part-time for Anantara Chiang Mai Resort, whilst writing a fiction book debut.
PR Manager for Anantara Chiang Mai Resort:
• Key member of launch team for resort re-brand in 2014
• Hosting international media and dignitaries
• Creating on-brand guest experiences and events
• Re-launch of the colonial house (former British Consulate) as a top-rated Asian restaurant and bar with a British spy theme, hosting Michelin Guest Chef events
Brand Copywriter for Minor Hotels:
• Multi-media B2B and B2C copy for corporate PR and marcoms teams
• Global multi-brand campaigns and targeted strategies
• Acquisitions, new brands, re-brands and brand evolvement
• Brand copy guidelines, copy editing and proofreading
• Loyalty programmes, partnerships and award submissions
• Crisis management and voice in the industry
• Focus on luxury, wedding, F&B, spa and unique destination experiences
• International magazine features, ad campaigns and advertorials
• Trade and consumer press releases and resort press kits
• Website, brochure, poster, eDM, TV slide, billboard, video script and social media content
• Brand experience interviews e.g. Elephant Guru in the Golden Triangle, Marine Biologist in the Maldives, Naturopathic Doctor at an Andaman wellness retreat
• Creating fascinating local stories for staff to relay to guests
• Corporate letters addressing embassies, tourism authorities and partners
• Speeches for top management
• Journalistic trips to Anantara properties to develop on-brand guest experiences
PR Manager for Anantara Chiang Mai Resort:
• Key member of launch team for resort re-brand in 2014
• Hosting international media and dignitaries
• Creating on-brand guest experiences and events
• Re-launch of the colonial house (former British Consulate) as a top-rated Asian restaurant and bar with a British spy theme, hosting Michelin Guest Chef events
Brand Copywriter for Minor Hotels:
• Multi-media B2B and B2C copy for corporate PR and marcoms teams
• Global multi-brand campaigns and targeted strategies
• Acquisitions, new brands, re-brands and brand evolvement
• Brand copy guidelines, copy editing and proofreading
• Loyalty programmes, partnerships and award submissions
• Crisis management and voice in the industry
• Focus on luxury, wedding, F&B, spa and unique destination experiences
• International magazine features, ad campaigns and advertorials
• Trade and consumer press releases and resort press kits
• Website, brochure, poster, eDM, TV slide, billboard, video script and social media content
• Brand experience interviews e.g. Elephant Guru in the Golden Triangle, Marine Biologist in the Maldives, Naturopathic Doctor at an Andaman wellness retreat
• Creating fascinating local stories for staff to relay to guests
• Corporate letters addressing embassies, tourism authorities and partners
• Speeches for top management
• Journalistic trips to Anantara properties to develop on-brand guest experiences
Brochure, Advertorials, Marketing, Crisis management, Proofreading, Copywriter, B2C, Copy editing, B2B, Writing, Social Media, Script writing, Interviews, Research trips, Guest experiences, Brand identity, Brand copy style guides, Speeches, Public relations, Events, Hosting media, Hosting dignitaries, Video scripts, Online content, Print content, Magazine features, Creative writing, Brand manuals, Award entries, Website content, Multi-brand campaigns, Multi-media campaigns, Adverts, E-commerce, Press releases, Marketing communication
2004 - 2008
freelance
International Journalist, Cyprus
Freelance.
Based in Cyprus and travelling extensively, I turned passions into published stories:
• Writing for the leading UK press, I built a strong reputation as a Cyprus expert, reporting on the island's property and tourism boom. I also secured columns for the Cypriot national and regional press, including restaurant and spa reviews, local expat and business case studies, village histories and holiday adventures.
• Working in conjunction with PR agencies, tourism authorities, holiday and real estate companies, industry experts and photographers, I mixed fast-paced press trips to popular destinations with extended research travel trips, including sand bath therapy and desert adventures in the Egyptian Sahara, jungle, Ayurveda and yoga retreats in Sri Lanka, and island-hopping for Adriatic gems in Croatia.
• My features on property, travel, lifestyle and wellness were regularly published in the FT, The Times, Telegraph, Evening Standard, Mail on Sunday and Sunday Mirror, A Place in the Sun, Homes Worldwide and Holiday Villas, British Airways and Cyprus Airways in-flight magazines, Yoga Magazine and Kindred Spirit.
• In 2007 I was a judge for the Homes Overseas International Property Awards.
• Writing for the leading UK press, I built a strong reputation as a Cyprus expert, reporting on the island's property and tourism boom. I also secured columns for the Cypriot national and regional press, including restaurant and spa reviews, local expat and business case studies, village histories and holiday adventures.
• Working in conjunction with PR agencies, tourism authorities, holiday and real estate companies, industry experts and photographers, I mixed fast-paced press trips to popular destinations with extended research travel trips, including sand bath therapy and desert adventures in the Egyptian Sahara, jungle, Ayurveda and yoga retreats in Sri Lanka, and island-hopping for Adriatic gems in Croatia.
• My features on property, travel, lifestyle and wellness were regularly published in the FT, The Times, Telegraph, Evening Standard, Mail on Sunday and Sunday Mirror, A Place in the Sun, Homes Worldwide and Holiday Villas, British Airways and Cyprus Airways in-flight magazines, Yoga Magazine and Kindred Spirit.
• In 2007 I was a judge for the Homes Overseas International Property Awards.
Writing, Research, Interviews, Project Management, Lifestyle journalism, Public relations
2003 - 2004
job
Copywriter & PR Consultant
Quay West Communications.
My first media role with this UK top 100 agency provided a sound grounding in PR:
• Writing trade and consumer press releases and marketing copy
• Client meetings to create PR plans and strategies
• Liaising with account directors and graphic designers
• Strengthening media relationships in competitive markets to maximise PR
• Organising events and press trips for an overseas property developer
• Launching a corporate re-brand to national trade and consumer markets for a well-known franchise of design, digital print and copy centres
• Creating national events with celebrity hosts for a household name pub chain
EDUCATIONAL JOURNEYS
• Writing trade and consumer press releases and marketing copy
• Client meetings to create PR plans and strategies
• Liaising with account directors and graphic designers
• Strengthening media relationships in competitive markets to maximise PR
• Organising events and press trips for an overseas property developer
• Launching a corporate re-brand to national trade and consumer markets for a well-known franchise of design, digital print and copy centres
• Creating national events with celebrity hosts for a household name pub chain
EDUCATIONAL JOURNEYS
Marketing, Writing, Copywriter, Public relations, Proofreading, Copy editing, Copywriting, Corporate events, Project Management, Media planning
My education
1996
-
2000
Brunel University
BSc, Psychology & Sociology
BSc, Psychology & Sociology
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