Raya van der Kroon , London, United Kingdom

Hi! I am Raya: art director, creative producer and designer.
With two renewing studies in the creative industries - BA Interdisciplinary Arts and MA Design for Art Direction - and various awards, I have a very versatile background in visual productions and creative projects. My work focuses on fashion photography, design, editorials and interactive events.
As a designer I have skills in editorial design, brief creation, creative direction for video and photography, editing and set design. I am an in-depth researcher and conceptual thinker with a fascination for mythology, womanhood and identity and love working for fashion, magazines and brands.
Next to my creative ideation I am known to be a hands-on team leader and project manager, making schedules, budgets and to-lists that hit a brief beyond expectation.
In recent projects I have produced a one-issue magazine 'Modern Muses', reviving mythological women into contemporary archetypes through fashion photography; have worked as the head of production for an online graduation show, including a catalogue, event and social media campaign; and worked as an art director on set for various video and photo productions. I would love to expand on these experience by starting the next collaboration!