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Resourceful content producer with strong research and analytical skills
Sylvia Gauthereau
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced and resourceful writer producing editorial and visual online content, with strong research and analytical skills gained over 25 years.
I am currently seeking a role to turn my healthy streets and active travel advocacy into a professional career. Strongly committed to continuing approaching work with passion and enthusiasm.
I am currently seeking a role to turn my healthy streets and active travel advocacy into a professional career. Strongly committed to continuing approaching work with passion and enthusiasm.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - ?
freelance
Online Writer, Freelance
unknown.
I write online content on the company's blog, more specifically on cargo bikes. They have developed a cargobike specific insurance product, which I helped them with when working with London Green Cycles. I wrote a guide to cargo bikes, how cargo bikes helped during the pandemic and cargobike use for the school run.
Content, Blog, Insurance, Online, Guide
2019 - ?
freelance
Data Analyst, Freelance
unknown.
Research, compilation, and analysis of historical datasets published by the UK government and other official statistics providers. These are used to provide insights and understanding trends across sectors such as Transport, Health, Housing and Employment.
Research, Statistics, Analyst, Health
2015 - 2020
freelance
Online Content and Community Liaison, Freelance
London Green Cycles.
Cargo bikes and family cycling specialist, independent retailer. I was overseeing the brand & marketing development strategy, social media profile development and website traffic growth. Produced the editorial and photographic content on my client's multiple social media platforms. Overall marketing strategy aimed at developing the business' core activities against its main competitors and grow customer base. Over 5 years, our reach on Twitter grew by 491% and Facebook by 179%. I relaunched the Instagram account and improved the experience of website visitors.
I stimulated online engagement, through rich and varied content, reviews, feedback, and polls. By re-focusing our comms on families, I reversed the gender trend and made substantial reach gains from women. I supported, and at times, initiated the effort to reach out to London boroughs and created opportunities to demonstrate the potential of cargo bikes for services falling under the remit of local authorities. I raised the profile of the company by generating press exposure and reaching out to community, activist groups and taking part in events.
CycleFox - Membership-based online community where people could share their love of cycling in everyday clothes, supporting their high street whilst making their local neighbourhood a better place. My role was to find like-minded businesses and retailers to list on our website and negotiate a small discount for our members. I wrote the content of their individual listing, and sometimes portraits of the owners. I researched and wrote several blog posts, designed the visuals to accompany the digital content and produced social media content. All three platforms (Twitter, Facebook and Instagram) grew steadily, mirroring the growth of our membership.
Campaign Coordinator (Consultancy role)
Detention Forum - Consultancy role coordinating the Unlocking Detention campaign in 2019. My role was to ensure its smooth and effective running, in a way that engaged and widened our audience.
This is an annual virtual visit of UK's immigration detention centres, sharing information and opinion pieces, shedding a light on the centres as not many people know about them.
This is a key annual event, in addition to the regular Detention Forum work, which has the potential to influence policy making over the issue of immigration detention. By raising awareness among the public, its primary aim is to encourage people to become advocates for a fairer and human system. Our collaborative #Time4aTimeLimit for instance, calling for a 28-day detention limit, has made its way to policy makers and a consensus has been built around an end to indefinite detention among parliamentarians.
I stimulated online engagement, through rich and varied content, reviews, feedback, and polls. By re-focusing our comms on families, I reversed the gender trend and made substantial reach gains from women. I supported, and at times, initiated the effort to reach out to London boroughs and created opportunities to demonstrate the potential of cargo bikes for services falling under the remit of local authorities. I raised the profile of the company by generating press exposure and reaching out to community, activist groups and taking part in events.
CycleFox - Membership-based online community where people could share their love of cycling in everyday clothes, supporting their high street whilst making their local neighbourhood a better place. My role was to find like-minded businesses and retailers to list on our website and negotiate a small discount for our members. I wrote the content of their individual listing, and sometimes portraits of the owners. I researched and wrote several blog posts, designed the visuals to accompany the digital content and produced social media content. All three platforms (Twitter, Facebook and Instagram) grew steadily, mirroring the growth of our membership.
Campaign Coordinator (Consultancy role)
Detention Forum - Consultancy role coordinating the Unlocking Detention campaign in 2019. My role was to ensure its smooth and effective running, in a way that engaged and widened our audience.
This is an annual virtual visit of UK's immigration detention centres, sharing information and opinion pieces, shedding a light on the centres as not many people know about them.
This is a key annual event, in addition to the regular Detention Forum work, which has the potential to influence policy making over the issue of immigration detention. By raising awareness among the public, its primary aim is to encourage people to become advocates for a fairer and human system. Our collaborative #Time4aTimeLimit for instance, calling for a 28-day detention limit, has made its way to policy makers and a consensus has been built around an end to indefinite detention among parliamentarians.
Twitter, Customer, Social, Campaign, Online, Development, Community, Coordinator, Growth, Marketing, Blog, Content, Website, Event, Facebook, Instagram, MArketing Strategy, Social Media
2013 - 2015
freelance
Social Media Data Analyst, Freelance
Precise Media.
Research and high-speed analysis of media and social media coverage - measuring a range of criteria relating to the significance of my clients' media coverage. Accounts: Transport, Healthcare and Film Industry
Social Media, Research, Movie, Analyst, Social
2000 - 2005
job
Media Researcher & Analyst
Carma International.
Media monitoring and analysis.
Researcher, Analyst, Monitoring
1995 - 2005
freelance
Journalist, Writer & Photographer, Freelance
British and Bosnian publications.
I have been published in English and French language on a variety of media and genre, in French, British and Bosnian publications. I published a book based on interviews conducted in 2005/06 with ordinary Serbs about Serbia and the world, within the context of the Dayton Agreement's tenth anniversary.
Journalist
My education
1990
-
1995
Assas University Paris II
Masters, Political Sciences and Information and Communication
Masters, Political Sciences and Information and Communication
University of Westminster
N/a, Practice and Politics
N/a, Practice and Politics
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