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Senior
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0
jobs
Senior B2C / B2B / SEO & Organic Traffic / / Digital Marketing Campaigns/ Creative Production / Product Management
Cristobal Gomez Vera
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Services offered:
I. B2C BUSINESS GENERATION
1. Paid advertising:
>> Digital Campaigns (Global / regional /local)
- Update of all ad accounts (Google, Instagram, Facebook)
- Optimization of budgets and key performance indicators
- Refinement of audiences and user personas
- Production and management of assets, landing pages, forms and tracking instances of campaigns
- Event sign up captation and lead management
- Introduction of referral programs
2. Organic Advertising:
>> Search Engine Optimization (SEO)
- Improvement of the lower funnel organic traffic of the main website
- Improvement of the upper funnel organic traffic of the blog
- Increase of the overall site conversion rate
- Expansion of the conversion portfolio (KPIs)
>> Content Marketing
- Optimization of old non-performing content
- Production of new content (Social media / video / blog)
- Multi-channel management of key performance indicators
II. B2B BUSINESS GENERATION
- Creation of specific content marketing strategies for B2B
- Introduction of marketing incentive programs for partners
III. PRODUCT MANAGEMENT
- Launch of new products
- Revamp of old products
- Management of focus groups and customer feedback
IV. CREATIVE PRODUCTION
- Design
- Artwork
- Template creation
- Photo and video shoots
- Video editing
I. B2C BUSINESS GENERATION
1. Paid advertising:
>> Digital Campaigns (Global / regional /local)
- Update of all ad accounts (Google, Instagram, Facebook)
- Optimization of budgets and key performance indicators
- Refinement of audiences and user personas
- Production and management of assets, landing pages, forms and tracking instances of campaigns
- Event sign up captation and lead management
- Introduction of referral programs
2. Organic Advertising:
>> Search Engine Optimization (SEO)
- Improvement of the lower funnel organic traffic of the main website
- Improvement of the upper funnel organic traffic of the blog
- Increase of the overall site conversion rate
- Expansion of the conversion portfolio (KPIs)
>> Content Marketing
- Optimization of old non-performing content
- Production of new content (Social media / video / blog)
- Multi-channel management of key performance indicators
II. B2B BUSINESS GENERATION
- Creation of specific content marketing strategies for B2B
- Introduction of marketing incentive programs for partners
III. PRODUCT MANAGEMENT
- Launch of new products
- Revamp of old products
- Management of focus groups and customer feedback
IV. CREATIVE PRODUCTION
- Design
- Artwork
- Template creation
- Photo and video shoots
- Video editing
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
job
Global Marketing Manager - Marketing division
KAPLAN INTERNATIONAL LANGUAGES.
Grew the previous Global Marketing Producer role into a full Global Marketing team, being promoted as
Global Marketing Manager as a result. Entrusted with a team of a Copywriter, a Video Editor, a
Marketing Assistant and a SEO Specialist
Global Content Marketing & SEO
* Radically changed the global marketing strategy into a multi-channel user persona based
approach; standardizing the KPIs per channel and incrementing sales lead conversion rates up to a 27% YoY as a result
* Built from the ground up a new automated reporting system with Google Analytics, Google
Search Reports, for all channels +15 markets worldwide.
* Lead the SEO strategy and algorithm update management (technical, on page, off page, link building) increasing 33.1% in growth in impressions and clicks on SERP YoY and the conversion
rate of the blog in 3% Yoy.
* Oversaw and lead the implementation of the new global strategy (brand, content marketing, reporting) in more than 15 markets worldwide.
* Slashed workload by 40% with the introduction of "persona based sponsored content" and the introduction of url tracking templates; eliminating the need for content calendars.
* Introduced to the company new tools to measure and achieve KPIs in the content marketing
space (ahrefs, supermetrics, screaming frog, lighthouse development)
Global Digital Campaigns
* Achieved £1M in revenue annually throughout the delivery of global seasonal, product and B2B
digital campaigns leading in 15+ markets worldwide. (Leading photo and video shoots, creative production, landing pages, tracking codes, implementation and reporting)
* Restructured the business accounts, branding, audit and role managements of the official
business manager channels (Instagram, Facebook, YouTube), as well as 16 regional lead
generation accounts and 35 school business accounts
* Managing bidding on keywords on search as well as optimizing budgets towards upper funnel
and lower funnel conversions.
Global B2B Marketing
* Lead alongside the Head of Regional B2B Markets the different B2B global initiatives,
supervising the creation of B2B and B2B2C content, campaigns and B2B relationships with partners
* Event management and marketing support for any agent related fairs. This includes stand
design, collateral development, liaising with suppliers
Events and Training Delivery
* Extensive experience in delivering online and in person trainings, webinars and events.
Global Marketing Manager as a result. Entrusted with a team of a Copywriter, a Video Editor, a
Marketing Assistant and a SEO Specialist
Global Content Marketing & SEO
* Radically changed the global marketing strategy into a multi-channel user persona based
approach; standardizing the KPIs per channel and incrementing sales lead conversion rates up to a 27% YoY as a result
* Built from the ground up a new automated reporting system with Google Analytics, Google
Search Reports, for all channels +15 markets worldwide.
* Lead the SEO strategy and algorithm update management (technical, on page, off page, link building) increasing 33.1% in growth in impressions and clicks on SERP YoY and the conversion
rate of the blog in 3% Yoy.
* Oversaw and lead the implementation of the new global strategy (brand, content marketing, reporting) in more than 15 markets worldwide.
* Slashed workload by 40% with the introduction of "persona based sponsored content" and the introduction of url tracking templates; eliminating the need for content calendars.
* Introduced to the company new tools to measure and achieve KPIs in the content marketing
space (ahrefs, supermetrics, screaming frog, lighthouse development)
Global Digital Campaigns
* Achieved £1M in revenue annually throughout the delivery of global seasonal, product and B2B
digital campaigns leading in 15+ markets worldwide. (Leading photo and video shoots, creative production, landing pages, tracking codes, implementation and reporting)
* Restructured the business accounts, branding, audit and role managements of the official
business manager channels (Instagram, Facebook, YouTube), as well as 16 regional lead
generation accounts and 35 school business accounts
* Managing bidding on keywords on search as well as optimizing budgets towards upper funnel
and lower funnel conversions.
Global B2B Marketing
* Lead alongside the Head of Regional B2B Markets the different B2B global initiatives,
supervising the creation of B2B and B2B2C content, campaigns and B2B relationships with partners
* Event management and marketing support for any agent related fairs. This includes stand
design, collateral development, liaising with suppliers
Events and Training Delivery
* Extensive experience in delivering online and in person trainings, webinars and events.
Development, Analytics, Youtube, Content, Landing pages, Blog, Implementation, Growth, Support, Global Marketing, Video Editor, Online, Google, Search, Production, Ahrefs, Audit, Agent, UP, Manager, B2B Marketing, Content marketing, Design, Branding, Seo, Google analytics, MArketing Strategy, B2B, Video, Copywriter, Marketing, Audit, Instagram, Training, Facebook, Producer, Management, Event, Sales
2018 - 2020
job
Global Marketing Produces
Kaplan International Languages.
Reinvented the company’s production process into a more agile and feedback oriented participation of stakeholders; using pre-agreed steps based on milestones instead of rigid Gannt charts and unrealistic deadlines.
Successfully delivered more than 30 projects in a year including: 2 new product launches; 10 global campaigns, 1 rebranding process and 2 sales process revamps.
Achieved £1M in revenue annually throughout the delivery of 10 global seasonal campaigns leading the message merchandising, asset creation and implementation of digital campaigns in 15+ markets worldwide
Grew the role into a “Global Projects Team” with the addition of a Global marketing assistant
Built the company’s biggest asset library and centralised the content updates across our main marketing collaterals; resulting in 70% gain in accessibility and speed for all teams and partners in the busienss to assets and core information.
Slashed by 50% the workload of the creative studio, and by 30% the workload among marketing managers and their teams by implementing new processes for localization of all marketing materials (online and offline) in more than 15 languages.
Successfully delivered more than 30 projects in a year including: 2 new product launches; 10 global campaigns, 1 rebranding process and 2 sales process revamps.
Achieved £1M in revenue annually throughout the delivery of 10 global seasonal campaigns leading the message merchandising, asset creation and implementation of digital campaigns in 15+ markets worldwide
Grew the role into a “Global Projects Team” with the addition of a Global marketing assistant
Built the company’s biggest asset library and centralised the content updates across our main marketing collaterals; resulting in 70% gain in accessibility and speed for all teams and partners in the busienss to assets and core information.
Slashed by 50% the workload of the creative studio, and by 30% the workload among marketing managers and their teams by implementing new processes for localization of all marketing materials (online and offline) in more than 15 languages.
Marketing, Agile, Sales, Content, Localization, Implementation, Global Marketing, Online, Accessibility, Production, Processes
2016 - 2018
job
Country Program Sales Manager, EF Education First
EF EDUCATION FIRST.
Planning monthly lead generation campaigns, executing online & offline termly
marketing plans (paid search, ads, SEO, web development, social media engagement, testimonials)
* Working with suppliers & account managers (Merchandise, designers, retailers, event org.)
* Achieved being in the top 4 most selling markets worldwide in the referral program by
managing costs, developing program budgets and producing marketing strategic plans to reach the sales target goals on a weekly basis, reporting to EF Spain CEO, other CPMs
and HQ Zurich offices.
* Team management, leadership and coaching 6 regional managers sitting in Seville,
Valencia, Barcelona, Madrid, Bilbao & Coruña handling together a group of 3,560 ex
alumni all over Spain.
* Travelling on a weekly basis to 7 main sales offices and 14 delegates to oversee
productivity, sales goals and rethink sales strategies.
* VIP Customers relationship manager
marketing plans (paid search, ads, SEO, web development, social media engagement, testimonials)
* Working with suppliers & account managers (Merchandise, designers, retailers, event org.)
* Achieved being in the top 4 most selling markets worldwide in the referral program by
managing costs, developing program budgets and producing marketing strategic plans to reach the sales target goals on a weekly basis, reporting to EF Spain CEO, other CPMs
and HQ Zurich offices.
* Team management, leadership and coaching 6 regional managers sitting in Seville,
Valencia, Barcelona, Madrid, Bilbao & Coruña handling together a group of 3,560 ex
alumni all over Spain.
* Travelling on a weekly basis to 7 main sales offices and 14 delegates to oversee
productivity, sales goals and rethink sales strategies.
* VIP Customers relationship manager
Team management, Manager, Social, Planning, Search, Web, Online, Development, Ceo, Marketing, Sales, Event, Management, ADS, Leadership, Coaching, Seo, Social Media
My education
2020
-
2022
RHG Consult
Level 5 Apprenticeship, Operations and Departmental Manager
Level 5 Apprenticeship, Operations and Departmental Manager
Pablo de Olavide University
Bachelors, Law (International
Bachelors, Law (International
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