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Senior
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0
jobs
Experienced Digital Marketer Specialising In Paid Search With A Focus on Audiences & Mobile
Hayley Nicholls
,
Sandhurst, United Kingdom
Experience
Other titles
Skills
I'm offering
Paid Search specialist with 5 years experience working across a range of industries and with budgets from a few hundred pounds up to £500k per month. Strategic and innovative with a passion for driving results. Extensive knowledge of digital marketing landscapes and tools and committed to staying current in the industry with regards to best practices and updates. Demonstrated history of delivering results and leading clients to success.
Recent projects focused on full campaign set up and foreign language ad copy but much experience in cross-channel management of large-scale accounts and consultant work. Particular specialisms in mobile and audience specific targeting solutions and strategies.
Recent projects focused on full campaign set up and foreign language ad copy but much experience in cross-channel management of large-scale accounts and consultant work. Particular specialisms in mobile and audience specific targeting solutions and strategies.
Markets
United Kingdom
(Remote
only)
Rest of Euro area
(Remote
only)
Links for more
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Industries
Language
English
Fluently
French
Good
Ready for
Ongoing relation / part-time
Available
My experience
2020 - ?
freelance
Digital Marketing Freelancer/Contractor
Self-Employed.
Self-employed freelancer working with a number of clients. Missions including account build outs and ad copy creation, including in French. Second maternity leave taken March 2021.
Marketing, Digital Marketing, Management, Campaign, Copywriting
2019 - 2020
job
Maternity Leave
Maternity Leave.
Stayed up to date with changes, advances and news from digital marketing through blogs and websites. Took additional certifications in Google Analytics and completed training on Facebook Blueprint to further my understanding and knowledge of Facebook and Instagram Advertising.
Marketing, Digital Marketing, Advertising, Google analytics, Facebook advertising, Websites, Instagram, Training, Facebook, Analytics, Blogs, Testing, Google
2018 - 2019
job
Paid Search Account Director
Kinase Digital.
Headed up a team of 6 managing 3 £1million+ accounts across Trade/DIY, Furniture and Stationery sectors.
Duties
Devised and implemented Paid Search and Cross-channel (stores, Display, Social) strategies both short and long-term. Budget phasing and management.
Providing performance reporting and analysis.
Working alongside Marketing Directors, CMOs and CEOs to ensure business demands and aspirations are achieved.
Innovating & testing, alongside overseeing day-to-day account management.
In-team training as well as training of new and existing company members on a number of aspects including 3rd party tools, client communications and specific day-to-day tasks. Team development.
Consulting services for a camera goods client providing suggestions and recommendations on their strategy and account management.
Achievements
Implemented omni-channel approach for a large, fast-growing trade company, incorporating offline considerations into PPC strategy and bidding decisions.
Updated company training plan to ensure a standardised method with regular reviews, allowing the whole company to stay up to date and enjoy ongoing training to enhance skillsets.
Maintained ROAS on a multi-million pound trade account while consistently increasing spend.
Improved ROAS, CVR and volume on another multi-million pound trade account while reducing spend due to implementation of innovative budget and targeting strategies.
Achieved top Google Ads optimisation scores across all managed accounts due to a focus on the basics alongside innovation.
Duties
Devised and implemented Paid Search and Cross-channel (stores, Display, Social) strategies both short and long-term. Budget phasing and management.
Providing performance reporting and analysis.
Working alongside Marketing Directors, CMOs and CEOs to ensure business demands and aspirations are achieved.
Innovating & testing, alongside overseeing day-to-day account management.
In-team training as well as training of new and existing company members on a number of aspects including 3rd party tools, client communications and specific day-to-day tasks. Team development.
Consulting services for a camera goods client providing suggestions and recommendations on their strategy and account management.
Achievements
Implemented omni-channel approach for a large, fast-growing trade company, incorporating offline considerations into PPC strategy and bidding decisions.
Updated company training plan to ensure a standardised method with regular reviews, allowing the whole company to stay up to date and enjoy ongoing training to enhance skillsets.
Maintained ROAS on a multi-million pound trade account while consistently increasing spend.
Improved ROAS, CVR and volume on another multi-million pound trade account while reducing spend due to implementation of innovative budget and targeting strategies.
Achieved top Google Ads optimisation scores across all managed accounts due to a focus on the basics alongside innovation.
Marketing, Budget, Account management, Training, Management, Consulting, Testing, Team development, Development, Search, Social, Business strategy, Digital Strategy, Digital Marketing Strategy, Creative Strategy
My education
2012
-
2015
University of Exeter
BSc, Psychology, 1st
BSc, Psychology, 1st
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