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jobs
Data Scientist with strong focus on Marketing
Federico Ariel Mendez
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Self-driven and goal-oriented professional in Economics specialized in Econometrics and working in Marketing Analytics (leading MMM).
+5 years of experience in CPG and Gaming industries, leading market research projects and delivering insights that add value to the business mainly through data analysis, visualization and predictive modeling.
Distinctive skills to effectively interpret, communicate and translate data analysis into insights and recommendations for different areas such as Marketing, Commercial and Product.
Skills: SQL, R, Python, SAS, MATLAB, Gauss, Eviews, Stata,
Tableau (certified), Adobe Analytics, MicroStrategy, Unix, Git, Microsoft Office, Amplitude.
+5 years of experience in CPG and Gaming industries, leading market research projects and delivering insights that add value to the business mainly through data analysis, visualization and predictive modeling.
Distinctive skills to effectively interpret, communicate and translate data analysis into insights and recommendations for different areas such as Marketing, Commercial and Product.
Skills: SQL, R, Python, SAS, MATLAB, Gauss, Eviews, Stata,
Tableau (certified), Adobe Analytics, MicroStrategy, Unix, Git, Microsoft Office, Amplitude.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
job
Senior Analyst - Advanced Analytics and Modelling
PlayStation.
- Leading the Global Marketing Mix Modelling Initiative delivering insights that support the optimization of media investment decisions for the business.
- Working collaboratively with different stakeholders and managing interactions between third party
partners.
1
- Built automated scripts for QA of both input data and model outputs.
- Built Tableau dashboard that allow us to efficiently load and review model results in each of the quarterly
model refreshes.
- Building Marketing Mix Model for in-house solution identifying business requirements and gaps in current
solution.
- Working collaboratively with different stakeholders and managing interactions between third party
partners.
1
- Built automated scripts for QA of both input data and model outputs.
- Built Tableau dashboard that allow us to efficiently load and review model results in each of the quarterly
model refreshes.
- Building Marketing Mix Model for in-house solution identifying business requirements and gaps in current
solution.
Marketing, Tableau, QA, Analytics, Support, Global Marketing, Advanced Analytics, Analyst
2019 - 2020
job
Associate Manager - Marketing Mix
Nielsen.
- Led a team of 5 modelling analysts working across different FMCG clients.
- Modelling of custom projects for non-FMCG clients.
- Working closely with Project Managers and Customer Success Leads to ensure timelines are met and quality models are delivered.
- Modelling of custom projects for non-FMCG clients.
- Working closely with Project Managers and Customer Success Leads to ensure timelines are met and quality models are delivered.
Marketing, FMCG, LED, Manager, Customer
2018 - 2019
job
Data Scientist - Business Intelligence
Etermax.
- Built time series model to forecast daily active users (DAU).
- Built user gender prediction model to help Product team perform segmentations.
- Built clickers prediction model to help Commercial team launch performance campaigns.
- Worked on a Lifetime Value prediction model for Trivia Crack users.
- Waterfalls optimization for programmatic advertising through pricing strategies to maximize revenue per
impression.
- Created high-visibility Tableau Dashboard to track A/B Tests and help Product Owners make decisions
based on experiment results.
- ANOVA for marketing creatives to evaluate performance of different features within an ad.
o JP Morgan Chase & Co.
- Built user gender prediction model to help Product team perform segmentations.
- Built clickers prediction model to help Commercial team launch performance campaigns.
- Worked on a Lifetime Value prediction model for Trivia Crack users.
- Waterfalls optimization for programmatic advertising through pricing strategies to maximize revenue per
impression.
- Created high-visibility Tableau Dashboard to track A/B Tests and help Product Owners make decisions
based on experiment results.
- ANOVA for marketing creatives to evaluate performance of different features within an ad.
o JP Morgan Chase & Co.
Marketing, Advertising, Business Intelligence, Tableau, Programmatic, Forecast
2016 - 2018
job
Modelling Analyst
Marketing Mix.
- Execution of both regression and predictive models for market research, evaluating efficiency and effectiveness of client marketing investments.
- Analysis of marketing strategies, sales drivers and return of investment for executed trade and media
campaigns identifying revenue opportunities for clients.
- Descriptive and econometric analysis of quantitative results and delivery of actionable insights.
- Presentation designs that effectively summarize research and model results to the client.
- Analysis of marketing strategies, sales drivers and return of investment for executed trade and media
campaigns identifying revenue opportunities for clients.
- Descriptive and econometric analysis of quantitative results and delivery of actionable insights.
- Presentation designs that effectively summarize research and model results to the client.
Marketing, Market research, Research, Sales, Analyst
2016 - 2016
job
Corporate and Investment Bank Analyst
Retirements Department.
Analyst
2014 - 2016
job
Accounting Senior Analyst
Accenture.
Analyst
2013 - 2014
job
Accounting Junior Analyst
BP.
Analyst
My education
2017
-
2019
Universidad Torcuato Di Tella
Masters, (M.A.) Econometrics and Quantitative Economics
Masters, (M.A.) Econometrics and Quantitative Economics
2011
-
2015
Universidad Argentina de la Empresa
Bachelors, (B.A.) Economics
Bachelors, (B.A.) Economics
2005
-
2010
Instituto La Salle Florida
HighSchoolOrEquivalent, N/a
HighSchoolOrEquivalent, N/a
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