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Expert
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2
jobs
Design Director/Art Director
Maria Castro
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a creative and versatile Design Director/Art Director with a wealth of experience on brand strategy, brand activation, integrated campaigns and UI design.
My experience include creative ideation, design development, collaboration with creative directors, designers and accountant teams, lead and manage projects, pitch work, and mentoring younger designers.
I have been working with some of the biggest agencies in the industry (Frukt/Octagon – IPGGroup, Publicis, BBH, Fleishman-Hillard, Lida/M&C Saatchi, Anomaly) on various major clients accounts and new businesses on branding, re-branding, brand activation, brand toolkits, experiential, integrated campaigns, social media, moodboard and scamps, storyboards, illustrations, digital banners, POS, websites and microsites.
I am a ‘hands-on’ creative with a good combination of conceptual and technical skills, which have helped me to successfully deliver high-profile projects with extremely tight deadlines.
My experience include creative ideation, design development, collaboration with creative directors, designers and accountant teams, lead and manage projects, pitch work, and mentoring younger designers.
I have been working with some of the biggest agencies in the industry (Frukt/Octagon – IPGGroup, Publicis, BBH, Fleishman-Hillard, Lida/M&C Saatchi, Anomaly) on various major clients accounts and new businesses on branding, re-branding, brand activation, brand toolkits, experiential, integrated campaigns, social media, moodboard and scamps, storyboards, illustrations, digital banners, POS, websites and microsites.
I am a ‘hands-on’ creative with a good combination of conceptual and technical skills, which have helped me to successfully deliver high-profile projects with extremely tight deadlines.
Markets
United States
(Remote
only)
United Kingdom
Rest of Euro area
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Good
Portuguese
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
freelance
Art Direction/Design Direction
MOC DESIGN LTD.
Art Direction | Design Director
- Collaboration with creative director on creative ideation, brand
strategy and activation
- Creating POS and OOH campaigns, social media and digital
campaigns, digital banners, Microsites
- Art direction for multimedia/video
- Art direction and development of visuals for print and digital
campaigns and products
- Creating lookbooks, product catalogues and brochures
- Image editing and retouching
- Infographics for heavy data pieces
- Leading design teams in projects and pitch work
- Project management
- Attending meetings with clients.
Agencies I’ve colaborated
White Label (USA), BBH, Publicis Group, Fleishman-Hillard,
Rapier/The&Partnership, Wunderman/WPP Group, Gyro, Splash
Worldwide, Table19, Waste Creative, Ignis, Tangible/Publicis
Group, Quiet Storm, Media Blaze, Haymarket, Projection
Artworks, David Phillips, T.M Lewin.
Some clients
Coca-Cola, Angostura (Bitters & Rum), Nestlé, Oral-B, UBS,
Royal Mail, Vibovit, Microsoft, Volkswagen, Amber Leaf, Castrol,
Timberland, Speedo, NIKE, Supercell, Sainsbury’s, RNIB, Truphone,
Huawei, Legal & General, Halford, RBS, Mission Deli, East village
properties.
- Collaboration with creative director on creative ideation, brand
strategy and activation
- Creating POS and OOH campaigns, social media and digital
campaigns, digital banners, Microsites
- Art direction for multimedia/video
- Art direction and development of visuals for print and digital
campaigns and products
- Creating lookbooks, product catalogues and brochures
- Image editing and retouching
- Infographics for heavy data pieces
- Leading design teams in projects and pitch work
- Project management
- Attending meetings with clients.
Agencies I’ve colaborated
White Label (USA), BBH, Publicis Group, Fleishman-Hillard,
Rapier/The&Partnership, Wunderman/WPP Group, Gyro, Splash
Worldwide, Table19, Waste Creative, Ignis, Tangible/Publicis
Group, Quiet Storm, Media Blaze, Haymarket, Projection
Artworks, David Phillips, T.M Lewin.
Some clients
Coca-Cola, Angostura (Bitters & Rum), Nestlé, Oral-B, UBS,
Royal Mail, Vibovit, Microsoft, Volkswagen, Amber Leaf, Castrol,
Timberland, Speedo, NIKE, Supercell, Sainsbury’s, RNIB, Truphone,
Huawei, Legal & General, Halford, RBS, Mission Deli, East village
properties.
Branding, Brand strategy, Brand identity, Brand activation, Art Direction, Design direction, Digital and social campaigns, Project Management, Management, Senior Creative, Presenting, Pos, Interaction design, Web, Social Media, Print, Packaging, Layout, Illustration, Design, USA, Brand toolkit, Brand guidelines, Advertising, Campaigns, Integrated multi-channel campaigns
2021 - 2022
job
Lead Designer / art direction
Kindred Group PLC.
I was responsible to manage the team of designers, managing projects and making sure all work was meeting the company standards and budgets.
Developing concepts for digital and print campaigns for existing products and launch of new products.
Developing sponsored campaigns
Developing campaign Visual Identities and presenting it to stakeholders and to Kindred teams around the world.
Create concepts and designs for live events and presenting to stakeholders
Responsible for keeping stakeholders aligned.
Developing concepts for digital and print campaigns for existing products and launch of new products.
Developing sponsored campaigns
Developing campaign Visual Identities and presenting it to stakeholders and to Kindred teams around the world.
Create concepts and designs for live events and presenting to stakeholders
Responsible for keeping stakeholders aligned.
Team management, Art Direction, Brand strategy, Project Management, Digital design, Storyboards, Visual identity, Concept Development, Presentation Design, Stakeholder Management
2019 - 2020
job
Senior Designer
FRUKT/OCTAGON – IPG Group.
Art Direction | Senior Creative Designer
- Developing concepts and key visuals for brand identity, brand
activation and campaigns for print, digital and social.
- Digital Illustration
- Infographics for heavy data pieces
- Leading design teams in projects and pitchwork
- Project management
- Attending meetings with clients.
Some clients
Mastercard Nexus LoL, Winston/JTI, Expedia Group, Hotels.
com, ABInBev (Budweiser, Stella Artois), Ibis Styles, Chivas/
Manchester United, Liverpool FC.
- Developing concepts and key visuals for brand identity, brand
activation and campaigns for print, digital and social.
- Digital Illustration
- Infographics for heavy data pieces
- Leading design teams in projects and pitchwork
- Project management
- Attending meetings with clients.
Some clients
Mastercard Nexus LoL, Winston/JTI, Expedia Group, Hotels.
com, ABInBev (Budweiser, Stella Artois), Ibis Styles, Chivas/
Manchester United, Liverpool FC.
Art Direction, Design direction, Branding, Brand strategy, Brand activation, Design, Project Management, Retouching, Mentoring, Print, Management, Pos, Direction, Animated gif, Digital and social campaigns, Advertising on social media, Brand Advertising, Advertising, Experiential, Project managment, Pitch work, Integrated multi-channel campaigns
2015 - 2016
job
Creative Designer
LIDA/M&C SAATCHI.
- Taking and interpreting design briefs
- Creating POS and OOH campaigns
- DM’s and emails
- Developing animations (GIF’S)
- Infographics for heavy data pieces
- Attending meetings with clients
- Lead the design team in projects and pitch work
- Mentoring other designers.
Some clients
IKEA, John Lewis, National Trust, O2, Boots, RBS and Natwest,
Alzheimer’s Society, IPA, Land Rover, Compare the Market, Ethiad,
Invesco.
- Creating POS and OOH campaigns
- DM’s and emails
- Developing animations (GIF’S)
- Infographics for heavy data pieces
- Attending meetings with clients
- Lead the design team in projects and pitch work
- Mentoring other designers.
Some clients
IKEA, John Lewis, National Trust, O2, Boots, RBS and Natwest,
Alzheimer’s Society, IPA, Land Rover, Compare the Market, Ethiad,
Invesco.
Branding, Digital advertising, Advertising, Pos, Advertising on social media, Direct mail, Project Management, Mentoring, Pitch work, Leading projects, Campaigns, Integrated multi-channel campaigns
My education
2010
-
2011
University of Minho
Masters, Technology and digital art
Masters, Technology and digital art
2002
-
2007
ESTG - Politecnico do Porto
BA (Licenciatura), Graphic design and Advertising
BA (Licenciatura), Graphic design and Advertising
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