$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Junior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Data Analyst, Web Analyst, Business Analyst
Ini Akande
,
Salford, United Kingdom
Experience
Other titles
Skills
I'm offering
With a proven track record in data analysis, web analytics, and business intelligence, I'm a results-driven professional ready to make an impact as an analyst. My key achievement is transforming web performance for Saga. By harnessing Google Analytics and Tag Manager, I optimized user journeys, and provided insights leading to better work efficiency and a 10% improvement in CVR. I also streamlined reporting with Tableau, providing real-time, actionable insights to drive decision-making. My strong analytical skills, proficiency in SQL, and knack for translating data into strategic actions have consistently delivered measurable success. As I pursue a role in data, web, or business analysis, I'm committed to leveraging these skills and experience to drive growth and innovation for my future team and organization.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Rest of Euro area
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2022 - ?
job
Web Analyst
Saga Services Llc.
Here are some of my achievements and duties at Saga:
1. Implemented Advanced Tracking: Successfully set up advanced tracking using Google Analytics and Google Tag Manager, allowing for comprehensive data collection and analysis of user interactions on the Saga's website.
2. Improved Conversion Rates: Optimized landing pages and user flows based on data-driven insights, leading to a notable increase in conversion rates, resulting in higher lead generation and policy sales.
3. Customized Reports: Created custom reports and dashboards in Google Analytics and Tableau to provide stakeholders with real-time, actionable insights.
4. Enhanced User Experience: Identified pain points in the online customer journey and recommended improvements.
5. Segmentation and Targeting: Utilized SQL to segment website traffic and customer data, enabling the marketing team to tailor their campaigns for specific customer segments, resulting in more personalized and effective marketing strategies.
6. A/B Testing: Planned and executed A/B tests on website elements, such as call-to-action buttons and forms, leading to a 10% increase in click-through rates.
9. Attribution Modeling: Developed and implemented advanced attribution models to accurately measure the impact of different marketing channels on conversion, leading to a more efficient allocation of marketing budget.
10. Training and Knowledge Sharing: Conducted training sessions for the marketing team on the effective use of web analytics tools and data interpretation, fostering a culture of data-driven decisionmaking within the department.
1. Implemented Advanced Tracking: Successfully set up advanced tracking using Google Analytics and Google Tag Manager, allowing for comprehensive data collection and analysis of user interactions on the Saga's website.
2. Improved Conversion Rates: Optimized landing pages and user flows based on data-driven insights, leading to a notable increase in conversion rates, resulting in higher lead generation and policy sales.
3. Customized Reports: Created custom reports and dashboards in Google Analytics and Tableau to provide stakeholders with real-time, actionable insights.
4. Enhanced User Experience: Identified pain points in the online customer journey and recommended improvements.
5. Segmentation and Targeting: Utilized SQL to segment website traffic and customer data, enabling the marketing team to tailor their campaigns for specific customer segments, resulting in more personalized and effective marketing strategies.
6. A/B Testing: Planned and executed A/B tests on website elements, such as call-to-action buttons and forms, leading to a 10% increase in click-through rates.
9. Attribution Modeling: Developed and implemented advanced attribution models to accurately measure the impact of different marketing channels on conversion, leading to a more efficient allocation of marketing budget.
10. Training and Knowledge Sharing: Conducted training sessions for the marketing team on the effective use of web analytics tools and data interpretation, fostering a culture of data-driven decisionmaking within the department.
Google analytics, Google adwords, Google tag manager, Adobe analytics, Tableau, Sql, Communication, Seo
2021 - 2022
freelance
Business Analyst
Indeed Flex.
Key Achievements:
1. Market Analysis: Conducted in-depth market research and competitor analysis, which informed product development strategies.
2. Stakeholder Collaboration: Facilitated cross-functional collaboration by creating and maintaining effective communication channels, resulting in faster project execution and improved product launches.
3. KPI Development: Established key performance indicators (KPIs) for measuring project success, which allowed for better monitoring and control, resulting in a 10% improvement in project outcomes.
1. Market Analysis: Conducted in-depth market research and competitor analysis, which informed product development strategies.
2. Stakeholder Collaboration: Facilitated cross-functional collaboration by creating and maintaining effective communication channels, resulting in faster project execution and improved product launches.
3. KPI Development: Established key performance indicators (KPIs) for measuring project success, which allowed for better monitoring and control, resulting in a 10% improvement in project outcomes.
Tableau, Python, Mysql, Jira, Excel, Power BI, Google Data studio
2019 - 2020
job
Digital Marketing Analyst
Tracology Energy Solutions Ltd.
Abuja, Nigeria
• Used Tableau and Python to identify behavioural patterns and trends in data.
• Created various data visualizations and dashboards for the brand.
• Identified and documented detailed business rules and use cases based on requirements analysis.
• Developed database objects, including tables, views and materialized views using SQL.
• Identified and documented project constraints, assumptions, business impacts, risks and scope exclusions.
• Transformed project data requirements into project data models.
• Boosted online engagement by 25% in 3 months.
• Used Tableau and Python to identify behavioural patterns and trends in data.
• Created various data visualizations and dashboards for the brand.
• Identified and documented detailed business rules and use cases based on requirements analysis.
• Developed database objects, including tables, views and materialized views using SQL.
• Identified and documented project constraints, assumptions, business impacts, risks and scope exclusions.
• Transformed project data requirements into project data models.
• Boosted online engagement by 25% in 3 months.
Marketing, Digital Marketing, Python, Sql, Database, Tableau, Analyst, Patterns, Online
2018 - 2019
job
Digital Marketing Associate
Wyse Kreations, F.C.T, Abuja.
Nigeria
• Worked with analytics tools for Instagram and Facebook to track and improve customer engagement which increased the customer engagement by 10% in 3 months.
• Developed creative design for marketing packages, including print materials, brochures, banners and signs.
• Created aesthetically-pleasing advertisements that complemented products.
• Researched trends and projected changes in the fashion industry in order to capitalize on emerging opportunities.
• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
• Worked with analytics tools for Instagram and Facebook to track and improve customer engagement which increased the customer engagement by 10% in 3 months.
• Developed creative design for marketing packages, including print materials, brochures, banners and signs.
• Created aesthetically-pleasing advertisements that complemented products.
• Researched trends and projected changes in the fashion industry in order to capitalize on emerging opportunities.
• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
Marketing, Digital Marketing, Design, Instagram, Facebook, Fashion, Print, Analytics, Service, Content, Web, Campaign, Customer, Marketing packages
2017 - 2018
internship
Intern
Digital Marketing, Ztallion, Benin Republic.
• Assisted marketing coordinators and graphic designers with website copywriting and proofing.
• Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
• Tracked social media trends and adapted to attract target follower demographic.
• Demonstrated ability to take on various roles including graphics assistant and graphics specialist to provide range across projects.
• Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
• Tracked social media trends and adapted to attract target follower demographic.
• Demonstrated ability to take on various roles including graphics assistant and graphics specialist to provide range across projects.
Marketing, Social Media, Copywriting, Website, Growth, Social, Internal
My education
2021
-
2022
Ulster University
MSc., International Business
MSc., International Business
2020
-
2021
Coventry University
MSc, Data Science and Computational Intelligence
MSc, Data Science and Computational Intelligence
2014
-
2018
Houdgegbe North American University
Bachelor's Degree, Computer Engineering
Bachelor's Degree, Computer Engineering
Ini's reviews
Ini has not received any reviews on Worksome.
Contact Ini Akande
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Ini directly in Worksome.
38000+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark