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jobs
Rossella Forlè (she/ her/ hers)
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2019 - 2020
job
Marketing manager
CloserStill Media.
United Kingdom CloserStill Media
Develop strategies and tactics to get the word out about the company and drive
qualified website traffic
Deploy successful marketing campaigns and own their implementation from ideation to execution
Implement a variety of organic and paid acquisition channels like content creation,
content curation, pay per click campaigns, publicity, lead generation campaigns,
copywriting and performance analysis
Produce valuable and engaging content for the website.
Build strategic relationships and partner with key industry players
Prepare and monitor the marketing budget quarterly.
Oversee and approve marketing material, from website banners to sales collaterals,
brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyse consumer behaviour and adjust email and advertising campaigns
accordingly
Create and implement an email marketing campaign.
Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
Successful campaign
The new strategy for the Virtual event did generate 11,467 registrations in two months.
The main focus has been to convert the existing audience in a virtual event audience by tackling a growth marketing strategy.
Results
22.7% unique delegates increase, with 11.467 delegates, up from 9.339 delegates in
2019. 60% conversion of attendees online. 19% increase in delegates seniority. The
quality of job titles and seniority was a huge part of this overall increase.
Develop strategies and tactics to get the word out about the company and drive
qualified website traffic
Deploy successful marketing campaigns and own their implementation from ideation to execution
Implement a variety of organic and paid acquisition channels like content creation,
content curation, pay per click campaigns, publicity, lead generation campaigns,
copywriting and performance analysis
Produce valuable and engaging content for the website.
Build strategic relationships and partner with key industry players
Prepare and monitor the marketing budget quarterly.
Oversee and approve marketing material, from website banners to sales collaterals,
brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyse consumer behaviour and adjust email and advertising campaigns
accordingly
Create and implement an email marketing campaign.
Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
Successful campaign
The new strategy for the Virtual event did generate 11,467 registrations in two months.
The main focus has been to convert the existing audience in a virtual event audience by tackling a growth marketing strategy.
Results
22.7% unique delegates increase, with 11.467 delegates, up from 9.339 delegates in
2019. 60% conversion of attendees online. 19% increase in delegates seniority. The
quality of job titles and seniority was a huge part of this overall increase.
Sourcing, Manager, UP, Framework, Campaign, Online, Implementation, Growth, Consumer behaviour, Content, Website, Marketing, Sales, Event, Word, Email marketing, Budget, Content creation, MArketing Strategy, Advertising, Copywriting
2017 - 2019
job
Communications and marketing specialist
unknown.
United Kingdom Cannes Lions - Ascential Events
Create, develop and deliver the strategy and marketing campaigns for Cannes
Lions, The Work, Dubai Lynx, Spikes Asia, eurobest and Cannes Lions Academy
Establish a comms plan focused on the segmented audience to drive revenue.
Specifically, target lead generation groups by user lapsed, a new acquisition for
agency, brand and media owners
Brief and produce digital marketing communications.
Support the commercial team in lead generation, develop sales based materials and enable an account-based approach to sales
Distribute and measure and report campaign performance weekly
Communicated with target audiences and managed customer relationships
Build and execute social media strategy through competitive research, platform
determination, benchmarking, messaging and audience identification.
Communication with marketers across the group
Coordination of marketing activities
Create editorial calendars and syndication schedules
1/4
Work experience
Successful campaigns in 2019
Recommendation campaigns driving industry advocacy:
Delegate super fans
Delegate/Speaker/Jury Advocacy
Cannes Lions On Tour
Speaker Chain Reaction
Delegate email marketing campaign
Social media campaign results
5.6m follower Reach generated by the Delegate/Speaker/Jury Advocacy Toolkits
13,190 likes / 1432 Comments / 223 Shares
906K Impressions / 85K Media Views
Variance to Target
+12.5% Delegates
+10% Award Winners
+17.5% Speakers
Email marketing campaign result
Avg. OR: 26% (+ 4.6% YOY)
Broadcast email sent: 374 (+136 YOY)
Lat click revenue: €3, 397,391 (+257% YOY)
Create, develop and deliver the strategy and marketing campaigns for Cannes
Lions, The Work, Dubai Lynx, Spikes Asia, eurobest and Cannes Lions Academy
Establish a comms plan focused on the segmented audience to drive revenue.
Specifically, target lead generation groups by user lapsed, a new acquisition for
agency, brand and media owners
Brief and produce digital marketing communications.
Support the commercial team in lead generation, develop sales based materials and enable an account-based approach to sales
Distribute and measure and report campaign performance weekly
Communicated with target audiences and managed customer relationships
Build and execute social media strategy through competitive research, platform
determination, benchmarking, messaging and audience identification.
Communication with marketers across the group
Coordination of marketing activities
Create editorial calendars and syndication schedules
1/4
Work experience
Successful campaigns in 2019
Recommendation campaigns driving industry advocacy:
Delegate super fans
Delegate/Speaker/Jury Advocacy
Cannes Lions On Tour
Speaker Chain Reaction
Delegate email marketing campaign
Social media campaign results
5.6m follower Reach generated by the Delegate/Speaker/Jury Advocacy Toolkits
13,190 likes / 1432 Comments / 223 Shares
906K Impressions / 85K Media Views
Variance to Target
+12.5% Delegates
+10% Award Winners
+17.5% Speakers
Email marketing campaign result
Avg. OR: 26% (+ 4.6% YOY)
Broadcast email sent: 374 (+136 YOY)
Lat click revenue: €3, 397,391 (+257% YOY)
Marketing, Digital Marketing, Social Media, Email marketing, Research, Sales, Support, Speaker, Campaign, Social, Asia, Customer, Platform
2016 - 2017
job
Marketing executive
unknown.
United Kingdom EMAP - Ascential events
Developing and delivering campaigns, brand projects and creative solutions that
exceed the needs and expectations of the key stakeholders and target audiences
Managing campaign websites and social media
Arranging sponsorship and advertising campaigns
Managing budgets and monitoring the effectiveness of campaigns
Build and execute social media strategy through competitive research, platform
determination, benchmarking, messaging and audience identification
Communicated with target audiences and managed customer relationships
Build and execute social media strategy through competitive research, platform
determination, benchmarking, messaging and audience identification
Create editorial calendars and syndication schedules
Developing and delivering campaigns, brand projects and creative solutions that
exceed the needs and expectations of the key stakeholders and target audiences
Managing campaign websites and social media
Arranging sponsorship and advertising campaigns
Managing budgets and monitoring the effectiveness of campaigns
Build and execute social media strategy through competitive research, platform
determination, benchmarking, messaging and audience identification
Communicated with target audiences and managed customer relationships
Build and execute social media strategy through competitive research, platform
determination, benchmarking, messaging and audience identification
Create editorial calendars and syndication schedules
Marketing, Social Media, Advertising, Research, Websites, Monitoring, Sponsorship, Campaign, Social, Customer, Platform
2015 - 2016
job
Festival Manager
unknown.
United Kingdom EMAP - Ascential events
Award Nominated Sales Team of the Year at Ascential Excellence Award 2016.
Researching markets to identify opportunities for WAF and INSIDE worldwide, main
markets Africa, Europe, Latin America, Middle East
Liaising with architects to ascertain their precise event requirements
Liaising with marketing, PR colleagues, architecture magazines, and other similar
events to promote the event
Post-event evaluation, including data entry and analysis and producing reports for
event stakeholders
Award Nominated Sales Team of the Year at Ascential Excellence Award 2016.
Researching markets to identify opportunities for WAF and INSIDE worldwide, main
markets Africa, Europe, Latin America, Middle East
Liaising with architects to ascertain their precise event requirements
Liaising with marketing, PR colleagues, architecture magazines, and other similar
events to promote the event
Post-event evaluation, including data entry and analysis and producing reports for
event stakeholders
Marketing, Pr, Event, Sales, Architecture, Festival, Waf, Manager
2014 - 2015
job
Senior account manager
unknown.
United Kingdom INK Global
B2B Sales of advertising space into Iberia in-flight magazines Ronda and Excelente
Sourcing new leads on a daily basis and calling potential clients in the European and Latin American markets
Objection handling and negotiation
Building long term relationships with relevant businesses. Constant self-study on
changes in the markets and sectors/industries the executive is working on
Attending trade shows, exhibitions and events.
Establishing the agencies' environmental policies
Identifying and cultivating new prospects
2/4
Work experience
Evaluation of the projects and their successfulness
B2B Sales of advertising space into Iberia in-flight magazines Ronda and Excelente
Sourcing new leads on a daily basis and calling potential clients in the European and Latin American markets
Objection handling and negotiation
Building long term relationships with relevant businesses. Constant self-study on
changes in the markets and sectors/industries the executive is working on
Attending trade shows, exhibitions and events.
Establishing the agencies' environmental policies
Identifying and cultivating new prospects
2/4
Work experience
Evaluation of the projects and their successfulness
Advertising, B2B, B2B Sales, Account Manager, Sales, Sourcing, Manager
2012 - 2013
job
Senior account manager
unknown.
Italy Gruppo L'Espresso - La Repubblica
Account Manager, Manager
2010 - 2012
job
Account manager
unknown.
Italy PIEMME - Il Messaggero
Account Manager, Manager
2008 - 2010
job
Editorial assistant
Contemporary Magazine.
Panama Contemporary Magazine
Supporting editorial staff in all activities leading to publication, including acting as
a personal assistant to commissioning editors and overseeing tasks such as issuing
contracts and dealing with media partners
Liaising with writers, photographers, printers, designers and production staff to negotiate and monitor timescales for stages in the publishing process.
Managing relationships with sponsors and partners for the Art Basel Miami, an art
fair in Miami and Basilea
Dealing with the administration of work commissioned to freelance writers, picture
researchers, photographers and illustrators and artists.
Supporting editorial staff in all activities leading to publication, including acting as
a personal assistant to commissioning editors and overseeing tasks such as issuing
contracts and dealing with media partners
Liaising with writers, photographers, printers, designers and production staff to negotiate and monitor timescales for stages in the publishing process.
Managing relationships with sponsors and partners for the Art Basel Miami, an art
fair in Miami and Basilea
Dealing with the administration of work commissioned to freelance writers, picture
researchers, photographers and illustrators and artists.
Administration, Contracts, Personal assistant, Printers, Production, Contracts
My education
London School of Journalism
N/a, English
N/a, English
London College of Communication University of Arts London
Masters, N/a
Masters, N/a
Università degli Studi di Perugia
Bachelors, Media Studies
Bachelors, Media Studies
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