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Conscious PR specialist with 10+ years experience
Maria Eilersen
,
Lisbon, Portugal
Experience
Other titles
Skills
I'm offering
I'm conscious PR specialist with global comms experience across agency, in-house and freelance roles in non-profit, travel, fashion, lifestyle and tech sectors.
I'm also the founder of Be Conscious PR, a PR coaching and consulting agency working with purpose-driven entrepreneurs and startups who are passionate about making the world a better place. My clients have been featured in places like the New York Times, Forbes, Cosmopolitan, Inc., Quartz, Chicago Tribune, BBC, The Telegraph, Thomson Reuteurs, and more, leading to paid brand partnerships, book deals, increased sales, client retention during Covid, advisory meetings with the UK government and more.
Thanks to my background in journalism, I've got a 360 degree understanding of the media landscape and know how to craft newsworthy pitches.
Born in Denmark, but grew up in Tokyo, I'm a third culture kid and spent the last decade adulting in New York and London before calling Lisbon home.
When I'm not working my PR magic, I teach and practice yoga, which informs my conscious approach to my clients and the media.
I'm also the founder of Be Conscious PR, a PR coaching and consulting agency working with purpose-driven entrepreneurs and startups who are passionate about making the world a better place. My clients have been featured in places like the New York Times, Forbes, Cosmopolitan, Inc., Quartz, Chicago Tribune, BBC, The Telegraph, Thomson Reuteurs, and more, leading to paid brand partnerships, book deals, increased sales, client retention during Covid, advisory meetings with the UK government and more.
Thanks to my background in journalism, I've got a 360 degree understanding of the media landscape and know how to craft newsworthy pitches.
Born in Denmark, but grew up in Tokyo, I'm a third culture kid and spent the last decade adulting in New York and London before calling Lisbon home.
When I'm not working my PR magic, I teach and practice yoga, which informs my conscious approach to my clients and the media.
Markets
United States
Canada
(Remote
only)
United Kingdom
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
Danish
Fluently
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Founder, Be Conscious PR
Be Conscious PR.
- Provide PR retainer services to social impact-led startups across the UK, US and Canada, landing press coverage in outlets like Forbes, CNBC International, BBC Radio, Openly, Thrive Global, TechRound UK, TimeOut, The Telegraph & more.
- Advise on crisis communications management, supporting clients in pivoting business models and communications during the pandemic
- Coach early-stage entrepreneurs on how to execute their own PR strategy and leverage their social media content with the media; highlights include clients landing features in Insider, Cosmopolitan, Stylist, Yahoo! News, Mirror Online and more
- Advise on crisis communications management, supporting clients in pivoting business models and communications during the pandemic
- Coach early-stage entrepreneurs on how to execute their own PR strategy and leverage their social media content with the media; highlights include clients landing features in Insider, Cosmopolitan, Stylist, Yahoo! News, Mirror Online and more
Startups, Pr, Radio, Coach, International, Public relations, Coaching, Crisis Communications
2017 - ?
freelance
Yoga teacher (part time)
NBC Universal, Sweaty Betty, Clearscore Ltd, Adidas London, Hearst and more.
- Teaching at studios, events and for corporate clients, including NBC Universal, Sweaty Betty, Adidas London, Clearscore, Hearst and more
Teaching, Yoga
2018 - 2019
freelance
Senior PR Consultant
Deliberate PR.
- Responsible for developing and securing data-led features and reactive coverage in top tier media titles for a roster of Nordic tech start-up clients, alongside supporting account management, training junior staff and advising on client PR strategies and issues management
- Coverage highlights include standalone features in Inc, Quartz, VICE, The Independent, i News, Chicago Tribune, Travel + Leisure & CNET
- Coverage highlights include standalone features in Inc, Quartz, VICE, The Independent, i News, Chicago Tribune, Travel + Leisure & CNET
Public relations, Strategic communication
2018 - 2019
job
PR Manager
Unearth Women.
- Responsible for developing and executing global PR strategy for
initial brand launch and ensuing promotion of print issues and messaging, press releases, media outreach and event guest lists
- Coverage highlights include the New York Times, Washington Post,
Good Morning America, Forbes, Travel + Leisure and Hello Giggles
- Also regularly contributed written features to print and digital
magazines, and will appear on upcoming episode of the platform's
soon-to-launch podcast, The F-word
initial brand launch and ensuing promotion of print issues and messaging, press releases, media outreach and event guest lists
- Coverage highlights include the New York Times, Washington Post,
Good Morning America, Forbes, Travel + Leisure and Hello Giggles
- Also regularly contributed written features to print and digital
magazines, and will appear on upcoming episode of the platform's
soon-to-launch podcast, The F-word
Public relations, Communication strategy, Media relations
2015 - 2017
job
Global PR & Communications Manager
Topdeck Travel (Flight Centre).
- Served as the main point of contact for all things PR and comms,
overseeing the global strategy to promote brand's diverse product
ranges and USPs across markets with a focus on the UK and US, and advising on internal comms of company-wide initiatives
- Devised and delivered an award-winning PR campaign for Topdeck in the US, securing unprecedented high-profile media coverage and thought leadership pieces (including Cosmopolitan, Elite Daily, Glamour, Travel + Leisure and more), all of which contributed to a 162% YOY increase in bookings after 14 months
- Collaborated with teams across international offices, including marketing, product and sales teams to build the presence of both brands worldwide, advising on how to make products and other internal initiatives newsworthy and drive employee engagement
- Lead the development of a new crisis management process, working cross-functionally with operations and product departments as well as key stakeholders to ensure the right policies, statements and procedures are in place to facilitate a quick and efficient response, and protect company reputation through a streamlined internal process
- Responsible for building and maintaining a network of media, influencer and travel industry contacts alongside strong internal relationships across departments
- Media spokesperson and responsible for training and briefing company spokespeople
overseeing the global strategy to promote brand's diverse product
ranges and USPs across markets with a focus on the UK and US, and advising on internal comms of company-wide initiatives
- Devised and delivered an award-winning PR campaign for Topdeck in the US, securing unprecedented high-profile media coverage and thought leadership pieces (including Cosmopolitan, Elite Daily, Glamour, Travel + Leisure and more), all of which contributed to a 162% YOY increase in bookings after 14 months
- Collaborated with teams across international offices, including marketing, product and sales teams to build the presence of both brands worldwide, advising on how to make products and other internal initiatives newsworthy and drive employee engagement
- Lead the development of a new crisis management process, working cross-functionally with operations and product departments as well as key stakeholders to ensure the right policies, statements and procedures are in place to facilitate a quick and efficient response, and protect company reputation through a streamlined internal process
- Responsible for building and maintaining a network of media, influencer and travel industry contacts alongside strong internal relationships across departments
- Media spokesperson and responsible for training and briefing company spokespeople
Public relations, Crisis Communications, Internal communication, Influencer marketing, Content marketing, Media training, Media relations
2015 - 2015
job
PR & Comms Executive
Topdeck Travel (Flight Centre).
- Served as in-house content specialist, producing digital ad copy, brochure and web content as well as advising on direct customer and internal comms
- Managed PR agencies in Canada, UK and US, overseeing Australia & NZ campaigns to ensure activity aligned across markets and successful tactics were shared between regions and overseeing brand tone of voice
- Won business proposal to hire a US-based agency and issued RFP to multiple agencies, traveling to NYC to assess the final pitches and subsequently negotiate the selected agency’s contract, which included a 2.5% reduction in OOP fees
- Managed PR agencies in Canada, UK and US, overseeing Australia & NZ campaigns to ensure activity aligned across markets and successful tactics were shared between regions and overseeing brand tone of voice
- Won business proposal to hire a US-based agency and issued RFP to multiple agencies, traveling to NYC to assess the final pitches and subsequently negotiate the selected agency’s contract, which included a 2.5% reduction in OOP fees
Copywriting, Content marketing, Public relations, Press releases, Digital communication, Contract negotiation
My education
2017
Marketing Week
Mini MBA, Marketing
Mini MBA, Marketing
2008
-
2012
New York University (NYU)
B.A., Journalism & Communications
B.A., Journalism & Communications
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