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Senior CRM Professional with over 10 years experience in email & digital marketing.
Ayo Adegbenro
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
CRM & Email professional with over 10 years experience.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Senior Account Manager
The & Partnership.
• Integral role within the account, ensuring projects pass through smoothly - from brief to final asset delivery.
• Responsible for client liaison, managing internal resource (alongside planning and traffic functions), managing and liaising with third parties and partners (producers, production companies) and keeping a close eye on production budgets.
• Managing the development of appropriate creative stimulus to sell creative concepts, and articulating the creative concept clearly to client.
• Utilising knowledge of social, email, radio and digital best practice to send integrated campaigns.
• Customer-focused, with a key emphasis on data strategy ensuring the right customer receives relevant comms.
AS Watson
• Responsible for client liaison, managing internal resource (alongside planning and traffic functions), managing and liaising with third parties and partners (producers, production companies) and keeping a close eye on production budgets.
• Managing the development of appropriate creative stimulus to sell creative concepts, and articulating the creative concept clearly to client.
• Utilising knowledge of social, email, radio and digital best practice to send integrated campaigns.
• Customer-focused, with a key emphasis on data strategy ensuring the right customer receives relevant comms.
AS Watson
Account Manager, Radio, Development, Production, Social, Manager, Customer, Watson
2016 - 2018
job
e-CRM Campaign Manager
Marionnaud Business Units.
• Email and CRM: Driving email best practice and developing email strategy to grow conversion, retention, visits, and lifetime value of customers for Marionnaud luxury business units. Overview DM and SMS strategies for "full service" Marionnaud Business Units.
• Liaising with other departments including IT, insight, creative, content, local CRM teams and external agencies to ensure that they all support and contribute to the CRM strategy
• Responsible for the database growth and email contactability strategies
• Developing and optimizing the Loyalty programme for three of the Marionnaud Business Units across the Group
• Leading the strategy behind all the lifecycle programmes, acquisition and post-purchase experience (Welcome Reactivation, Birthday, Offline to online etc.). Working closely with the insight team for more segmented campaigns.
• Creating and delivering dedicated Test and Learn Plan for each of the Business Units. Making sure this is implemented and share key learning on a quarterly basis across the Group
• Reporting and Analysis: creating reporting decks, sharing campaign success and learnings with the local CRM teams and with the GCRM team on a weekly, monthly and quarterly basis.
Key Initiatives and Achievements:
• Successfully increased revenue from e-store by 10% with the implementation of the eCRM strategy and lifecycle programmes
• Put in place processes with the creative team to minimize the operation time for projects from 7 weeks to 4
• Achieved up to 12% Sales Uplift from Reactivation programmes within the first 6 months and 17% 2nd Shop Rate uplift
• Liaising with other departments including IT, insight, creative, content, local CRM teams and external agencies to ensure that they all support and contribute to the CRM strategy
• Responsible for the database growth and email contactability strategies
• Developing and optimizing the Loyalty programme for three of the Marionnaud Business Units across the Group
• Leading the strategy behind all the lifecycle programmes, acquisition and post-purchase experience (Welcome Reactivation, Birthday, Offline to online etc.). Working closely with the insight team for more segmented campaigns.
• Creating and delivering dedicated Test and Learn Plan for each of the Business Units. Making sure this is implemented and share key learning on a quarterly basis across the Group
• Reporting and Analysis: creating reporting decks, sharing campaign success and learnings with the local CRM teams and with the GCRM team on a weekly, monthly and quarterly basis.
Key Initiatives and Achievements:
• Successfully increased revenue from e-store by 10% with the implementation of the eCRM strategy and lifecycle programmes
• Put in place processes with the creative team to minimize the operation time for projects from 7 weeks to 4
• Achieved up to 12% Sales Uplift from Reactivation programmes within the first 6 months and 17% 2nd Shop Rate uplift
CRM, Database, Sales, Service, Test, Content, It, Growth, Implementation, Support, Retention, Online, Campaign, Processes, UP, Manager
2013 - 2016
job
Senior Email & CRM Executive
Collinson Insurance Group.
- Responsible for email marketing strategy for UK/EMEA/AUS/NZ regions
- Plan content and delivery for Columbus Direct, Insure for All and Trinity Insurance brands
- Manage the trigger program calendar - identifying opportunities to test and optimise content to ensure continuous learning
- Work alongside Data & Analytics team to establish a single customer view and gain a deeper understanding of customer data/behaviour
- Develop segmentation strategies for each region to ensure relevant
- Manage the testing program to ensure continuous improvement
- Proactively develop expertise in email marketing best practice as well as other digital disciplines
- Project manage the email sign up program to aid list growth
- Work alongside the ESP/Account manager to improve deliverability for all brands.
- Plan content and delivery for Columbus Direct, Insure for All and Trinity Insurance brands
- Manage the trigger program calendar - identifying opportunities to test and optimise content to ensure continuous learning
- Work alongside Data & Analytics team to establish a single customer view and gain a deeper understanding of customer data/behaviour
- Develop segmentation strategies for each region to ensure relevant
- Manage the testing program to ensure continuous improvement
- Proactively develop expertise in email marketing best practice as well as other digital disciplines
- Project manage the email sign up program to aid list growth
- Work alongside the ESP/Account manager to improve deliverability for all brands.
Marketing, MArketing Strategy, CRM, Email marketing, Account Manager, Continuous improvement, Analytics, Test, Content, Growth, Insurance, Testing, UP, Manager, Customer
2011 - 2013
job
Email Marketing Executive
JD Williams.
Working at JD Williams, a multichannel retailer, I drove the online and eCRM program for the menswear brands I was responsible for, while developing the communication and retention strategy
- Develop the email promotional plan for the 3 menswear brands and respective customer segments.
- Manage simultaneous campaigns through brief, creative sign off, deployment and analysis.
- Analyse and report on behavioural/campaign email performance at regular meetings with brand, online and merchandise teams.
- Liaise with in-house design team and external design agencies to ensure creative is engaging, on brand and captivating
- Plan and implement automated email programs (welcome, browse, birthday, abandoned bag) to ensure an efficient and pleasant customer journey.
- Develop and manage a test plan covering subject lines, offers, creative variation and segmentation.
- Develop the email promotional plan for the 3 menswear brands and respective customer segments.
- Manage simultaneous campaigns through brief, creative sign off, deployment and analysis.
- Analyse and report on behavioural/campaign email performance at regular meetings with brand, online and merchandise teams.
- Liaise with in-house design team and external design agencies to ensure creative is engaging, on brand and captivating
- Plan and implement automated email programs (welcome, browse, birthday, abandoned bag) to ensure an efficient and pleasant customer journey.
- Develop and manage a test plan covering subject lines, offers, creative variation and segmentation.
Marketing, Design, Email marketing, Deployment, Test, Retention, Online, Campaign, Customer
2010 - 2011
job
Online & Email Marketing Assistant
Simpson Direct (Agency).
Marketing, Email marketing, Online
2010 - 2010
job
Email Marketing Assistant
Shop Direct Group.
Marketing, Email marketing
2009 - 2009
temp
Temp Role
ACC Liverpool (Liverpool Echo Arena).
My education
n/a
Somepostgraduate, Credit
Somepostgraduate, Credit
n/a
Bachelors, Marketing
Bachelors, Marketing
n/a
Secondary, ICT
Secondary, ICT
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