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Multidisciplinary creative leader & designer helping brands and companies to grow and innovate.Multidisciplinary creative & design leader collaborating with ambitious brands and companies to grow and innovate through curiosity, ideas and design.
Geo Freitas
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Multidisciplinary creative & design leader collaborating with ambitious brands and companies to grow and innovate through curiosity, ideas and design.
I’m a hands-on thinker and practitioner with 20+ years of experience creating value and growth in the intersection between business, creativity and technology.
These years prepared me to understand, manage and address business challenges in a more useful, meaningful and integrated way in digital, product & service design and also brand experiences & comms. Focusing on the long game and putting people always at the centre.
My Hands, Mind and Heart live to think, connect and create strong relationships between people, culture and brands through connected products, services and experiences. This is my essence and what I have to share with the world.
***
Available from May 2021 for contract and/or consultant projects.
***
PS 01
I’m a newly minted Permanent Resident of the United Kingdom and on my way to the citizenship.
PS 02
I love the magic of sharing ideas and meeting new people. Don't be shy, if interested, drop me a line and get in touch.
I’m a hands-on thinker and practitioner with 20+ years of experience creating value and growth in the intersection between business, creativity and technology.
These years prepared me to understand, manage and address business challenges in a more useful, meaningful and integrated way in digital, product & service design and also brand experiences & comms. Focusing on the long game and putting people always at the centre.
My Hands, Mind and Heart live to think, connect and create strong relationships between people, culture and brands through connected products, services and experiences. This is my essence and what I have to share with the world.
***
Available from May 2021 for contract and/or consultant projects.
***
PS 01
I’m a newly minted Permanent Resident of the United Kingdom and on my way to the citizenship.
PS 02
I love the magic of sharing ideas and meeting new people. Don't be shy, if interested, drop me a line and get in touch.
Links for more
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Industries
Language
English
Fluently
Italian
Fluently
Portuguese
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2014 - 2020
job
Associate Creative Director / Creative Director
Publicis Sapient.
A digital business transformation hub of Publicis Groupe helping
established organisations get to their future with 20,000+ people
and 53 offices around the globe.
• . Collaborating and creating opportunities to implement Digital Business Transformation programmes to help clients to digitally transform their business and achieve value-add outcomes
• . Contributing to identify and unlock creative opportunities while growing both new and existing business through creativity, design & innovation on different industries and across the globe
• . Partnering with creative leaders, strategists, business account and PMs to create value and growth in the intersection between business, creativity and technology
• . Helping to shape and implement strategic and creative visions on different accounts and projects. Creating value and efficiency for the company and balancing users needs, ideas and business requirements
• . As a creative practitioner, helping to define, drive and elevate the quality of thinking and craft. I Managed, supported and oversaw creative teams of visual, UXDs and motion designers, copywriters across regions and time zones
• . Contributed to define and implement digital design philosophy, new methodologies, agile processes and lean creative approaches within different accounts and projects
• . I contributed on several winning pitch processes and on global pitch taskforces for Publicis Groupe across different industries. (Power Of ONE)
• . Inspiring, mentoring and enabling the growth and development of creative talents within and without the company. E.g. Initiatives for Human Transformation like 'You Make It' and 'First Love Foundation’ programmes
• . Along the years, helping to craft and implement the company’s creative vision in the UK. Growing from 20+ to 100+ strong multicultural and talented creatives during my time
• . Helping to define, shape, implement and drive an integrated creative culture and mindset across regions focused on celebrating creativity and craft
established organisations get to their future with 20,000+ people
and 53 offices around the globe.
• . Collaborating and creating opportunities to implement Digital Business Transformation programmes to help clients to digitally transform their business and achieve value-add outcomes
• . Contributing to identify and unlock creative opportunities while growing both new and existing business through creativity, design & innovation on different industries and across the globe
• . Partnering with creative leaders, strategists, business account and PMs to create value and growth in the intersection between business, creativity and technology
• . Helping to shape and implement strategic and creative visions on different accounts and projects. Creating value and efficiency for the company and balancing users needs, ideas and business requirements
• . As a creative practitioner, helping to define, drive and elevate the quality of thinking and craft. I Managed, supported and oversaw creative teams of visual, UXDs and motion designers, copywriters across regions and time zones
• . Contributed to define and implement digital design philosophy, new methodologies, agile processes and lean creative approaches within different accounts and projects
• . I contributed on several winning pitch processes and on global pitch taskforces for Publicis Groupe across different industries. (Power Of ONE)
• . Inspiring, mentoring and enabling the growth and development of creative talents within and without the company. E.g. Initiatives for Human Transformation like 'You Make It' and 'First Love Foundation’ programmes
• . Along the years, helping to craft and implement the company’s creative vision in the UK. Growing from 20+ to 100+ strong multicultural and talented creatives during my time
• . Helping to define, shape, implement and drive an integrated creative culture and mindset across regions focused on celebrating creativity and craft
Business transformation, Growth, Transformation, Creative Strategy, UI / UX designer, Product Design, Creative direction, User experience design, User Interface Design, Art Direction, Branding, Marketing
2011 - 2013
job
Associate Creative Director
R/GA.
• . Associate Creative Director (ACD) for one of the world’s largest telecom companies in Brazil - TIM Mobile and after for MasterCard LatAm accounts
• . During my tenure, TIM Mobile became the most profitable and flagship account in R/GA Brazil. It's being praised and awarded within the R/GA network and recognised in the industry
• . Helping to consolidate the "#Priceless” strategy in Brazil and LatAm with several integrated projects, creating new ways of digital engagement and significantly increasing the love for their brand by delivering useful and entertaining features
• . Contributing with different leadership teams to identify and unlock business and creative opportunities for transformation
• Helping to define, develop and implement integrated strategic and creative visions, generating new business propositions for TIM Mobile and MasterCard accounts
• . As a creative leader, I contributed to different clients to create, structure, manage, deliver and grow their digital ecosystems (their products and services) through design experiences, communication and creative leadership
• . Helping to lead multidisciplinary teams across diverse department and for different channels (branding, connected product & services, comms and social media) and together defined digital strategies and creative outcomes
• . Helping to shape, consolidate and expand the R/GA’s world class creative culture in Brazil
• . Actively contributed to consolidate R/GA Brazil (Sao Paulo) as one of the most successful and creative offices in the R/GA network
• . During my tenure, TIM Mobile became the most profitable and flagship account in R/GA Brazil. It's being praised and awarded within the R/GA network and recognised in the industry
• . Helping to consolidate the "#Priceless” strategy in Brazil and LatAm with several integrated projects, creating new ways of digital engagement and significantly increasing the love for their brand by delivering useful and entertaining features
• . Contributing with different leadership teams to identify and unlock business and creative opportunities for transformation
• Helping to define, develop and implement integrated strategic and creative visions, generating new business propositions for TIM Mobile and MasterCard accounts
• . As a creative leader, I contributed to different clients to create, structure, manage, deliver and grow their digital ecosystems (their products and services) through design experiences, communication and creative leadership
• . Helping to lead multidisciplinary teams across diverse department and for different channels (branding, connected product & services, comms and social media) and together defined digital strategies and creative outcomes
• . Helping to shape, consolidate and expand the R/GA’s world class creative culture in Brazil
• . Actively contributed to consolidate R/GA Brazil (Sao Paulo) as one of the most successful and creative offices in the R/GA network
Processes, Creativity, Transformation, Digital design, Technology, Lean, Business transformation, Innovation, Design, UI / UX designer, Creative Strategy, Creative direction, Branding
2010 - 2011
job
Design Director for Digital & Integrated Experiences + Board Advisor (BRA)
UNIT9.
• . Associate Creative Director (ACD) for one of the world’s largest telecom companies in Brazil - TIM Mobile and after for MasterCard LatAm accounts
• . During my tenure, TIM Mobile became the most profitable and flagship account in R/GA Brazil. It's being praised and awarded within the R/GA network and recognised in the industry
• . Helping to consolidate the "#Priceless” strategy in Brazil and LatAm with several integrated projects, creating new ways of digital engagement and significantly increasing the love for their brand by delivering useful and entertaining features
• . Contributing with different leadership teams to identify and unlock business and creative opportunities for transformation
• Helping to define, develop and implement integrated strategic and creative visions, generating new business propositions for TIM Mobile and MasterCard accounts
• . As a creative leader, I contributed to different clients to create, structure, manage, deliver and grow their digital ecosystems (their products and services) through design experiences, communication and creative leadership
• . Helping to lead multidisciplinary teams across diverse department and for different channels (branding, connected product & services, comms and social media) and together defined digital strategies and creative outcomes
• . Helping to shape, consolidate and expand the R/GA’s world class creative culture in Brazil
• . Actively contributed to consolidate R/GA Brazil (Sao Paulo) as one of the most successful and creative offices in the R/GA network
• . During my tenure, TIM Mobile became the most profitable and flagship account in R/GA Brazil. It's being praised and awarded within the R/GA network and recognised in the industry
• . Helping to consolidate the "#Priceless” strategy in Brazil and LatAm with several integrated projects, creating new ways of digital engagement and significantly increasing the love for their brand by delivering useful and entertaining features
• . Contributing with different leadership teams to identify and unlock business and creative opportunities for transformation
• Helping to define, develop and implement integrated strategic and creative visions, generating new business propositions for TIM Mobile and MasterCard accounts
• . As a creative leader, I contributed to different clients to create, structure, manage, deliver and grow their digital ecosystems (their products and services) through design experiences, communication and creative leadership
• . Helping to lead multidisciplinary teams across diverse department and for different channels (branding, connected product & services, comms and social media) and together defined digital strategies and creative outcomes
• . Helping to shape, consolidate and expand the R/GA’s world class creative culture in Brazil
• . Actively contributed to consolidate R/GA Brazil (Sao Paulo) as one of the most successful and creative offices in the R/GA network
Social Media, Design, Branding, R, Leadership, Network, Telecom, It, Transformation, Social
2010 - 2010
job
Senior Creative
Cubo.cc.
• . Collaborating with their clients and brands to unlock opportunities of growth and innovation through curiosity, ideas and design
• .Leading creative accounts and projects, managing team work and building relationship with clients from the Fortune 500 companies list
• . As a Senior Creative, one of my key roles was to to elevate the quality of thinking and craft and deliver meaningful digital experiences, connected products & services, brand comms, web platforms together with multidisciplinary teams
• . Help our clients (e.g. Pepsico, Unilever and Google) to engage with their customers in more relevant, useful and entertaining ways. Responsible for the creative process and design direction from the creative concepts to the final delivery
• .Leading creative accounts and projects, managing team work and building relationship with clients from the Fortune 500 companies list
• . As a Senior Creative, one of my key roles was to to elevate the quality of thinking and craft and deliver meaningful digital experiences, connected products & services, brand comms, web platforms together with multidisciplinary teams
• . Help our clients (e.g. Pepsico, Unilever and Google) to engage with their customers in more relevant, useful and entertaining ways. Responsible for the creative process and design direction from the creative concepts to the final delivery
Design, Innovation, Senior Creative, Growth, Direction, Google, Web
2007 - 2009
job
Senior Art Director
Grïngo.nu.
Art director
2005 - 2007
job
Digital Art Director
Isobar - Agência Click.
Art director
2001 - 2005
job
Creative Partner & Co-founder
Nativ.
Founder
My education
2019
IDEO - U
LEADING FOR CREATIVITY, Leadership, Creativity & Business
LEADING FOR CREATIVITY, Leadership, Creativity & Business
. Scale creativity within teams and organisations to guide, tolerate and navigate ambiguity
. Empower individuals, teams, and organisations to become more resilient, adaptable, and innovative
. Increase team and organisation’s capacity for innovation by creating a culture of experimentation
. Instil purpose, inspire, and motivate people to think beyond their job
. Enable others to tap into their potential by crafting well-framed questions
. Build trust and stay present and engaged with the work of your team
. Reinforce the beliefs and behaviours of creativity by designing rituals to guide your culture
1996
-
2000
Federal University of Pernambuco
BA, BA in Communications - School of Communications, Advertising – Creative & Planning
BA, BA in Communications - School of Communications, Advertising – Creative & Planning
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