$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Cara Chan
,
Canary Wharf, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
Chinese (Mandarin)
Good
My experience
2019 - ?
freelance
Consultant
unknown.
* I review my clients data quality and provide suggestion to help shaping their data systems, making use of existing/available data to further build on top of that to make the data meaningful to do segmentation, identify retention pattern/Churn rate and establish reactivation program.
* I support ad hoc projects, provide recommendation to my client of their sales performances and their GA figure, also helping my client to build new reporting system on Tableau.
* I provide support in building campaigns on Unica for one of my clients, including 30-days Early Life cycle, Reactivation programs, A/B testing for their 8 brands all over Europe.
* I support ad hoc projects, provide recommendation to my client of their sales performances and their GA figure, also helping my client to build new reporting system on Tableau.
* I provide support in building campaigns on Unica for one of my clients, including 30-days Early Life cycle, Reactivation programs, A/B testing for their 8 brands all over Europe.
Tableau, Sales, Data quality, Support, Retention, Testing
2018 - 2019
job
CRM/Marketing Analyst
Brandalley UK.
* I worked with different parties in the company, gave directions and insights to different levels.
* I evaluated suppliers' brands performance for the buyer team and provided reports to the suppliers of if they reached their target group of customers according to BA customer split.
* I analyzed website setting effectiveness by using GA and actual sales to determine how many banners or related products to be placed, discovered customers' journey/shopping funnel to check what was pulling back the customers to complete their order.
* I evaluated campaigns/ festival performance, to determine effectiveness of discount codes, main source of customers and promotion duration.
* I combined the evaluation with email ROI, A/B testing, affiliate performance to give the full picture.
* I evaluated suppliers' brands performance for the buyer team and provided reports to the suppliers of if they reached their target group of customers according to BA customer split.
* I analyzed website setting effectiveness by using GA and actual sales to determine how many banners or related products to be placed, discovered customers' journey/shopping funnel to check what was pulling back the customers to complete their order.
* I evaluated campaigns/ festival performance, to determine effectiveness of discount codes, main source of customers and promotion duration.
* I combined the evaluation with email ROI, A/B testing, affiliate performance to give the full picture.
Marketing, CRM, ROI, Sales, Website, Affiliate, Analyst, Festival, Testing, Customer
2017 - 2018
job
Senior Officer, Retail Intelligence
Cheil Pengtai Greater China Company Ltd.
* I worked on Samsung CTV sector, consolidating and analysing data, turning my ideas to meaningful reports, providing the client direction regarding future promotion and shop front management.
* I delivered brief presentations during client's sales meetings on weekly basis.
* I built up new Access queries / made enhancement on the existing database in order to shorten reporting timeline for different business units, from home appliances, laptops to cell phones.
* I provided Excel/ Access/ SQL training to my colleagues meanwhile trained up 2 subordinates.
* I delivered brief presentations during client's sales meetings on weekly basis.
* I built up new Access queries / made enhancement on the existing database in order to shorten reporting timeline for different business units, from home appliances, laptops to cell phones.
* I provided Excel/ Access/ SQL training to my colleagues meanwhile trained up 2 subordinates.
Excel, Sql, Retail, Training, Database, Management, Sales, Direction, UP
2016 - 2017
job
CRM Analyst, Group Strategic Project
A.S. Watson & Co., Ltd.
- Group Level (6 regions) Mar 16 - Jan 17
* I worked on ad-hoc projects, answered business questions from BUs on CRM campaigns or suppliers on their new products/competitiveness evaluation, and prepared presentation decks for the management team and COO.
* All my projects started from dragging data from SQL database/ BO, then consolidating data for preparing reports and presentations.
* I worked on ad-hoc projects, answered business questions from BUs on CRM campaigns or suppliers on their new products/competitiveness evaluation, and prepared presentation decks for the management team and COO.
* All my projects started from dragging data from SQL database/ BO, then consolidating data for preparing reports and presentations.
Sql, CRM, Database, Management, Analyst
2015 - 2016
job
Senior Research Executive
Ipsos Ltd.
* I led 6 projects at the same time, took primary ownership of all projects. I managed every process of a market research project, incl. project quotation, proposal preparation, questionnaire set-up, research process management, reporting and presentation deck preparation.
* I represented the company to sell its solutions in the client event. Worked as a bridge for communications between clients and my Executive Director.
* I provided training to my subordinates and part-time workers.
* I represented the company to sell its solutions in the client event. Worked as a bridge for communications between clients and my Executive Director.
* I provided training to my subordinates and part-time workers.
Market research, Research, Training, Management, Event, LED, UP
2010 - 2011
job
Teller
Bank of China (HK) LTD.
My education
2011
-
2012
University of Warwick
Masters, Sociology
Masters, Sociology
2007
-
2010
Oxford Brookes University
Bachelors, International Business Management
Bachelors, International Business Management
Cara's reviews
Cara has not received any reviews on Worksome.
Contact Cara Chan
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Cara directly in Worksome.
38000+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark