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Senior
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1
jobs
Digital content designer, writer and editor
Laura Starkey
,
Meriden, Coventry, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m an experienced digital content specialist with a lifelong love of writing. I’m passionate about creative, effective communication: telling stories, building relationships with audiences and making sure messages resonate. I work in the space where user experience, copywriting and brand strategy meet, to create web content that’s genuinely useful and interesting.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2013 - ?
freelance
Freelance
unknown.
During my time as a freelancer I've worked with a variety of big brands and small businesses to optimise their digital content. I've done everything from simple copywriting to creating whole content
strategies, tone of voice documents, blog posts and style guides.
Clients have included:
● HomeServe.com
● Zone Digital
● MoneySupermarket.com
● TrainTickets.com
● Engage Education.
strategies, tone of voice documents, blog posts and style guides.
Clients have included:
● HomeServe.com
● Zone Digital
● MoneySupermarket.com
● TrainTickets.com
● Engage Education.
Copywriting, Content, Blog
2018 - 2018
job
Content strategist
DARE.
During my time at DARE I worked with a key Midlands-based client, Wesleyan Assurance Society, on a large-scale digital transformation project. As head of a stream of work called 'Test and learn', my role was to act as the communications expert, identifying challenges affecting Wesleyan customers that digital content could address.
In partnership with a UX designer, I helped create innovative digital solutions to complex problems as part of a continuous improvement cycle. All content was designed in line with gov.uk standards and informed by extensive user research.
In partnership with a UX designer, I helped create innovative digital solutions to complex problems as part of a continuous improvement cycle. All content was designed in line with gov.uk standards and informed by extensive user research.
User research, Research, UX, Digital transformation, Continuous improvement, Test, Content, Transformation
2011 - 2013
job
Senior editor
Zone.
On behalf of Zone I worked with Coca-Cola GB and Ireland as editor of their corporate websites and Twitter feed.
As the head of a small team I created, reviewed and managed the publication of digital content designed to help build 'brand love' for Coca-Cola, provide information on its products and help to underline key messages around the company's corporate social responsibility policies.
I worked closely with the client and its other agencies to create an overarching content strategy that reflected Coca-Cola's local and global priorities, ambitions and challenges. It was a pleasure and a privilege to work with Coca-Cola in the run up to the brand's sponsorship of the London 2012 Olympic Games, which provided fantastic opportunities for the creation of exciting, timely new content such as our Olympic Torch Relay video series and fun Facebook newspaper game.
As the head of a small team I created, reviewed and managed the publication of digital content designed to help build 'brand love' for Coca-Cola, provide information on its products and help to underline key messages around the company's corporate social responsibility policies.
I worked closely with the client and its other agencies to create an overarching content strategy that reflected Coca-Cola's local and global priorities, ambitions and challenges. It was a pleasure and a privilege to work with Coca-Cola in the run up to the brand's sponsorship of the London 2012 Olympic Games, which provided fantastic opportunities for the creation of exciting, timely new content such as our Olympic Torch Relay video series and fun Facebook newspaper game.
It, Manager, UP, Social, Planning, Production, Web, Sponsorship, Content Strategy, Social Media, Twitter, Content, Podcast, Producer, Facebook, Content Production, Websites, Video
2009 - 2011
job
Digital content producer - Money
Which?.
My role at Which? involved digital content production, planning and editing across various formats including news stories, advice guides, a popular weekly podcast and web videos.
I also edited and created the weekly Which? Money newsletter and acted as the principal social media manager for Which? Money.
I also edited and created the weekly Which? Money newsletter and acted as the principal social media manager for Which? Money.
Content writing, Newsletter management, Blogging, Podcasting, Editing, Seo
2009 - 2009
job
Web editor
BeatThatQuote.com.
The Motley Fool
Web
2008 - 2008
job
Personal finance writer
unknown.
Finance
My education
2005
-
2007
University of the Arts
Masters, Fashion & lifestyle journalism
Masters, Fashion & lifestyle journalism
2003
-
2004
Institute of Education
Somepostgraduate, English with Drama
Somepostgraduate, English with Drama
2000
-
2003
University of York
Bachelors, English & related literature, 2:1
Bachelors, English & related literature, 2:1
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