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4
jobs
Branding Creative
Sharon Bayley
,
Newcastle-Under-Lyme, United Kingdom
Experience
Other titles
Skills
I'm offering
Wherever I have worked and whoever for I have always believed that good design begins with a strong understanding of the brand, its principles and the people who interact with it, be they customers or clients. It’s a mindset that has helped me win multiple design awards and achieve considerable success in leading UK and Singapore agencies such as BBH, DraftFCB and FCB Inferno.
I have worked on design projects across every communication discipline, including high-profile above-the-line advertising campaigns, major branding and rebranding exercises for many household names, direct and digital marketing and web design.
I work on the basis that creating good ideas and smart design solutions is a collaborative process and so prefer an open relationship with my clients. This approach, combined with a passion for creating beautiful, intuitive and highly-crafted work is at the heart of all I do. If you are interested in working with me, I'm available for freelance creative branding design, illustration and lettering projects, exhibition design, print or packaging projects and more.
I have worked on design projects across every communication discipline, including high-profile above-the-line advertising campaigns, major branding and rebranding exercises for many household names, direct and digital marketing and web design.
I work on the basis that creating good ideas and smart design solutions is a collaborative process and so prefer an open relationship with my clients. This approach, combined with a passion for creating beautiful, intuitive and highly-crafted work is at the heart of all I do. If you are interested in working with me, I'm available for freelance creative branding design, illustration and lettering projects, exhibition design, print or packaging projects and more.
Markets
United States
(Remote
only)
United Kingdom
Links for more
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Industries
Language
English
Good
Chinese (Mandarin)
Good
Ready for
Available
My experience
2018 - 2020
job
Creative manager / Art Director
Diono.
Key Achievements & Responsibilities
Conceptualised and delivering the art direction
Clients & Brands for all visual & brand content including, own
Diono + We Made Me label collaborations on social media, advertising campaigns, image assets, WMM B2B, product
packaging, social.
Managing a team consists of junior designer, senior
artworker and videographer. Working closely with videographer on digital video for social assets.
Lead end-to-end creative and development of omni-channel campaigns from initial brainstorming of ideas to initial and final concepts, including channel sign off with all key stakeholders.
Lead the conceptualisation and execution of lifestyle, product cut out and campaign photography, furthermore art directing internal and external photoshoots. Managing budgets on photo shoot, casting of models, sourcing and styling. Designing for US trade shows and aliasing digital assets.
Conceptualised and delivering the art direction
Clients & Brands for all visual & brand content including, own
Diono + We Made Me label collaborations on social media, advertising campaigns, image assets, WMM B2B, product
packaging, social.
Managing a team consists of junior designer, senior
artworker and videographer. Working closely with videographer on digital video for social assets.
Lead end-to-end creative and development of omni-channel campaigns from initial brainstorming of ideas to initial and final concepts, including channel sign off with all key stakeholders.
Lead the conceptualisation and execution of lifestyle, product cut out and campaign photography, furthermore art directing internal and external photoshoots. Managing budgets on photo shoot, casting of models, sourcing and styling. Designing for US trade shows and aliasing digital assets.
Content, Manager, ME, Social, Campaign, Development, Brainstorming, Direction, Videographer, Casting, Social Media, Art director, Sourcing, Photography, Styling, Packaging, Video, B2B, Art Direction, Advertising
2018 - 2019
freelance
Brand ambassador for creating campaign
Freelance.
This involves logo branding, sponsorship, 360. Setting up eventbrite and event.
Tengri - Collaboration with client, photographer, social media strategist and other designers. Fashion branding, Brand guidelines, Visual Identity, packaging. Advising on brand for new website,
Clients & Brands
videos, overseeing brand communications.
Talkhealth McCann Manchester Havas Dubai
Idea Mote, Tengri, Harveys, Steinhoff, Harveys - POS, Press, magazine advertising.
Well pharmacy, Tilda, Dr Sharon Wong, Lookbooks, brand guidelines, in-store display, press designs, product cards, digital magazine and POS.
Tengri - Collaboration with client, photographer, social media strategist and other designers. Fashion branding, Brand guidelines, Visual Identity, packaging. Advising on brand for new website,
Clients & Brands
videos, overseeing brand communications.
Talkhealth McCann Manchester Havas Dubai
Idea Mote, Tengri, Harveys, Steinhoff, Harveys - POS, Press, magazine advertising.
Well pharmacy, Tilda, Dr Sharon Wong, Lookbooks, brand guidelines, in-store display, press designs, product cards, digital magazine and POS.
Social Media, Branding, Advertising, Packaging, Fashion, Logo, Event, Website, Pos, Sponsorship, Campaign, Social, UP
2015 - 2018
freelance
Freelance Senior Designer
unknown.
Key Achievements & Responsibilities
Working directly with clients. Branding solutions to campaign roll out. Brand guidelines, Visual Identity,
collaterals, packaging,
Set up own respective businesses freelancing for a
variety of direct clients and London agencies.
Mainly doctors personal branding and website.
Working directly with clients. Branding solutions to campaign roll out. Brand guidelines, Visual Identity,
collaterals, packaging,
Set up own respective businesses freelancing for a
variety of direct clients and London agencies.
Mainly doctors personal branding and website.
Branding, Packaging, Website, Campaign, Personal Branding, UP
2010 - 2014
job
Senior Designer
Draft FCB/FCB Inferno.
Key Achievements & Responsibilities
Played key roles in one of the biggest pitch wins in Hamburg for Nivea involving working with several creatives from different countries.
Working closely with ECD on creating campaign roll out and pitches. Brand guardian on the Post Office account working in partnership with Dare to re-design and implement new brand guidelines
across every communication channel.
Designing event campaign for the MAA Awards. Creating game assets, logotype, press, retouching, DM, Awards brochures, working with editor for intro video and projection, down to menu and etc.
Clients & Brands, Post Office,Nivea, Nivea Sun, MAA Awards, Involved in presenting rebranding logo for Merton, IDM, TD direct investing, Merton college College in Oxford. Started with designing for it's Oxford 750th anniversary logo to collaterals leading to event, sported, Oreo, Taco Bell, Jamaican Tourist Board.
Played key roles in one of the biggest pitch wins in Hamburg for Nivea involving working with several creatives from different countries.
Working closely with ECD on creating campaign roll out and pitches. Brand guardian on the Post Office account working in partnership with Dare to re-design and implement new brand guidelines
across every communication channel.
Designing event campaign for the MAA Awards. Creating game assets, logotype, press, retouching, DM, Awards brochures, working with editor for intro video and projection, down to menu and etc.
Clients & Brands, Post Office,Nivea, Nivea Sun, MAA Awards, Involved in presenting rebranding logo for Merton, IDM, TD direct investing, Merton college College in Oxford. Started with designing for it's Oxford 750th anniversary logo to collaterals leading to event, sported, Oreo, Taco Bell, Jamaican Tourist Board.
Design, Video, Retouching, Logo, Event, It, Presenting, Office, Campaign
2004 - 2009
job
Senior Designer
Bartle Bogle Hegarty.
Key Achievements & Responsibilities
Responsible for idea generation, typography,
illustrations in print, posters, outdoor posters,
logos, digital.
Producing award winning work in typography for Audi print and poster.
Clients & Brands Creating guidelines for Barnados, a simplified one
Audi British Airways Baileys Barnados Ferrari which allows continuality throughout the country. Cadbury, Fruitshoot, Ginsters, Impulse, Proactively championed team-work, crafting, create Johnnie Walker, Lynx, OMO, Surf, Unilever campaigns.
Responsible for idea generation, typography,
illustrations in print, posters, outdoor posters,
logos, digital.
Producing award winning work in typography for Audi print and poster.
Clients & Brands Creating guidelines for Barnados, a simplified one
Audi British Airways Baileys Barnados Ferrari which allows continuality throughout the country. Cadbury, Fruitshoot, Ginsters, Impulse, Proactively championed team-work, crafting, create Johnnie Walker, Lynx, OMO, Surf, Unilever campaigns.
Print, Idea generation, Poster, Winning
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