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Data Driven SEO Consultant
Andreas Voniatis
,
Richmond-Upon-Thames, United Kingdom
Experience
Other titles
Skills
I'm offering
I have over 19 years of SEO experience from global brands to startups. My most recent assignment involved writing the Best Practice SEO handbook to be translated and distributed to Wella haircare’s international international teams.
Because Google is an algorithm, I use data science to understand the search intent and find quick wins. I also have full end to end experience of the SEO process from keyword research to generating high authority backlinks including premium publishers such as The Guardian and Huffington Post.
For example, I helped ON24 achieve 3 times higher rankings and +161% non brand organic traffic above benchmark. Boundless also achieved 600x more (again above benchmark) organic traffic per month in 6 months. Very recently, I’ve been given a contract by an international publisher for my ‘Data Driven SEO’ book.
Because Google is an algorithm, I use data science to understand the search intent and find quick wins. I also have full end to end experience of the SEO process from keyword research to generating high authority backlinks including premium publishers such as The Guardian and Huffington Post.
For example, I helped ON24 achieve 3 times higher rankings and +161% non brand organic traffic above benchmark. Boundless also achieved 600x more (again above benchmark) organic traffic per month in 6 months. Very recently, I’ve been given a contract by an international publisher for my ‘Data Driven SEO’ book.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Ireland
(Remote
only)
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
United Arab Emirates
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2010 - ?
freelance
Freelance Consultant
Alchemy V Ltd.
In 2010, my company Alchemy V Ltd became active, which I use for contracting purposes. To date I have worked with the following companies:
• The Crocodile: Marketing Data Scientist I lead and deliver data science projects for Philip Morris International (trend analysis of retailer experience data) and ON24, including Salesforce CRM segmentation, Google Big Query and Data studio set up and automation, content attribution modelling.
• Kapeesh: Data Scientist I modelled the effect of Google Ads, Organic Search and Shopping on click through rates (CTR) using Python for Next plc and other major online retailers. I designed the data study, determined the data structures, modelling techniques
• PhD UK: Acting Head of Data and MarTech worked in the data science team promoting the Attribution Modelling and Audience Analytics products among internal client teams. I used SQL and machine learning in AWS to join and query data for segmentation and profiling. I re-engineered the method for TV and Radio audience attribution using segmented correlations. I built a prototype of the 'Rhythms' app which extracts data from Google Trends, weather for data visualisation in Python.
• Grayling PR: Performed sentiment analysis processes for their clients using Python and TidyText for the purpose of online reputation measurement.
• Havas Ecselis: Applied machine learning to assist with Pagespeed analysis and search intent modelling using R, AWR Cloud, Screaming Frog, Google Pagespeeds API.
• Harvest Digital: Applied machine learning tools to show SEO revenue opportunities using PPC data, attribution modelling, media buying using Google Analytics. I also modelled and forecasted the optimal media budget mix according to channel inventory and Cost Per Acquisition (CPA). This was applied to Waitrose, Cruises.co.uk, Egencia, and Premier Bathrooms.
• The Crocodile: Marketing Data Scientist I lead and deliver data science projects for Philip Morris International (trend analysis of retailer experience data) and ON24, including Salesforce CRM segmentation, Google Big Query and Data studio set up and automation, content attribution modelling.
• Kapeesh: Data Scientist I modelled the effect of Google Ads, Organic Search and Shopping on click through rates (CTR) using Python for Next plc and other major online retailers. I designed the data study, determined the data structures, modelling techniques
• PhD UK: Acting Head of Data and MarTech worked in the data science team promoting the Attribution Modelling and Audience Analytics products among internal client teams. I used SQL and machine learning in AWS to join and query data for segmentation and profiling. I re-engineered the method for TV and Radio audience attribution using segmented correlations. I built a prototype of the 'Rhythms' app which extracts data from Google Trends, weather for data visualisation in Python.
• Grayling PR: Performed sentiment analysis processes for their clients using Python and TidyText for the purpose of online reputation measurement.
• Havas Ecselis: Applied machine learning to assist with Pagespeed analysis and search intent modelling using R, AWR Cloud, Screaming Frog, Google Pagespeeds API.
• Harvest Digital: Applied machine learning tools to show SEO revenue opportunities using PPC data, attribution modelling, media buying using Google Analytics. I also modelled and forecasted the optimal media budget mix according to channel inventory and Cost Per Acquisition (CPA). This was applied to Waitrose, Cruises.co.uk, Egencia, and Premier Bathrooms.
ADS, UP, Processes, App, Search, Google, Online, International, Science, PLC, TV, Media buying, Content, Analytics, Radio, Pr, Marketing, Cloud, Salesforce, Automation, R, PPC, Budget, AWS, CRM, Data Science, Machine learning, API, Google analytics, Seo, Sql, Python
2009 - 2010
job
Search Product Manager
Infectious Media.
Infectious Media were nominated as NMA Digital Agency 'One to watch'. I was primarily responsible for:
• Account management, to help win new and manage existing search clients.
• Product management, helping Infectious to define their SEO and PPC service into one that is competitive and cutting edge.
• International SEO on "Football Superstars" which attained Google top 3 rankings for "football games" in the UK and their local language equivalent in 8 countries including France, Turkey and Germany.
• I managed Football Superstars PPC budget of £10,000 per month and optimised their campaign to reduce the CPA by over 80%.
• Account management, to help win new and manage existing search clients.
• Product management, helping Infectious to define their SEO and PPC service into one that is competitive and cutting edge.
• International SEO on "Football Superstars" which attained Google top 3 rankings for "football games" in the UK and their local language equivalent in 8 countries including France, Turkey and Germany.
• I managed Football Superstars PPC budget of £10,000 per month and optimised their campaign to reduce the CPA by over 80%.
Seo, Budget, Product Management, Account management, PPC, Product Manager, Management, Service, International, Google, Campaign, Search, Manager
2007 - 2010
job
Performance Marketing Manager / Lead Galaxy
unknown.
Lead Galaxy are still the industry leader in generating customer enquiries for the overseas property agents and developers. Starting with two websites, I devised and implemented a program to roll out more sites to cover 30 additional countries and help them rank consistently in the top 2 in Google UK.
I also oversaw the entire digital marketing mix including PPC, email, display, affiliates, conversion rate optimisation, analytics, events, PR and partnerships (Telegraph Media Group).
I also oversaw the entire digital marketing mix including PPC, email, display, affiliates, conversion rate optimisation, analytics, events, PR and partnerships (Telegraph Media Group).
Marketing, Digital Marketing, Websites, PPC, Optimization, Pr, Analytics, Google, Manager, Customer
2003 - 2007
freelance
Freelance SEO
unknown.
I had a number of small clients providing onsite and offsite SEO. The clients were mainly SMEs operating in a wide variety of industries. For example, I helped Macpherson Glass rank number 1 in Google UK for a number of phrases including "conservatory installations".
I also built Dream Bingo from scratch, optimised it for "online bingo" and then sold it to Win Tech Gaming.
Other / January 2000 to March 2003
I worked as a financial controller working for BOC Edwards and First Choice Holidays & Flights.
I also built Dream Bingo from scratch, optimised it for "online bingo" and then sold it to Win Tech Gaming.
Other / January 2000 to March 2003
I worked as a financial controller working for BOC Edwards and First Choice Holidays & Flights.
Seo, It, Online, Google
My education
1996
-
1999
Leeds University
Bachelors, Economics and management
Bachelors, Economics and management
1990
-
1996
Oxted
A Levels, Mathematics, Physics, Economics
A Levels, Mathematics, Physics, Economics
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