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Senior
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1
jobs
E-commerce Consultant
Claudene Scott
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
For the last 14 years, I have worked in international retail, luxury and lifestyle marketplace, both digital and offline. With a focus on digital trading, content and marketing. Over this period have worked with, and for a range of established brands, where I have been highly organised, a great communicator and result driven team player.
I pose great commercial acumen, I’m used to working in a fast paced environment, whilst multi-tasking a number of projects. My skills range from digital marketing, buying & merchandise, branding/campaigns, digital planning and technical ecom (re-platforming).
My experience ranges from working with a number of budgets and managing successful digital growth. Having travelled in pervious role experience, I am use to working with global teams/market places.
I pose great commercial acumen, I’m used to working in a fast paced environment, whilst multi-tasking a number of projects. My skills range from digital marketing, buying & merchandise, branding/campaigns, digital planning and technical ecom (re-platforming).
My experience ranges from working with a number of budgets and managing successful digital growth. Having travelled in pervious role experience, I am use to working with global teams/market places.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Available
My experience
2016 - ?
freelance
Digital E-commerce Consultant
unknown.
Coordinated innovative strategies to accomplish objectives and boost
long-term profitability.
Built and strengthened strategic relationships with vendors, agencies and leading partners.
Compiled product, market and customer data to forecast accurate sales and profit projections.
Consulted with product development teams to enhance products based on
customer data.
Managed all phases of project management from procurement to launch.
Build and manage site content and digital marketing.
long-term profitability.
Built and strengthened strategic relationships with vendors, agencies and leading partners.
Compiled product, market and customer data to forecast accurate sales and profit projections.
Consulted with product development teams to enhance products based on
customer data.
Managed all phases of project management from procurement to launch.
Build and manage site content and digital marketing.
Marketing, Digital Marketing, Project Management, Product development, Procurement, E-commerce, Management, Sales, Content, Development, Forecast, Customer
2018 - 2019
job
DTC Operations Manager (Lead Retail & Ecom)
J Barbour & Sons.
Reviewing costs by streamlining marketing activities, leveraging communications
materials, monitoring budgets, and building a DTC plan.
Worked closely with all departments to create and maintain marketing materials to support DTC.
Briefed senior directors on monthly projections, product launches and other
marketing plans.
Team management, training & best practices, to optimize productivity.
Assessed marketing copy, art comps and all digital designs.
Successfully project managed numerous multi-lingual, direct mail, and email
campaigns simultaneously.
Directed successful SEO and link-building campaigns to increase website's
credibility and drive traffic.
Executed optimal sales strategies to achieve commercial goals for each month
increasing sales by 12% vs LY.
Established and maintained balanced and accurate e-commerce budget to execute to enrich the customer experience.
Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
Leveraged Google Analytics and AB testing to monitor effectiveness of online
marketing strategies, website content.
Managed 12 UK Retail stores in line with DTC planning.
materials, monitoring budgets, and building a DTC plan.
Worked closely with all departments to create and maintain marketing materials to support DTC.
Briefed senior directors on monthly projections, product launches and other
marketing plans.
Team management, training & best practices, to optimize productivity.
Assessed marketing copy, art comps and all digital designs.
Successfully project managed numerous multi-lingual, direct mail, and email
campaigns simultaneously.
Directed successful SEO and link-building campaigns to increase website's
credibility and drive traffic.
Executed optimal sales strategies to achieve commercial goals for each month
increasing sales by 12% vs LY.
Established and maintained balanced and accurate e-commerce budget to execute to enrich the customer experience.
Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
Leveraged Google Analytics and AB testing to monitor effectiveness of online
marketing strategies, website content.
Managed 12 UK Retail stores in line with DTC planning.
Sales, Customer, Manager, Online, Google, Testing, Retention, Monitoring, Support, Team management, Content, Website, Analytics, Marketing, Management, Operations manager, E-commerce, Training, Customer experience, Content Management, Budget, Retail, Operations, Google analytics, Seo
2017 - 2018
job
Digital Merchandising Manager
PFS Agency.
Created sales cycle plan to develop and service accounts through product
marketing, prospecting, promotion and merchandising.
Serviced accounts using prospecting, product marketing and merchandising
techniques to enhance product awareness. Building pages and sites from blue
prints to launch.
Executed in-season pricing strategies, including promotions and markdowns to reach financial targets.
Collaborated with marketing and design teams to develop and plan site
content, layout and style.
Maintained content marketing calendar to schedule all aspects of creation and delivery.
Brands included- Pandora EU, Champion EU, Gore, Ralph Lauren EU.
marketing, prospecting, promotion and merchandising.
Serviced accounts using prospecting, product marketing and merchandising
techniques to enhance product awareness. Building pages and sites from blue
prints to launch.
Executed in-season pricing strategies, including promotions and markdowns to reach financial targets.
Collaborated with marketing and design teams to develop and plan site
content, layout and style.
Maintained content marketing calendar to schedule all aspects of creation and delivery.
Brands included- Pandora EU, Champion EU, Gore, Ralph Lauren EU.
Marketing, Content marketing, Design, Layout, Sales, Service, Content, Manager
2016 - 2017
job
Senior E-commerce Trading Manager
Mat Cover.
Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
Leveraged Google Analytics and AB testing to monitor effectiveness of online
marketing strategies, website content and user experience.
Monitored social media and online sources for industry trends.
Collaborated with marketing and design teams to develop and plan site
content, layout and style.
Maintained content marketing calendar to schedule all aspects of creation and delivery.
Used content management system to analyze user engagement and website
traffic metrics.
Revamped email marketing strategies to increase open and click through rates
by 14%.
Leveraged Google Analytics and AB testing to monitor effectiveness of online
marketing strategies, website content and user experience.
Monitored social media and online sources for industry trends.
Collaborated with marketing and design teams to develop and plan site
content, layout and style.
Maintained content marketing calendar to schedule all aspects of creation and delivery.
Used content management system to analyze user engagement and website
traffic metrics.
Revamped email marketing strategies to increase open and click through rates
by 14%.
Management, Customer, Manager, Social, Online, Google, Testing, Retention, Content, Website, Analytics, Marketing, E-commerce, Content Management, Email marketing, User Experience, Google analytics, Layout, Design, Content marketing, Social Media
2014 - 2015
job
Senior Online Trading Manager
TOPSHOP.COM.
London
Weekly trading and planning reporting, owner of the digital calendar.
Consulted with product development teams to enhance products based on
customer data.
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Monitored social media and online sources for industry trends, will working with the buying teams.
Reviewing Analytics and testing to monitor effectiveness of online marketing
strategies, website content and user experience.
Tracked consumer behaviour, and weight of purchase to develop a customer
acquisition and retention programs with marketing.
Weekly trading and planning reporting, owner of the digital calendar.
Consulted with product development teams to enhance products based on
customer data.
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Monitored social media and online sources for industry trends, will working with the buying teams.
Reviewing Analytics and testing to monitor effectiveness of online marketing
strategies, website content and user experience.
Tracked consumer behaviour, and weight of purchase to develop a customer
acquisition and retention programs with marketing.
Marketing, Social Media, User Experience, Product development, Online Marketing, Analytics, Website, Content, Consumer behaviour, Retention, Testing, Development, Online, Social, Manager, Customer
2013 - 2014
job
Online Buying & Trading Manager
Harrods.com.
London
Prepared interesting and innovative visual displays to grab customer interest and promote brand/product launches.
Led merchandise buying selection, pricing, planning and marketing.
Established vendor performance metrics to evaluate sales weekly/monthly.
Capitalized on industry and marketplace trends to strategize solutions to support
new lines.
Improved product marketing objectives by constructing communication
initiatives and branding strategies to increase CRM.
Briefed senior executives on monthly projections, product launches and email
marketing plans.
Cooperated with sales representatives during customer interactions, driving
sales and partnerships to increase revenue.
Managed and coordinated all home and landing assets and product shoots.
Prepared interesting and innovative visual displays to grab customer interest and promote brand/product launches.
Led merchandise buying selection, pricing, planning and marketing.
Established vendor performance metrics to evaluate sales weekly/monthly.
Capitalized on industry and marketplace trends to strategize solutions to support
new lines.
Improved product marketing objectives by constructing communication
initiatives and branding strategies to increase CRM.
Briefed senior executives on monthly projections, product launches and email
marketing plans.
Cooperated with sales representatives during customer interactions, driving
sales and partnerships to increase revenue.
Managed and coordinated all home and landing assets and product shoots.
Marketing, Branding, CRM, Sales, Support, Online, LED, Manager, Customer
2010 - 2013
job
Online Trading Manager
Hackett London.
London
Developed creative sales tools, including presentations, trend reports, and product data sheets.
Built and improved customer engagement plans, boosting conversion rates
4.9%.
Supervised all marketing and planning activities to while reviewing sales and margin goals.
Assessed marketing copy, art comps and final designs and compared with established specifications.
Managed product development cycle, including prototyping designs and coordinating mass production.
Managed all phases of the site redesign and replay form from procurement to commission/launch while working with international developers.
Developed creative sales tools, including presentations, trend reports, and product data sheets.
Built and improved customer engagement plans, boosting conversion rates
4.9%.
Supervised all marketing and planning activities to while reviewing sales and margin goals.
Assessed marketing copy, art comps and final designs and compared with established specifications.
Managed product development cycle, including prototyping designs and coordinating mass production.
Managed all phases of the site redesign and replay form from procurement to commission/launch while working with international developers.
Marketing, Product development, Prototyping, Procurement, Sales, Development, International, Online, Production, Redesign, Manager, Customer
2008 - 2010
job
Website Content Manager
Marks & Spencer.
Website, Content, Manager
2006 - 2008
job
Content Editor
Karen Millen.
Content
My education
University Of The Arts London
Bachelors, Marketing & Advertising
Bachelors, Marketing & Advertising
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