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Analysis Expert
Suniel Curtis
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
After over 20 years and working for companies such as Hilton hotels, TUI, Hays Recruitment, Experian, N Brown and http://******.** Suniel Curtis decided to use his skills and experience to support companies as a service rather than an employee to deliver projects requiring his specialist knowledge of analytics.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - 2020
job
UX and Digital Marketing Effectiveness Analytics Manager
N Brown.
Led transition from weekly static reports manually produced to a suite of automated Power BI and Data Studio dashboards for customer journey, Media and traffic monitoring. These drive action from strategy to intraday tactics.
• Ran workshops to gather requirements.
• Built reports and enhanced data feeds
• Trained team in building reports and stakeholders in using them
• Gathered feedback for continual improvement
Managed teams analysing customer journey and digital marketing through analysis with SQL, R, Excel and Google Analytics. Identifying customer struggle on website and saved millions in inefficient marketing spend.
This involved stakeholder collaboration with senior IT, Marketing and Trading to drive through improvements.
• Ran workshops to gather requirements.
• Built reports and enhanced data feeds
• Trained team in building reports and stakeholders in using them
• Gathered feedback for continual improvement
Managed teams analysing customer journey and digital marketing through analysis with SQL, R, Excel and Google Analytics. Identifying customer struggle on website and saved millions in inefficient marketing spend.
This involved stakeholder collaboration with senior IT, Marketing and Trading to drive through improvements.
Website, Customer, Manager, LED, BEE, Power, Google, Monitoring, It, Workshops, Marketing, Analytics, R, Power BI, UX, Google analytics, Sql, Excel, Digital Marketing
2013 - 2017
job
Group Head of Web Analytics and Insight
Hays Recruitment.
Created the optimisation, analytics and insight function, demonstrated an increase in profit from data driven decisions. Went from a zero budget to managing a team and an investment of several hundred thousand pounds in analytics, user experience, SEO and optimisation capability. Spoke at Festival of Marketing which is summarised in this link.
• Developed digital behavioural segmentation model using R and clustering to inform website product development.
• Generated a 7-figure return from A/B testing programme. Including personalisation, persuasive and social proofing tests across different countries.
• Produced a significant increase in conversion on mobile website through user research, analysis of customer journey and application funnel.
• Developed digital behavioural segmentation model using R and clustering to inform website product development.
• Generated a 7-figure return from A/B testing programme. Including personalisation, persuasive and social proofing tests across different countries.
• Produced a significant increase in conversion on mobile website through user research, analysis of customer journey and application funnel.
Optimization, Customer, Social, Web, Development, Testing, Festival, Website, Analytics, Marketing, R, Research, Budget, User research, Product development, User Experience, Seo
2012 - 2013
job
Analytics Manager
Lastminute.com.
Headed Product Analytics at lastminute.com with four direct reports. This involved setting strategy, managing the analysis and analytical systems such as Adobe Analytics, Google Analytics, Qlikview, Tealeaf and Webtrends (Optimise, Segments and Streams)
• Answered big questions for product development including identifying a multi-million pound development opportunity.
• Managed build of international media dashboard in Qlikview. The first regular and consistent view of international spend and performance.
• Ran CRO and onsite targeting roadmap. E.g. created targeted promo which increased transaction value by 100%.
• Answered big questions for product development including identifying a multi-million pound development opportunity.
• Managed build of international media dashboard in Qlikview. The first regular and consistent view of international spend and performance.
• Ran CRO and onsite targeting roadmap. E.g. created targeted promo which increased transaction value by 100%.
Google analytics, Product development, Analytics, Adobe, Cro, Adobe analytics, Development, International, Google, Manager
2010 - 2012
job
Lead Digital Analyst
Experian.
Led Experian Digital Analytics function. This involved using client data (e.g. CRM, SiteCatalyst and DoubleClick) combined with Experian proprietary data sources (e.g. internet usage, social media and demographic) to generate valuable insights. Worked on marketing analysis for Experian sites CreditExpert and ProtectMyId.
Marketing, Social Media, CRM, Analytics, Digital analytics, Doubleclick, Analyst, Internet, Social, LED, Sitecatalyst
My education
1996
-
2000
University of Leeds
Doctorate, Crew Scheduling
Doctorate, Crew Scheduling
1992
-
1995
University of Leeds
BSc, Hon Artificial Intelligence/Mathematics II
BSc, Hon Artificial Intelligence/Mathematics II
1990
-
1992
n/a
Secondary, Mathematics
Secondary, Mathematics
1985
-
1992
Shenley Court Secondary School Birmingham
GCSEs, N/a
GCSEs, N/a
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