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Senior
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0
jobs
Emma Anderson-Brown
,
Hitchin, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
Spanish
Good
My experience
2021 - ?
freelance
Freelance Senior PR Consultant
unknown.
Client counsel and liaison, strategic planning, budget management, influencer engagement, media relations, media partnerships, event management, video production, social media management, SEO for PR purposes, press office management, toolkit and media material development, sponsorship amplification, spokesperson management and line management.
February 2021 - present: Freelance Senior PR Consultant
Key Clients and overview: MamaBabyBliss, Bebes Tranquilos. I advise SMEs and implement communications plans to generate cut-through and awareness in traditional media and on social media. Launched MamaBabyBliss's new skincare range to consumer and trade media and devised an organic influencer strategy which generated over 80 organic social media posts with a reach of over 1 million.
February 2021 - present: Freelance Senior PR Consultant
Key Clients and overview: MamaBabyBliss, Bebes Tranquilos. I advise SMEs and implement communications plans to generate cut-through and awareness in traditional media and on social media. Launched MamaBabyBliss's new skincare range to consumer and trade media and devised an organic influencer strategy which generated over 80 organic social media posts with a reach of over 1 million.
Social Media, Seo, Budget, Video, Social media management, Strategic Planning, Management, Pr, Event, Office, Development, Sponsorship, Production, Social
2018 - 2021
job
Senior Account Director
BCW.
Key Clients: Hyundai, British Gas, Newell Brands (Breville, Crock-Pot, Yankee Candle, WoodWick, Baby Jogger) Heineken, Barclaycard, Hellmann's, Lavazza, Grana Padano, Whirlpool (Whirlpool, Indesit, Hotpoint)
Achievements
• Leading Indesit's 'Do It Together' campaign, to drive greater equality in the split of household chores. The campaign used a blend of diverse influencers, including The Kabs family and Gemma Atkinson, to raise awareness of the need for greater equality. The campaign generated over 40 pieces of coverage with a reach of over 150 million, including Times Radio, The Independent, The Sun, The Mirror and talkRADIO
• Working as part of a blended inter-agency team, leading on PR and influencers, developed reactive and proactive marketing campaign plans for British Gas in response to Covid-19
• Spear-heading the pitch team which won Lavazza, resulting in a £250,000 a year client, incorporating a press office retainer and amplification of Lavazza's key sponsorships, including Wimbledon and London Fashion Week
• Providing strategic counsel to senior Yankee Candle clients when one of their candles was exposed in the Daily Mail as producing as much pollution as a diesel car, which resulted in no further negative coverage
• Managing multi-market influencer programmes for both Baby Jogger and Hyundai, which resulted in wider awareness of the brand's campaigns and generated content for owned social media channels
• Created a multi-market PR toolkit to enable the re-launch of Heineken 0.0 across EMEA markets
• Developed relationships with Chef Francesco Mazzei and Robert Chambers of Clove Club to create recipes for media use (featured in Stylist, Delicious and The Times) and to host a series of influencer cooking events
• Created full year press office and campaign plans and budgets totalling £300,000 for Newell Brands (Crock-Pot, Yankee Candle and Breville) which included the launch of Yankee Candle's first ever trend-led Scent of the Year, a partnership with Candice Brown to launch the Breville Heat Soft Hand Mixer and a collaboration with Mob Kitchen to celebrate 'Crock-tober', which combined resulted in over 400 pieces of coverage
Roles and responsibilities
• Senior client liaison and counsel for all clients, ensuring that relationships were nurtured, results enabled accounts to grow and cultivated organic growth opportunities
• Managing account teams to ensure all campaigns ran to budget, time and delivered results by advising and supporting junior staff
• Planning and devising PR, influencer and social media campaigns which complemented the wider marketing mix
• Developing, managing and monitoring campaign budgets to ensure profitability and financial reporting to senior management
• Creating coverage-generating PR toolkits and media materials
• Planning, managing and executing PR stunts, product/campaign launches and video/photography content
• Line management, career progression and pastoral care of four team members
Achievements
• Leading Indesit's 'Do It Together' campaign, to drive greater equality in the split of household chores. The campaign used a blend of diverse influencers, including The Kabs family and Gemma Atkinson, to raise awareness of the need for greater equality. The campaign generated over 40 pieces of coverage with a reach of over 150 million, including Times Radio, The Independent, The Sun, The Mirror and talkRADIO
• Working as part of a blended inter-agency team, leading on PR and influencers, developed reactive and proactive marketing campaign plans for British Gas in response to Covid-19
• Spear-heading the pitch team which won Lavazza, resulting in a £250,000 a year client, incorporating a press office retainer and amplification of Lavazza's key sponsorships, including Wimbledon and London Fashion Week
• Providing strategic counsel to senior Yankee Candle clients when one of their candles was exposed in the Daily Mail as producing as much pollution as a diesel car, which resulted in no further negative coverage
• Managing multi-market influencer programmes for both Baby Jogger and Hyundai, which resulted in wider awareness of the brand's campaigns and generated content for owned social media channels
• Created a multi-market PR toolkit to enable the re-launch of Heineken 0.0 across EMEA markets
• Developed relationships with Chef Francesco Mazzei and Robert Chambers of Clove Club to create recipes for media use (featured in Stylist, Delicious and The Times) and to host a series of influencer cooking events
• Created full year press office and campaign plans and budgets totalling £300,000 for Newell Brands (Crock-Pot, Yankee Candle and Breville) which included the launch of Yankee Candle's first ever trend-led Scent of the Year, a partnership with Candice Brown to launch the Breville Heat Soft Hand Mixer and a collaboration with Mob Kitchen to celebrate 'Crock-tober', which combined resulted in over 400 pieces of coverage
Roles and responsibilities
• Senior client liaison and counsel for all clients, ensuring that relationships were nurtured, results enabled accounts to grow and cultivated organic growth opportunities
• Managing account teams to ensure all campaigns ran to budget, time and delivered results by advising and supporting junior staff
• Planning and devising PR, influencer and social media campaigns which complemented the wider marketing mix
• Developing, managing and monitoring campaign budgets to ensure profitability and financial reporting to senior management
• Creating coverage-generating PR toolkits and media materials
• Planning, managing and executing PR stunts, product/campaign launches and video/photography content
• Line management, career progression and pastoral care of four team members
Radio, LED, Social, Campaign, Office, Monitoring, Growth, It, Content, Marketing, Pr, Management, Fashion, Photography, Video, Budget, Social Media
2015 - 2018
job
Account Director
Threepipe.
Key Clients: Papa John's, Britax, Babybel, ECB (England and Wales Cricket Board), MCC (Marylebone Cricket Club), Appleton Estate, ATP Media, Dole Packaged Foods, Cinzano, Aberlour, Museum of London, Lloyds Pharmacy, 888, HTI Toys, Obi Worldphone
Achievements
• Creating a series of video and photography assets plus a global PR toolkit to celebrate Appleton Estate's Master Blender's 20th anniversary in the role, by partnering with an up and coming Jamaican-born, NYC-based chef to create ten food and rum pairing recipes which could be utilised in over 20 key markets
• Working with the ECB to create content which raised awareness of the England Women's Cricket team's World Cup campaign through heart-warming video (and photography) content of players' parents talking about their daughters' drive to reach the England squad and management of a media day with players, delivering coverage across BBC programmes, the Guardian, Huffington Post and Sky Sports amongst others
• Introducing Aberlour's Voice-o-Graph (a 1940s voice recording booth) to consumer audiences at events in London and New York which included a range tasting, to bring the brand to new, younger audiences, generating coverage in key lifestyle titles such as Esquire, Londonist, Time Out, Shortlist and Buzzfeed
• Pitching for and winning a retained account to launch two lines of NPD for Dole Packaged Foods, which included managing a high-impact launch moment stunt and the planning and execution of the inaugural 'More Fruit Month' (backed by Kelly Holmes)
• Working with developers to create a tool for Lloyds Pharmacy to predict men's expected sex drive during the Euros which would drive traffic to their Online Doctor website, by selling in the tool to media and ensuring all coverage included follow links (30+ achieved) to boost the website's SEO
Achievements
• Creating a series of video and photography assets plus a global PR toolkit to celebrate Appleton Estate's Master Blender's 20th anniversary in the role, by partnering with an up and coming Jamaican-born, NYC-based chef to create ten food and rum pairing recipes which could be utilised in over 20 key markets
• Working with the ECB to create content which raised awareness of the England Women's Cricket team's World Cup campaign through heart-warming video (and photography) content of players' parents talking about their daughters' drive to reach the England squad and management of a media day with players, delivering coverage across BBC programmes, the Guardian, Huffington Post and Sky Sports amongst others
• Introducing Aberlour's Voice-o-Graph (a 1940s voice recording booth) to consumer audiences at events in London and New York which included a range tasting, to bring the brand to new, younger audiences, generating coverage in key lifestyle titles such as Esquire, Londonist, Time Out, Shortlist and Buzzfeed
• Pitching for and winning a retained account to launch two lines of NPD for Dole Packaged Foods, which included managing a high-impact launch moment stunt and the planning and execution of the inaugural 'More Fruit Month' (backed by Kelly Holmes)
• Working with developers to create a tool for Lloyds Pharmacy to predict men's expected sex drive during the Euros which would drive traffic to their Online Doctor website, by selling in the tool to media and ensuring all coverage included follow links (30+ achieved) to boost the website's SEO
Seo, Video, Photography, Management, Pr, Blender, Website, Content, Npd, Pitching, Online, Campaign, Winning, UP
2014 - 2015
job
Account Manager
Tea & Cake PR.
Nephew Overproof Rum, Alska cider, Malibu, Turtle Bay, Alcatel, Macmillan Cancer Support
Account Manager, Support, Manager
2010 - 2014
job
Senior Account Executive
Porter Novelli.
Clients: Glenfiddich, Wrigley's Extra, BT, Hewlett Packard, Morrisons, The Royal Mint, The Almond Board of California, Yealands Estate and The Platinum Guild
My education
2006
-
2010
University of East Anglia
Bachelors, English and Comparative Literature (Minor in Spanish)
Bachelors, English and Comparative Literature (Minor in Spanish)
1999
-
2006
New Hall School
Secondary, History
Secondary, History
?
-
2020
trained on a Royal College
Unspecified, N/a
Unspecified, N/a
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