Experience Strategy Consultant
Victoria Kirk Owal
London, United Kingdom
My approach is underpinned by deep expertise in cultural insight, product and user experience strategy -- essentials for nurturing business growth. I equip business leaders and agency teams with human and cultural insight and the structure they need to act on them, eliminating problems before they arise.
Operating as a hands-on trusted extension to companies and their research, product development, and marketing networks -- I create practical go-to market solutions that drive sales, profitability, user engagement, and reputation.
I take both an ‘outside in’ (led by customers, their values, needs and desired outcomes) and ‘inside out’ approach (aligning the business around a customer promise), so clients get human-centric solutions that they can actually deliver, on time and on budget.
My focus is multichannel and spans the end to end customer journey -- working with insight, marketing, sales, product, and technology functions within the businesses I support. And I specialise in cross-cultural understanding, facilitating ways for businesses to connect with today’s growth customers and tailor their technological capabilities to a diverse customer base.
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Masters of Industrial Design, User-centred design, universal design, product strategy and prototyping
My thesis project focused on the role of Deaf cultural identity in designing technology systems, services, and products for hearing-impared users. It culminated in some deeper insights into the real purpose of amplification and sensory alerts, and a series of product and environmental designs aimed at making people aware of changes in their surrounding space sensitively, rather than jarring them. More broadly, it concluded that design interventions created for a niche audience or “edge case” can be successful in the hands of more mainstream users, as well.
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