Paid Media Manager - strategist and practitioner
Ongoing relation / part-time

Google Display google retargeting linkedin Facebook advertising brand activation google adwords campaign Digital Marketing Strategy lead generation online marketing Digital Marketing Twitter advertisement Digital Strategy Digital and social campaigns Implementation of campaigns campaign development Audience Analysis Marketing optimisation google analytics Social Media copywriting Social Media Marketing B2B Marketing facebook remarketing google remarketing PPC social media ads + 24

Wood Mackenzie is a global leader in commercial intelligence for the natural resources sector is seeking a paid campaign strategist and practitioner on a freelance basis to manage projects for our internal clients in Europe, Middle East, Africa, and Asia Pacific.

This person will be at the center of paid search and social campaigns, from initial scoping to post-campaign reporting, and support internal marketing teams by establishing campaign goals, managing budgets, vetting content and creative, and providing expert guidance on execution/optimizations.

Requirements:
- Technical fluency in building and running LinkedIn, Google Ads, and Twitter paid campaigns, particularly brand awareness and lead gen

-Team player who can scope out projects and help internal marketing clients define goals and build campaign briefs

-Targeted audience development skills with an intimate knowledge of the audience-building capabilities in each platform listed below

-Ability to work with content teams to identify paid topics, themes, and create content calendars

-Collaborating with designers to build and test creative assets across all campaigns

-Demonstrated ability to report on campaign KPIs and optimize using the levers in each platform

-Experience working in a B2B and Account-Based Marketing environment with significant media budgets

-Strong copywriting and editing skills

Technical Skills – the position require an intimate knowledge of the following applications
LinkedIn Ads
Google Ads
Twitter Ads
Facebook
WeMedia (China)
KakaoTalk (South Korea)
LINE (Japan)
Microsoft Office

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100% remote with no face-to-face meetings
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Starting: ASAP
Ends: Sep 30, 2020
Ongoing relation / part-time  
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30 days
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EH3 8BL Edinburgh

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